Canada
Fandom Invests in Video Across Its Portfolio of Brands with New Original Content Slate
On the heels of its recent acquisition of leading gaming and entertainment brands including GameSpot, Metacritic and TV Guide, Fandom is investing in its new portfolio with a slate of original video content that superserves fans and unlocks new branded content opportunities for advertisers. Beginning in May with the launch of seven new shows, Fandom is delivering against consumer and advertiser demand with more short-form original video content across its brands, made “for gamers, by gamers” including destination programming and personality-hosted shows.
Both endemic and non-endemic advertisers can target and engage with fans, particularly gaming audiences, across their entire consumer journey including reference, news, reviews and ratings. This new slate of video content offers additional branded content opportunities for partners looking to authentically reach true gaming and entertainment fans at scale.
“Gaming is our largest and fastest growing audience, eclipsing 150 million monthly visitors, so we’re doubling down on our gaming content with this new original programming lineup,” says Michael Chiang, Chief Business Officer, Fandom. “The acquisition of these leading editorial brands created new avenues for us to serve fans and clients in even more immersive ways, and our fan-first, premium content allows us to authentically connect with our audiences and truly stand out in the digital media space.”
In May, Fandom will release five fan-focused original shows on GameSpot’s YouTube channel that explores every aspect of the world of video games including:
- The Kurt Locker: With his distinctive style and personality, GameSpot Senior Producer Kurt Indovina explores current trends in gaming, as well as their impact on gaming culture and gamers themselves through unique video essays that are approachable, cozy, and kinetic. The Kurt Locker premieres on May 2 with new episodes airing weekly on Tuesdays.
- No Hud: Premiering on May 3 and airing every Wednesday, GameSpot examines new ways to play video games that make them feel fresh and new.
- Experts React: This limited-run series calls on various experts – from sword masters and viking historians to tattoo artists – to break down and analyze the hottest gaming titles for an in-depth analysis of how close games come to reality. Experts React premieres on May 4 with new episodes airing Thursdays.
- Spot On: A weekly premium news show airing Fridays hosted by GameSpot’s Managing Editor Tamoor Hussain & Senior Producer Lucy James. Spot On premieres on May 5.
- How It Saved: Hosted by Dave Klein, GameSpot’s Senior Producer, How It Saved shows how specific games have pulled franchises back from the brink of failure, or reversed the fortunes of entire companies. The first episode premiering on May 7 will be “How Resident Evil 4 SAVED Resident Evil”. New episodes of this limited series will air Sundays.
- Metacritic Review Lab on Fandom Entertainment’s YouTube channel: With the massive data-set of Metacritic’s review aggregator, plus Fandom’s own in-house critics and data experts, the Metacritic Review Lab sorts through the noise of varied critical opinion and fan sentiment to bring you the clearest, fairest evaluation of new movie release’s quality that you can find online. Metacritic Review Lab premieres in May with 2-3 new episodes debuting each month. Upcoming episodes include reviews of Fast X, The Little Mermaid, Across the Spiderverse and Indiana Jones 5.
- Honest Trailers Presents on Screen Junkies’ YouTube channel: With over 1 million views each week, Fandom is giving its Emmy-nominated “Honest” series a fresh spin with new formats including celebrity biography, TV theme songs, and commercial advertising. Honest Trailer Presents premieres on May 2 with new episodes airing monthly on Tuesdays.
- GameSpot Insider: GameSpot Insider is a quarterly limited series that pulls back the curtain on some of the most beloved video game studios in the world. With unique access, we delve deep into the creation of some huge, eagerly anticipated titles. Each episode leverages the talents of GameSpot’s seasoned writers, interviewers, and editors to deliver a documentary-quality viewing experience that is informative, insightful, and entertaining. It will also be part of a wider content rollout that includes written articles.
- Challenge Accepted: GameSpot talent and content creators are tasked to come up with the most creative solutions to out-of-the-box gaming challenges in Challenge Accepted. From getting your entire team to rage quit, to beating Mario with a Guitar Hero controller, to coaching your mom through her first Call of Duty deathmatch, we’ll push GameSpot employees, influencers, and content creators to their absolute limit with challenges they’ve NEVER faced before.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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