Asia
ESFI Conducts Special Meet with IOA
In a bid to discuss the growth of Esports in the country and hand over exclusive training kits produced by Hama to the Indian Esports contingent that will be participating at the Hangzhou Asian Games, the Esports Federation of India (ESFI) organised a special meet with the Indian Olympic Association (IOA) at the IOA Office in Delhi on Wednesday.
The event was graced by Mr. Kalyan Chaubey, Joint secretary & acting CEO of the IOA who presented the training kits to Street Fighter V athlete Mayank Prajapati, League of Legends player Mihir Ranjan and FIFA ace Harman Tikka in the presence of Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF), Mr. Yugal Sharma, Vice President of ESFI and Mr. Prabhat Kumar, Vice-President of ESFI.
Mr. Chaubey also engaged in a discussion with the ESFI representatives and Indian athletes to motivate them for the Asian Games and talk about fostering an ecosystem that enables Esports to thrive in the country.
Addressing the queries of the Esports athletes present, Kalyan Chaubey, the Joint secretary & acting CEO of the IOA said, “We are confident about Esports having a strong future in India where it will generate a significant amount of interest driven by the young demographic of players in the country. Esports is a new-age sport that every country is playing and the upcoming Asian Games will mark the beginning of a marathon where we hope that our talented athletes help India take a giant lead against the other competitors. Just like the USA is synonymous with baseball, Finland is with ice hockey, and Brazil, Spain, and Germany are with football today, the world should be talking about India whenever we talk about Esports. The IOA remains fully committed to supporting our athletes & ESFI in every possible way, standing by them as they strive to achieve remarkable success and bring home medals.”
Esports recently gained official recognition as a multi-sport event by the government of India and is set to make its debut as a full-fledged medal sport at the upcoming Hangzhou Asian Games. The country will be sending a proficient 15-member contingent to compete in four different titles including DOTA 2, FIFA 22, Street Fighter V and League of Legends at the prestigious tournament set to take place from September 23 to October 8.
Speaking on the occasion, Street Fighter athlete Mayank Prajapati commented, “We felt really good after meeting with Kalyan sir and having a positive discussion about Esports with him. His being as passionate about Esports as us gamers made the conversation enlightening for all of us and overall, it was a super productive experience. Also, a huge shout-out to ESFI & Hama for providing us with the gaming peripherals.”
The athletes secured their berth for the tournament by prevailing in the National Esports Championship (NESC 22) organised by the ESFI last year. The rest of the members of the Indian contingent will receive their training kits via courier.
“Hearing Mr. Kalyan answer our queries was quite reassuring for all of us. It was a motivating session that helped us realize how the IOA is supporting our endeavors and taking an active effort to further broaden the scope of Esports in India,” said League of Legends athlete Mihir Ranjan.
Comprising state-of-the-art gaming accessories including a mouse, mousepad, headset, keyboard and a bag, the training kits will enhance the performance of the country’s athletes when they represent India on the international stage.
“I was really happy to see Indian Olympic Association support us with top-quality facilities. It gives us motivation to perform better and make our country proud. The facilities provided to us will help us step up our game at the Asian Games,” said FIFA athlete Karman Tikka.
While the ESFI has been instrumental in preparing the Indian Esports contingent for the Asian Games, their recent multi-year partnership with FITGMR will be key to enabling a comprehensive training programme that will provide the athletes with the skills and knowledge they need to succeed on the global stage.
“We are extremely thankful to the IOA and Mr. Kalyan Chaubey for sharing their invaluable vision regarding the development of Esports in the country and extending their support in fostering its growth. India’s talented athletes competing at the Asian Games in Hangzhou will serve as a pivotal moment in the country’s Esports journey so far. The training kits presented to them today will equip them in their optimal preparation for the tournament, boosting their performance to let them play at the highest level. Everyone at ESFI is looking forward to working with the IOA to help our athletes make the country proud,” said Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF).
Asia
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
Asia
ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025

As excitement builds for G2E Asia 2025, Zitro is set to make a powerful statement with the debut of its all-new CONCEPT cabinet line alongside a portfolio of new, tailor-made game titles designed specifically for the Asian gaming market. This year’s lineup reflects Zitro’s continued evolution as a key player in gaming innovation, offering both cutting-edge hardware and captivating content.
Among the titles on display will be Legendary Sword, Triple Charm Journey, Fairyland Quest, King Fu Frog, Merging Fu Pots, Lucky Vaulty, and Cash Totems—each developed with exciting features, enhanced with rich narratives, and high-quality multimedia to elevate player engagement across diverse markets.
Zitro’s rising influence in Asia is evident. The company’s recent expansion in the Philippines—where Zitro’s slot games are among the top performers in casinos within Entertainment City—underscores its rapid success in the region.
“We are proud to showcase our latest innovations at G2E Asia 2025,” said Sebastián Salat, President International of Zitro. “Our commitment to the Asian market remains steadfast, and we are confident that our player-centric products—crafted with deep understanding of the region’s vibrant gaming culture—will resonate with both operators and players. The introduction of our CONCEPT cabinet line and ambitious 2025 game release roadmap in place marks a new chapter for Zitro in this market, and we look forward to sharing it with the Asian gaming community.”
The post ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025 appeared first on European Gaming Industry News.
Asia
NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025

Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.
New highlights and classic favorites await
This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3, XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.
Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.
Innovative solutions to enhance operational efficiency
Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic Bo, Baccarat, Roulette, Poker, Black Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.
Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.
Engage, experience, and innovate at G2E Asia 2025
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”
Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.
The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.
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