Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
excel-esports-partners-with-sybr-to-launch-gaming-chair-rang excel-esports-partners-with-sybr-to-launch-gaming-chair-rang

eSports

EXCEL ESPORTS PARTNERS WITH SYBR TO LAUNCH GAMING CHAIR RANG

Published

on

Reading Time: 2 minutes

 

The British esports org and new brand from The Senator Group come together to elevate competitive gaming comfort and performance

Excel Esports, a pioneering name in the British competitive gaming scene, is excited to announce its partnership with Sybr, the revolutionary gaming chair brand launched by The Senator Group. This strategic collaboration marks a significant step towards enhancing the gaming experience for both players and enthusiasts alike.

The Senator Group, a renowned leader in the field of furniture manufacturing, brings decades of expertise and innovation to the table. With a legacy of crafting high-quality furniture solutions for various sectors, The Senator Group’s foray into the gaming industry with Sybr showcases their commitment to excellence across diverse markets.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Sybr’s gaming chairs, designed with precision and passion, combine cutting-edge ergonomics with sleek aesthetics. The Senator Group’s extensive experience in creating comfortable and functional furniture aligns perfectly with the demands of the gaming community.

The ergonomic design of Sybr gaming chairs presents an opportunity for esports athletes and enthusiasts to elevate their competitive level. By focusing on posture, comfort, and support, these chairs have the potential to enhance players’ focus and endurance during intense gaming sessions. With Excel Esports’ dedication to achieving peak performance and Sybr’s commitment to delivering top-notch quality, this partnership is set to redefine the standards of gaming comfort.

Shahin Rasti, Head of Partnerships at Excel Esports, expressed his excitement: “Collaborating with Sybr is an exciting step forward for Excel Esports. As we strive to provide the best training and competitive environment for our players, Sybr’s ergonomic gaming chairs will play a pivotal role in enhancing their performance. This partnership underlines our commitment to excellence and innovation.”

Paul Hobson, Product & Design Director at The Senator Group and Creator of Sybr, added: “Sybr was born out of a passion for delivering unparalleled comfort and support to gamers. With our expertise in furniture design and manufacturing, we’re thrilled to partner with Excel Esports, an organisation that shares our vision for pushing the boundaries in the gaming industry. Our chairs are meticulously crafted to empower players and enthusiasts to reach new levels of focus and performance.”[BV1] [ph2]

Excel Esports, recognized as a trailblazer in the British gaming scene, shares a common vision with Sybr: to empower gamers to reach their highest potential. This 12-month collaboration will see Excel Esports integrate Sybr’s premium gaming chairs into its training facilities, giving its players an edge as they prepare for global esports competitions.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

As a new brand in the gaming market, Excel Esports is dedicated to supporting Sybr’s growth in the industry. By endorsing and utilizing Sybr’s gaming chairs, Excel Esports contributes to introducing the brand to a broader audience, helping to establish Sybr asa premier choice for comfort and performance.

The Sybr chair will officially launch on 2nd October 2023. However, attendees of Insomnia 71 can get an exclusive sneak peek at the Sybr stand on the 8th, 9th, and 10th of September 2023 at the NEC, Birmingham. The brand will also be running giveaway competitions throughout the weekend.

Sybr joins a string of high-profile partners at Excel Esports including landmark partnerships with JD Sports, HSBC UK, Sony INZONE, PC SPECIALIST and a long-standing collaboration with EE.

Excel Esports has made several other exciting announcements recently, including the reveal of the Power-Up Program in collaboration with EE, a ground-breaking VALORANT talent development program set to push gender boundaries and provide women in the UK with gaming opportunities and a chance to seek a career in esports.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

eSports

PandaScore and Playbook Engineering join forces

Published

on

pandascore-and-playbook-engineering-join-forces
Reading Time: 2 minutes

 

Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions

PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.

The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.

Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.

The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.

A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.

Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.

“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”

Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.

“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”

The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

eSports

Four Countries Shortlisted to Host GOTF 2027

Published

on

four-countries-shortlisted-to-host-gotf-2027
Reading Time: < 1 minute

 

Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.

With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.

Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.

The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.

Continue Reading

Asia

Valorant Added to Hero Esports Asian Champions League

Published

on

valorant-added-to-hero-esports-asian-champions-league
Reading Time: 2 minutes

 

The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending