gaming
Nordcurrent Looks To Intrinsic In-Game Ads To Monetize Its Mobile Hit Cooking Fever
Leading mobile game developer Nordcurrent sees incremental revenue growth after implementing Anzu’s in-game ad monetization solution
Anzu.io, the world’s most advanced in-game advertising platform, and Nordcurrent, a renowned international publisher and developer of casual mobile games, have worked together to bring intrinsic in-game advertising to Cooking Fever, one of the most popular mobile simulation games.
Cooking Fever, an addictive time management game where players cook meals from around the world is Nordcurrent’s flagship title, with almost 400 million downloads and 15 million monthly active users since launching in 2014. The game developer worked with Anzu to integrate intrinsic in-game ad placements into the gameplay, allowing advertisers to serve banner ads to gaming audiences to complement rather than detract from the experience.
Although the in-game ad placements only launched in April 2022, Nordcurrent says it has already seen a huge impact from in-game ads, which now make up over 5% of its total revenue. Thanks to Anzu’s relationships with top-tier brands, Nordcurrent has seen campaigns from major brands appear within Cooking Fever.
Since implementing in-game advertising, Nordcurrent has also seen ARPDAU triple in the US, in-game ad revenue outside of the US more than double, and a 4x increase in eCPM from in-game ads.
Simonas Sturys, Head of Marketing at Nordcurrent, said: “The ads were easy to integrate and work well alongside our other monetization methods within Cooking Fever. After seeing a significant impact on revenue from the ads and receiving no negative feedback from players, we are excited to expand Anzu’s solution to more of our titles.”
Maor Wurembrand, Director of Supply Growth, Anzu, said: “It has been great to work with Nordcurrent on bringing intrinsic in-game advertising to Cooking Fever, a well-known and highly respected mobile title. We are seeing a promising trend across the industry, with game developers introducing in-game ads to established titles to benefit from an additional reliable and consistent revenue stream.”
After the success Nordcurrent has seen with the mobile version of Cooking Fever, they decided to integrate the ad placements into the PC version of their game. They have also worked with Anzu to update all their ad placements so that they now support video as well as display ads.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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