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Nordcurrent turns players into fashion designers with UGC marketplace

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Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.

The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.

The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.

Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.

“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“

Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.

Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.

Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.

Baltics

HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025

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HIPTHER is thrilled to announce the official networking and social venues for the 2025 edition of the MARE BALTICUM Gaming & TECH Summit, taking place on 27–28 May in Vilnius, Lithuania. With three nights of curated gatherings designed to foster connection and celebration, the summit experience is as much about meaningful encounters as it is about cutting-edge insights.

This year’s networking activities will offer attendees a perfect balance of professional engagement and relaxed atmosphere – true to HIPTHER’s signature style of blending business with warmth and hospitality.

Day 0 – 26 May: The Welcome Meet

The networking begins on the evening before the official conference, as attendees gather for a warm and informal kick-off at Piano Man Bar, a cozy local favorite in the heart of Vilnius. From 18:00 to 22:00, guests will be welcomed into a laid-back atmosphere that sets the tone for the days ahead – whether reconnecting with familiar faces or raising a glass with new ones. The Welcome Meet is all about starting the summit in a relaxed style that fosters connection: with stories, laughter, and the kind of conversations that only happen when the pressure’s off.

Day 1 – 27 May: Evening Social Gathering & BSG Awards Ceremony

On the first official conference evening, the networking continues with a celebratory gathering at Jazz Cellar 11, one of Vilnius’ most atmospheric live music venues. Kicking off at 19:45 and continuing late into the night, the event will feature the 2025 BSG Awards Ceremony, honoring excellence across the Baltic and Scandinavian gaming sectors. With HIPTHER’s well-known sense of timing, the ceremony will be brief and to the point, allowing more time for informal exchanges, smooth jazz, and a relaxed yet elegant ambiance perfect for deepening connections.

Day 2 – 28 May: Closing Party

The final evening of the summit concludes in style with the Closing Party at Invino Vilnius, a refined wine bar located in the historic center of the city. Join us for an unforgettable evening, where wine flows, conversations spark, and the energy carries on into the night. Enjoy carefully selected wines, refreshing drinks, and delicious snacks in one of Vilnius’ coziest and most atmospheric venues. Beginning at 19:30, this farewell gathering will be the ideal evening to wrap up the MARE BALTICUM experience, reflect on new insights, and say “until next time” in true HIPTHER fashion.

Gaming & TECH Insights: A Dual-Stage Theme Built for Depth & Discovery

In addition to the social calendar, HIPTHER is proud to present the two official conference stages that will host both the insightful industry panels and the highly anticipated HIPTHER Academy Workshops:

Compliance & Operations LabSponsored by Pace App
Designed for regulatory minds and operational leaders, this stage will spotlight the frameworks shaping fintech, gaming, and compliance today.

TechXperience StageSponsored by NuxGame
A future-forward space dedicated to innovation and tech-fueled discussions across AI, Blockchain, Fintech, virtual reality, and beyond.

Together, the stages will welcome thought leaders and industry pioneers for meaningful discussions across verticals including iGaming, eSports, Fintech, Blockchain, AI, and more –  while also hosting hands-on workshops from the HIPTHER Academy.

Hands-On Learning with HIPTHER Academy Workshops

Complementing the summit’s dual-stage agenda, the HIPTHER Academy Workshops will empower professionals with actionable tools and strategic insight across critical areas of gaming, tech, and law. Topics include:

  • RegTech in Action: A deep dive into AML and compliance-ready frameworks for fintechs, led by ReguLearn Founder Viktorija Poluektova.
  • Creative Rights, Real Risks: A legal and strategic guide to sponsorships, IP, and branding in gaming and entertainment, delivered by Andrius Gabnys and Jovita Morta Gabne of GABNÉ.GABNYS.
  • Crypto Custody Under MiCA: A practical exploration of crypto regulation, transparency, and consumer protection under MiCA, with Anna Agu of Lex Law Office OU.
  • Neuroshift: A neuroscience-powered workshop on rewiring performance and leadership mindset, facilitated by Maria Loumpourdi of Made From Within.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about this year’s Social Agenda and Conference Stages “MARE BALTICUM Gaming & TECH Summit has always been more than just another industry conference. It’s a community-powered experience where people connect, collaborate, and challenge ideas in an environment that feels both professional and personal. With this year’s mix of vibrant networking venues and the dual-stage format designed to fuel serious insight and discovery, we are doubling down on what makes this summit special. We look forward to welcoming everyone to Vilnius for what promises to be our most engaging edition yet.

The MARE BALTICUM Gaming & TECH Summit 2025 promises a high-impact mix of strategic content and social experiences, creating the ideal setting for learning, inspiration, and building real industry relationships.

For more information and to view the full agenda, visit:
👉 hipther.com/events/vilnius

The post HIPTHER Confirms Exciting Networking Venues and Stage Themes for MARE BALTICUM Gaming & TECH Summit 2025 appeared first on European Gaming Industry News.

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Baltics

Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years

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The number of Estonians opting for self-imposed gambling restrictions has grown in five years from just over 14,000 to approximately 19,000. This represents a rise of nearly 36%.

Jekaterina Nikitina, head of the excise department at the Tax and Customs Board (EMTA), said: “In the past five years, the number of people with restrictions has increased by about 5000, or more precisely, by 4984 people.”

Restrictions can only be self-imposed by a gambler and not put in place by a family member or anyone else regardless of any problems the individual may be battling with – nor can they be imposed on all types of gambling.

Lottery scratch cards, for instance, cannot be subject to self-restriction, though use of most other games of chance including table games at online and offline casinos, the regular lottery, sports betting and skill games, including the various varieties of poker, can be voluntarily restricted, the EMTA said.

Once imposed and entered on the gambling restriction register, the decision cannot be reversed.

Nikitina noted that a person must choose a period of restriction of between six and 36 months, and must separately apply to be removed from the list once that time has elapsed. The restriction does not end automatically and cannot be terminated at will during the validity period.

Imposing the restrictions can be done via EMTA’s self-service portal. Gambling operators licensed in Estonia cannot permit people to play with them if subject to a ban, including a self-imposed one.

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BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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