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gaming

Anzu Completes $48 Million Series B Funding Round From Bandai Namco and Others

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Round brings new investors on board, including Emmis, PayPal Ventures, Bandai Namco Entertainment 021 Fund, Evolution, and Simon Equity Partners

Anzu, the most advanced intrinsic in-game advertising solution, announced a $48 million Series B funding round, significantly increasing its valuation and adding several new high-profile investors. The new round will also include converting the SAFE notes and investors exiting with a 10x valuation increase.

The funding round was led by Emmis Corporation, one of America’s most respected media, sports, and entertainment companies, with additional investments from PayPal Ventures, Evolution, Simon Equity Partners, and Bandai Namco Entertainment 021 Fund, a corporate venture arm of a Japanese multinational entertainment company, Bandai Namco Entertainment. Existing Anzu investors include Sony Innovation Fund, NBCUniversal, WPP, Bitkraft, Samsung Next, Harris Blitzer Sports & Entertainment (HBSE) Ventures, Axel Springer and Marquee Ventures — the venture capital fund anchored by the parent company of the Chicago Cubs.

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In-game advertising continues to grow as more advertisers and developers become aware of the enormous opportunity it presents to reach a new market of gamers. On the heels of Anzu’s recent hire of Nerissa MacDonald, EVP Global Sales, the company will use the funding to continue to build out its global leadership team. Anzu will also seek to grow its U.S. footprint by developing teams across the country. The funding will allow Anzu to remain independent and fully focused on its mission to make advertising in games better.
“We are thrilled to close our Series B funding round and bring some exciting new investors on board,” said Itamar Benedy, Co-Founder and CEO of Anzu. “We are confident that in-game advertising has the potential to be a multi-billion dollar market, and Anzu is perfectly positioned to take advantage of this huge opportunity. Over the past year, we have achieved some significant milestones towards our vision, and have connected with more exclusive AAA games and premium content, expanded our measurement capabilities for advertisers, and secured patents for our unique intellectual property.”

On the new funding, Emmis Corporation Founder, Chairman, and Chief Executive Officer Jeff Smulyan said: “In-game advertising is ready to become the next major advertising category as marketers connect their brands with billions of cloud, PC, console, and mobile gamers worldwide. We look forward to partnering with Anzu as it delivers the technology and business system to make in-game advertising a large part of every marketer’s media buying plans.”

PayPal Ventures Managing Partner James Loftus said: “As the clear market leader in the nascent space of in-game advertising, Anzu brings highly sophisticated advertising into complex, 3D environments. We’re excited to support Anzu as they build on their proprietary technology, broaden their robust ecosystem of partners and expand their team in the U.S. and globally.”

gaming

Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms

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Significant industry first will see game launch from day one across 5 alternative stores in addition to Apple and Google.

Flexion, the games marketing company, announces a partnership with preeminent developer King to market new game Candy Crush Solitaire© in alternative app stores.

Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps and ONE store from the get-go thanks to Flexion’s expertise and technology. The game launches globally across platforms on 6 February and is already available for preregistration in all the stores.

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Flexion has had a partnership with King since June 2024 to market Candy Crush Saga© on the alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the leading edge of games marketing.

“This is the first time King will launch simultaneously across such a wide range of platforms,” says Jens Lauritzson, Flexion’s CEO. “King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”

Commenting on the deal, Benjamin Pommeraud, General Manager of Strategic Initiatives at King, says: “We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”

The post Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms appeared first on European Gaming Industry News.

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FreezeNova

10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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