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Ladbrokes Partners with Powerleague
Ladbrokes has announced the signing of a new partnership deal with small-sided football provider Powerleague, offering footballers across the UK and Ireland access to Powerleague pitches for free, as well as launching its first-ever nationwide tournament.
Year one of the Ladbrokes and Powerleague collaboration will see the betting brand partner with the provider of small-sided football, which describes its clubs as aimed at bringing local people together. The initiative was brokered for Ladbrokes by M&C Saatchi.
Ladbrokes and Powerleague will be offering “Prime-Time Pitches”, giving customers the chance to access free pitches every Thursday during peak hours at 10 Powerleague Clubs across the UK and Ireland.
Teams will be able to enter the pitch giveaway through Ladbrokes’ Twitter channel. The Prime-Time Pitches giveaway will give customers the chance to access up to GBP 400 of pitch time across a four-week period.
The partnership also includes a nationwide 5-a-side football tournament, offering players across the country the chance to be crowned “the best 5-a-side team in the UK”. The tournament will feature 480 teams across four Powerleague Clubs, with the grand final taking place in Birmingham.
“There will be more entertainment than just the action on the pitch. The qualifying rounds and final will include live music, live screenings, celebrities and football talent and will be linked to cultural and football events,” Ladbrokes said in a statement.
During the nationwide tournament, players will have access to Powerleague’s pitch camera technology, which means players “can capture and record moments of skill”. The best moments will be rewarded with prizes, while Ladbrokes will also share the best ones on their social channels.
Ladbrokes’ Irish customers will also be able to make the most of the new partnership, with the “Prime-Time Pitches” offer available at Powerleague Dublin Spawell. To celebrate the launch, Ladbrokes and Powerleague will be setting up a “Goals in Holes” activation at the Dublin Racing Festival in Leopardstown. Racegoers will have the chance to win access to a prime-time pitch by topping the “Goals in Holes” leaderboard, where they gain points for each hole they get the ball through.
Kelly Rose, Head of Brand for Ladbrokes, said: “We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our ‘We Play Together’ proposition.”
“We want to give players of all levels the opportunity to have a chance of claiming a pitch at a prime time for free and our first-ever national tournament promises to mix football with popular culture in a way that has never been done before,” Rose added.
Dominic Reed, Head of Commercial for Powerleague, said: “We’re thrilled to be launching this partnership with Ladbrokes and building on the ‘We Play Together’ messaging which resonates so well with us. Powerleague customers and the wider 5-a-side community are in for a real game-changing experience in tournament football at their local Powerleague venue.”
“We hope over the duration of the partnership many more players from our local communities have the chance to claim their prime-time slots and engage in the health and wellbeing benefits that Powerleague offers,” Reed added.
Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organization. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.
Street Child United is a global organization dedicated to improving the lives of street-connected children. The organization focuses on four key pillars: Ensuring every child has birth registration which provides access to healthcare and education; protecting children against abuse, exploitation, and trafficking; securing access to education; and setting a foundation for gender equality.
Donors are incentivized to give by receiving entries to win an Apple Vision Pro mixed reality headset. More information and donation options can be found at https://donateto.win. The sweepstakes to support Street Child United will continue until 11:59PT on August 31, 2024. The winner will be announced on or around September 20, 2024.
Matthew McGahan, CEO of Lottery.com, said: “This is a significant milestone for Lottery.com. The Company, through its partnership with the WinTogether Trust, is resuming its commitment to supporting philanthropic initiatives that focus on responsible gaming along with local, regional, and global charitable initiatives. Street Child United is a wonderful organization. We believe their mission will resonate with the Sports.com’s growing global user base.”
Bart Myers, Director of the WinTogether Trust, said: “The WinTogether Trust board is excited for our organization to play a role in the resurgence of Lottery.com. Being able to leverage their powerful brands, Lottery.com and Sports.com, will allow us to exponentially expand the number of organizations we support and the financial impact our sweepstakes make for them.”
The Colorado Division of Gambling has launched a new illegal gambling awareness campaign.
The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues.
The campaign emphasizes legal gambling options, including casinos in Black Hawk, Central City, and Cripple Creek, as well as online sports betting and off-track betting.
“With many certified and legal gambling sites available, it’s never worth it to put yourself in danger. Together, let’s play by the rules and ensure that Colorado remains a safe and responsible gaming destination. By recognizing and preventing illegal gambling, we all win,” Chris Schroder, Director of the Colorado Division of Gaming, said.
In Colorado, gambling opportunities abound, but not all are legal. Illegal gambling operations not only fail to protect players but can also serve as a breeding ground for serious crimes, including fraud, human trafficking, drug trafficking, and burglary, posing a threat to public safety and community well-being. Participants in illegal gambling activities also compromise personal and financial information, putting individuals at risk of identity theft, unreliable payouts, and potential legal consequences, such as fines and imprisonment.
Justin Psaila CFO White Hat Gaming
White Hat Gaming strengthens executive team with Justin Psaila announced as new Chief Financial Officer
Appointment comes as White Hat Gaming continues its US expansion
Leading iGaming platform provider, White Hat Gaming, has appointed industry expert Justin Psaila as its new Chief Financial Officer as the company continues to grow its operations worldwide.
Psaila joins with nearly two decades’ worth of industry experience following eight years at Betsson Group and close to nine years in his former role as CFO at Gaming Innovation Group.
He will now oversee White Hat’s financial division to assist in the provider’s goal of enhancing its operations across the globe, in particular in the US, where it has made significant progress.
White Hat has already partnered with iGaming giants Bally’s and New Jersey-based lottery operator Jackpocket to supply its cutting-edge Player Account Management solution, while also bolstering its presence in Oklahoma through an agreement with the Choctaw Nation.
Phillip Gelvan, CEO, White Hat Gaming, said: “We are delighted to announce that Justin Psaila will be joining the White Hat Gaming team as CFO. Justin is well respected in the industry, and I have no doubt his appointment will strengthen our already impressive executive team.
“White Hat is consistently working to deliver on its global expansion goals, and Justin will be key in ensuring the company’s financial objectives are attained.”
Justin Psaila, CFO, White Hat Gaming, said: “I am very happy to be starting my new position as Group Chief Financial Officer at White Hat Gaming.
“I am joining a brilliant team and look forward to helping deliver on White Hat’s ambitious growth plans across the US and beyond.”
Lottery.com Inc. Relaunches Sweepstakes Operations
Colorado Launches Illegal Gambling Awareness Campaign
Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors
White Hat Gaming strengthens executive team with Justin Psaila announced as new Chief Financial Officer
CT Interactive’s Team Visited SIGMA Brazil 2024
Play’n GO digs deep for the treasures of ancient kings
Atlas-IAC’s CEO Maxim Slobodyanyuk Talks Winning Strategies & Vision for Future Growth in the iGaming Sector
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