Connect with us

Canada

Fandom Invests in Video Across Its Portfolio of Brands with New Original Content Slate

Published

on

On the heels of its recent acquisition of leading gaming and entertainment brands including GameSpotMetacritic and TV Guide, Fandom is investing in its new portfolio with a slate of original video content that superserves fans and unlocks new branded content opportunities for advertisersBeginning in May with the launch of seven new shows, Fandom is delivering against consumer and advertiser demand with more short-form original video content across its brands, made “for gamers, by gamers” including destination programming and personality-hosted shows.

Both endemic and non-endemic advertisers can target and engage with fans, particularly gaming audiences, across their entire consumer journey including reference, news, reviews and ratings. This new slate of video content offers additional branded content opportunities for partners looking to authentically reach true gaming and entertainment fans at scale.

“Gaming is our largest and fastest growing audience, eclipsing 150 million monthly visitors, so we’re doubling down on our gaming content with this new original programming lineup,” says Michael Chiang, Chief Business Officer, Fandom. “The acquisition of these leading editorial brands created new avenues for us to serve fans and clients in even more immersive ways, and our fan-first, premium content allows us to authentically connect with our audiences and truly stand out in the digital media space.”

In May, Fandom will release five fan-focused original shows on GameSpot’s YouTube channel that explores every aspect of the world of video games including:

  • The Kurt Locker: With his distinctive style and personality, GameSpot Senior Producer Kurt Indovina explores current trends in gaming, as well as their impact on gaming culture and gamers themselves through unique video essays that are approachable, cozy, and kinetic. The Kurt Locker premieres on May 2 with new episodes airing weekly on Tuesdays.
  • No Hud: Premiering on May 3 and airing every Wednesday, GameSpot examines new ways to play video games that make them feel fresh and new.
  • Experts React: This limited-run series calls on various experts – from sword masters and viking historians to tattoo artists – to break down and analyze the hottest gaming titles for an in-depth analysis of how close games come to reality. Experts React premieres on May 4 with new episodes airing Thursdays.
  • Spot On: A weekly premium news show airing Fridays hosted by GameSpot’s Managing Editor Tamoor Hussain & Senior Producer Lucy James. Spot On premieres on May 5.
  • How It Saved: Hosted by Dave Klein, GameSpot’s Senior Producer, How It Saved shows how specific games have pulled franchises back from the brink of failure, or reversed the fortunes of entire companies. The first episode premiering on May 7 will be “How Resident Evil 4 SAVED Resident Evil”. New episodes of this limited series will air Sundays.
Also premiering in May, Fandom is launching new, short-form entertainment content across its entertainment brands Metacritic and Screen Junkies:
  • Metacritic Review Lab on Fandom Entertainment’s YouTube channel: With the massive data-set of Metacritic’s review aggregator, plus Fandom’s own in-house critics and data experts, the Metacritic Review Lab sorts through the noise of varied critical opinion and fan sentiment to bring you the clearest, fairest evaluation of new movie release’s quality that you can find online. Metacritic Review Lab premieres in May with 2-3 new episodes debuting each month. Upcoming episodes include reviews of Fast XThe Little MermaidAcross the Spiderverse and Indiana Jones 5.
  • Honest Trailers Presents on Screen Junkies’ YouTube channel: With over 1 million views each week, Fandom is giving its Emmy-nominated “Honest” series a fresh spin with new formats including celebrity biography, TV theme songs, and commercial advertising. Honest Trailer Presents premieres on May 2 with new episodes airing monthly on Tuesdays.
Additionally, the below series will premiere in Q3:
  • GameSpot InsiderGameSpot Insider is a quarterly limited series that pulls back the curtain on some of the most beloved video game studios in the world. With unique access, we delve deep into the creation of some huge, eagerly anticipated titles. Each episode leverages the talents of GameSpot’s seasoned writers, interviewers, and editors to deliver a documentary-quality viewing experience that is informative, insightful, and entertaining. It will also be part of a wider content rollout that includes written articles.
  • Challenge Accepted: GameSpot talent and content creators are tasked to come up with the most creative solutions to out-of-the-box gaming challenges in Challenge Accepted. From getting your entire team to rage quit, to beating Mario with a Guitar Hero controller, to coaching your mom through her first Call of Duty deathmatch, we’ll push GameSpot employees, influencers, and content creators to their absolute limit with challenges they’ve NEVER faced before.
Continue Reading
Advertisement

BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

Published

on

betvictor-canada-launches-tracy-mcgrady-safer-gambling-campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

Published

on

agco-issues-$110,000-in-penalties-to-betmgm-canada-for-offering-cash-to-induce-new-gambling-customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

BCLC

BCLC Launches “What’s played here stays here” Campaign

Published

on

bclc-launches-“what’s-played-here-stays-here”-campaign

 

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending