Erik Anderson
FAZE CLAN AND ROLLBIT ANNOUNCE MULTI-MILLION DOLLAR ESPORTS SPONSORSHIP DEAL
FaZe Holdings, Inc. (FaZe Clan) (Nasdaq: FAZE), one of the most prominent and influential gaming organizations in the world, and Rollbit, a leading name in the world of online gaming and entertainment, are delighted to announce a new multi-million dollar esports sponsorship deal.
Under the terms of the partnership, Rollbit will become a global partner of FaZe Clan’s Counter-Strike team, which is currently the number one ranked team according to ESL World Ranking. Rollbit’s sponsorship of FaZe Clan, focused exclusively outside of the United States, follows its recent partnership with SSC Napoli, one of Italy’s most celebrated football clubs, affirming its commitment to partnering with top-performing sports properties on a global scale.
Erik Anderson, President of FaZe Clan, stated, “We believe this marks one of the largest sponsorship deals in the history of Counter-Strike and esports, as brands like Rollbit look for new ways to connect with large, highly engaged global audiences. Today’s historic announcement not only demonstrates our shared commitment to competition and excellence, but also ensures a strong and enduring program for our fans. We are thrilled to embark on this partnership with Rollbit.”
Sam Norman, Head of Partnerships at Rollbit, commented: “Rollbit is excited to partner with FaZe Clan, the current number one Counter-Strike team in the world. We have long admired FaZe Clan and look forward to joining their global audience of over 500 million social followers. We’re looking forward to supporting and cheering for the Counter-Strike team as they aim to uphold their top global ranking throughout this year’s season. This collaboration marks another milestone for Rollbit as we continue to expand our sponsorship portfolio with other leading sports organisations.”
This milestone partnership not only underscores the growing significance of esports but also reflects the substantial growth in esports viewership. Earlier this month, GameSquare Holdings (NASDAQ: GAME) (TSXV: GAME), (“GameSquare”, or the “Company”), in conjunction with its wholly-owned analytics and business intelligence platform Stream Hatchet, published an annual gaming and esports Trends Report. The report shows significant growth in esports viewership, with a 4% year-over-year increase to a record 2.76 billion hours watched in 2023.
FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, announced a ground-breaking moment for FaZe and the gaming industry: the signing of FaZe’s first all-female professional esports team. The new team, which will compete under FaZe’s VALORANT banner comprised pro players Jennifer “refinnej” Le, Emma “emy” Choe, Vannesa Emely “panini” Emory, Madison “maddiesuun” Mann, and Diane “di^” Tran.
The team will make its first public appearance under FaZe Clan while competing in the upcoming 2023 season of the Valorant Champions Tour (VCT) Game Changers Series. The VCT Game Changers Series was first introduced in 2022. It was created to supplement the standard VCT competitive season by creating new opportunities and exposure for women and other marginalized genders within VALORANT esports. The start of the 2023 season sees the introduction of FaZe Clan and other major gaming organizations to the series.
“It’s been a long time coming but we’re stoked to officially announce bringing on our first all female esports pro team for VALORANT. Signing this group of talented women is just the beginning of bringing female gamers to the forefront at FaZe and I can’t wait to watch them play as a team. Check them out during the 2023 VCT Game Changers Series – they’re ready to bring the heat to the competition,” Erik Anderson, Head of Esports at FaZe Clan, said.
Before joining FaZe Clan, the women played together on various pro teams throughout the years, making the new FaZe Clan female VALORANT team an exciting reunion. Refinnej, panini, and maddiesuun previously played together for Complexity GX3, while refinnej, mmy, and di^ played competitive Counter Strike Global Offensive (CS:GO) for Count Logic Gaming (CLG) Red. The first time all five women competed together was in 2022 for the Champions Tour Game Changers Series III: North America playing under the name “Hamboigas”.
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