Canada
Why the New Zealand Gambling Laws are Outdated
Nowadays, online gambling is more popular than ever before. However, New Zealand gambling laws are still severely outdated. The Gambling Act of 2003 is still in place and has remained unchanged for a good 20 years. This law states that one must be 18 years old to buy lottery tickets and participate in sports betting and 20 years old to enter a land-based casino in New Zealand.
The bill also prevents residents of New Zealand from gambling online, except for the online state lottery and Totalizer Agency BoFard or TAB. The major flaw, however, is that Kiwi players are free to sign up, deposit, and place real money bets at online casinos, sportsbooks, and online poker rooms hosted abroad.
History of Gambling in New Zealand
Betting, which consists of playing games of chance along with placing bets on racing and sports, has a long and incredibly diverse tradition in the country of New Zealand. With the very first gambling rules dating all the way back to the first half of the 20th century, Kiwis have been dealing with a highly regulated industry long before other countries.
In the 1830s, gambling was virtually banned in New Zealand territory. However, at the turn of the century, New Zealanders witnessed a different regulation. While the Gambling Act of 1908 was still restrictive, it did allow betting on the most popular sporting events, such as horse racing.
Over the course of the 20th century, the country saw two extremes regarding the regulation of gambling practices. Before the end of the first half of the century, the rules for sports betting and horse racing had tightened to the point that only a few specific betting options, such as betting on track horse races, were allowed. However, in 1961, the government’s rules were revised, and this saw the legalization of slots, lotteries, and land-based casino establishments approved by the late 1990s.
Legal Online Gambling in New Zealand
Nowadays, as previously mentioned, Kiwi players have only two options to gamble online legally – through the New Zealand Lottery Commission and TAB. All other local gambling sites are illegal to use, and even if an online casino is hosted in New Zealand, it cannot offer casino games like slots, table games, or poker. Luckily, many offshore casinos cater to Kiwi players, and nothing holds players back from playing at these sites. So a casino may be called online casino New Zealand but they are regulated by Malta and hosted on a Maltese webserver.
A similar state-controlled gambling scene exists in other countries, and the reason for this is actually relatively easy. Having just two companies having a monopoly on gambling offerings makes things easy for the New Zealand government, and by heavily taxing these two companies, they give back to the community, partially restoring the potential harm they cause by offering games of chance.
Games of Chance Classifications in New Zealand
With current legislation in place, there are four different classes of gambling in New Zealand: casino gambling pokies and other table games, lotteries and sweepstakes, Class II and III gaming (games of chance run by charity organisations), and Class IV Gambling (private gambling like house poker games).
New Zealand Gambling Laws Affecting Casinos Rather Than Players
One thing to keep in mind regarding New Zealand gambling law is that it focuses mainly on casinos rather than players. Although formally speaking, players can be fined up to NZD$20,000 or imprisoned for up to two years, it is primarily the online casinos and sportsbooks that get fined when advertising gambling or operating without a license. Gambling winnings aren’t considered taxable income either, so there is little players could do ‘’wrong’’ as opposed to the casinos offering the games. This is turned around in a country like South Africa, if you gamble online there you can get a fine. In China you can even go to prison for it!
SkyCity Casino Operating From Malta
SkyCity is one of the most prominent gambling and entertainment companies in New Zealand. It manages five land-based casinos across the country, serving thousands of players and punters daily, generating nearly a billion dollars in turnover. However, as prominent as SkyCity is, it also has to adhere to the strict and outdated gambling laws in New Zealand.
As a result, SkyCity decided to launch its website through a Maltese subsidiary, with a gambling platform and front-end development provided by a Malta-based company – the Gaming Innovation Group. With that step they became one of the most popular online casino New Zealand.
Essentially, SkyCity is doing what most offshore casinos are doing by offering online gambling, including traditional casino games like pokies, Blackjack, and Roulette from abroad, with an evident focus on the New Zealand market and its players. This circumvents the current Gambling Act in place, with some calling it a ‘’legal loophole.’’
Future Gambling Laws in New Zealand
Obviously, the government of New Zealand and local politicians have gotten wind of this situation. As a result, the Department of Internal Affairs is now seeking submissions and is open for discussion regarding a new regulatory framework for online gambling. With a new regulatory framework in place, both domestic and overseas casinos and sportsbooks will be able to operate legally in New Zealand and offer gambling services to its residents.
Most likely, SkyCity will become the first licensed online casino in the newly regulated New Zealand online casino industry and be treated just like its land-based components.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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