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Optimove US Gaming Pulse Report – May 2025

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1 month ago

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Executive Summary – Optimove US Gaming Pulse Report (May 2025)

The May 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.

Key Insights:

U.S. Players Spend More: U.S. bettors consistently outperformed the global average in deposit amounts, averaging $604 in May 2025 marking a 10% year-over-year increase for the US compared to just 2% globally.

Casino Activity Remains Strong: U.S. casino bettors averaged $8,259 over the period, 6.2x the global average of $1,329 — ending at $7,928 in May 2025. Despite a slight slowdown since January, the number of U.S. casino bettors grew 30% year-over-year by May, compared to 14% globally.

Sports Betting Surges, Then Slows: U.S. average monthly sports betting peaked at $1,001 in May 2025, versus $380 globally. However, the number of U.S. sports bettors declined, showing only a 14% year-over-year increase in May — while global numbers remained stable, slightly decreasing to 97% compared to the May 2024 baseline.

Global Players More Engaged: Global players showed consistently higher engagement, averaging 8.9 days per month per active customer in May 2025, compared to 7.9 days in the U.S. — a 12% engagement gap.

Retention Higher Globally: While close, global retention remained stronger, reaching 71% in May 2025, compared to 65% in the U.S.

Conclusion:
While the U.S. market continues to lead in player spend and betting volumes, global markets show superior engagement and retention. U.S. growth remains closely linked to seasonal events and regulatory expansion, with future success tied to boosting long-term customer engagement and retention strategies.

Report Metrics:

  • Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (May 2024-2025)
  • Database: A 12-month average of over 3.2 million active players per month in the U.S. and over 21.3 million globally.

Category: Average Deposit Amount

Key findings: Average Deposit Amounts Greatest in the US

In terms of monthly average total deposit amounts, the US consistently outpaces the global average, with an average deposit value 2.6 times higher throughout the period.

The U.S. average kept the highest global average in May 2025 with $604 average deposit amount. marking a 10% year-over-year increase, while the 12-month average leading to May 2025 stood at $550.

Global deposit amounts remained relatively stable, reaching $214 in May 2025, representing a 2% increase in May year over year.

 

Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.

Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth

Key findings: The US has been leading in both betting amount and number of casino bettors’ growth

Throughout the period, the US consistently outpaced global averages, with an average of $8,259 per bettor over the period compared to $1,329 globally. US ending at $7,928 in May 2025 while the global average stands on $1344.

The number of casino bettors in the US market showed a slowdown over the past two months following a peak in January. However, the year-over-year growth remains strong, reaching 130% by May 2025 compared to the May 2024 baseline of 100% (a 30% increase). In contrast, global growth was more moderate, rising to 114% over the same period.

Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.

 

Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in May 2024, which serves as the baseline (100%).

Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth

Key findings: The US consistently outpaced global averages in monthly average sports bet amounts peaking at $1,150 in March 2025, however with a decrease in number of sport bettors by May 2025.

Throughout the period, the US keeps outpaced global averages in monthly average sports bet amounts. The US average was at $1,001 in May 2025, however with a notable decrease compared to May 2024.

In contrast, the global average remained steady, reaching $380 in May 2025.

In terms of the number of sport bettors, the US market experienced a sharp decrease in May 2025, reaching only 14% increase in May 2025 compared to May 2024.

Global growth remained more stable, changing from 100% to 97% over the same period.

 

Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.

 

The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in May 2024, which serves as the baseline (100%).

Category: Average Number of Activity Days per Active Customer

Key findings: the global market consistently maintained a higher engagement level than the US.

The global market keeps consistently maintaining a higher engagement level than the US, with 12% more activity days on average per active customer throughout the period. In May 2025 the US average stands at 7.9 days per month per active customer while the global average stands at 8.9.

Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.

Category: Average Active Retention Rate

Key findings: Although retention rates remained relatively close, the global market consistently outperformed the US.

While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average on May 2025 stands at 71% compared to 65% in the US.

 

Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.

The post Optimove US Gaming Pulse Report – May 2025 appeared first on Gaming and Gambling Industry in the Americas.

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eSports

eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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1 day ago

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July 28, 2025

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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Central Europe

Number of companies and employees in German games industry falls for first time in years

Published

7 days ago

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July 23, 2025

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After years of growth, the number of companies and employees in the German games industry declined in 2025. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. According to the data, the number of companies in Germany that develop and/or publish games has dropped by 4 per cent within the past year, to 910. The boom in start-ups in the games sector, which was set in motion by the introduction of the German Federal Games Funding Programme in 2020, has now completely subsided. Last year’s figures already indicated a clear slowdown. This decline was due in particular to the consolidation of the global games market and the unreliable availability of games funding to date in Germany.

Three times since 2020, there have been months-long suspensions placed on funding applications. Despite the newly registered drop, the number of companies has risen by 46 per cent overall since the initial start of the games funding programme in 2020. Of the 910 present companies, 454 work exclusively in game development and 52 exclusively as publishers. The remaining 404 companies are active in both the development and publishing of games.

‘Last year was another very difficult one for the German games industry,’ says Felix Falk, Managing Director of game. ‘Germany’s international competitiveness was further decreased by the ongoing flip-flopping of the games funding policy, which ran right into the consolidation wave that swept the global games sector. Fortunately, the new federal government has already taken the necessary steps to level the playing field for companies in this country. The future funding budget is to be increased and thus adjusted to actual needs, and applications can be submitted from August onwards. These are crucial growth impulses that are urgently needed. The additional funds will not only give companies more planning security, but also time to implement additional tax breaks for games, as set out in the coalition agreement between the CDU, CSU and SPD. The improved conditions will finally give games companies a boost, which will hopefully soon be reflected in more start-ups and the creation of new jobs.’

The number of employees at games companies in Germany has also declined over the last year. Whereas game developers and publishers employed 12,408 workers in 2024, the current figure stands at just 12,134 – a drop of 2 per cent. As with the number of companies, the employee numbers had previously shown strong growth since the introduction of the games funding programme at the federal level: a rise of 23 per cent from 2020 to 2024. The recent decline indicates that the current conditions for the games industry, which offer limited scope for planning due to the repeated funding application stoppages and significant current funding restrictions, are having an impact on the job market. A year ago, there were still more companies with ongoing projects that were internationally competitive thanks to funding at levels comparable to those in other countries – financing that had stabilised Germany’s game sector, despite the global consolidation wave and a lack of funding certainty for the industry here. The game industry secures a total of over 30,000 jobs in Germany. In addition to jobs in development and publishing, these include, for example, skilled professionals in educational institutions, the media and the public and commercial sectors.

About the data
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 12 May 2025.

The post Number of companies and employees in German games industry falls for first time in years appeared first on European Gaming Industry News.

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Asia

METABORA Partners with LINE NEXT

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2 weeks ago

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July 15, 2025

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METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.

The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.

Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.

As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.

By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.

In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.

Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”

Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”

The post METABORA Partners with LINE NEXT appeared first on European Gaming Industry News.

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