eSports
BLAST launches ‘Away From Keyboard’ to promote healthy & balanced lifestyle at last ever CS:GO Major
Campaign will launch in Paris during the last ever CS:GO Major this week
Famous faces from esports & Counter-Strike, including Jacob “Pimp” Winneche, will help promote a balanced and healthy lifestyle as part of campaign
BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’
Tuesday, 16th May 2023: Ahead of this week’s historic last ever CS:GO Major in Paris, BLAST has launched its ‘Away From Keyboard’ campaign to help promote a healthy and balanced lifestyle in esports and gaming.
BLAST has partnered with leading global healthcare company Novo Nordisk to launch ‘Away From Keyboard’. The campaign will look to drive change, inspire the gaming community and promote a healthy and balanced lifestyle when outside of the server and away from the computer.
The collaboration will utilise ambassadors, the global broadcast and in-arena activations to drive change and inspire healthier choices in millions of gamers and esports fans across the world. The campaign will feature a documentary series, where the biggest names in esports will share their personal journeys to obtaining a more balanced lifestyle and how they unplug and relax away from the bright lights and pressure of competitive gaming – with Paris Major broadcast analyst Jacob “Pimp” Winneche starring in the first episode.
The campaign will be launched at the BLAST.tv Major, where the world’s best CS:GO players from 24 teams will descend onto Paris to compete for a $1.25 million prize pool and the chance to claim bragging rights as the world’s best Counter-Strike team. This week’s event will draw over 50k fans and be broadcast globally in more than 100+ territories and in 24 different languages.
Robbie Douek, CEO at BLAST, said: “Maintaining a balanced and healthy lifestyle is such an important part of competing as an esports professional, as well as for the wider gaming community. We are delighted to be teaming up with Novo Nordisk for this exciting new initiative. Away From Keyboard (AFK) will look to promote the understanding that excellence in performance as well as physical and mental wellbeing can best be achieved by striking the right balance between gaming and being away from keyboard.”
Jacob “Pimp” Winneche, broadcast analyst and former CS:GO player, said: “Striking a balance between gaming and staying active is absolutely essential – balance is key to everything, both as a casual and professional gamer. Having an active lifestyle away from the keyboard allows you to have a more rewarding gaming session while staying motivated and energetic.”
Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
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