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FORMER BOXING WORLD CHAMPIONS SUGAR RAY LEONARD AND SUGAR SHANE MOSLEY AND SPORTS AGENT RAY LEONARD JR. TO FORM KO KINGS SIMWIN SPORTS OWNERSHIP GROUP

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SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, today announced the latest addition to its impressive lineup of celebrity ownership groups. Famed athletes and entrepreneurs “Sugar” Ray Leonard, Ray Leonard Jr., and “Sugar” Shane Mosely have joined forces to form the KO Kings team ownership group in the SimWin Sports Football league to deliver sports to the metaverse.
“Our new ownership group’s outstanding professional accolades in boxing and the sports and entertainment industries and their commitment to our vision speak volumes about SimWin’s long-term vision in the metaverse,” commented SimWin Founder and CEO David J. Ortiz. “We are thrilled to welcome Sugar Ray, Ray Jr., Sugar Shane, and of course, the KO Kings to SimWin. We look forward to seeing the KO Kings’ debut and the remainder of star-studded teams.”
With prestigious sports roots, the trio aims to represent a diverse fanbase that reflects each owner’s background. Sugar Ray, Leonard Jr., and Sugar Shane are aligned with SimWin’s goal of furthering minority ownership in sports. The virtual sports league proudly emboldens the growth and advancement of minority-owned businesses as part of its mission. Two-thirds of SimWin’s football team owners are minority businesspeople, including Magic Johnson (LA Magic), LaMelo Ball (Charlotte Rare), Jerry Rice (Mississippi GOATs), Marshall Faulk (San Diego Battleships), Dr. Jen Welter (Hollywood Valkryie), Susanne de Passe (Beverly Hills Revenger) and more.
Sugar Ray Leonard is a retired American professional boxer widely regarded as one of the greatest boxers ever. Leonard won several world titles in different weight classes and had legendary fights against Roberto Duran, Thomas Hearns, Marvin Hagler, and Wilfred Benitez. After retiring from boxing, Leonard became a successful businessman, forming a long-term partnership with Skechers, boasting philanthropic efforts, and thriving as a boxing analyst for HBO Sports. He was inducted into the International Boxing Hall of Fame in 1997 and has received numerous other honors for his achievements in the sport of boxing.
Ray Leonard Jr. is a former two-sport Division I collegiate athlete and former sports agent for some of the biggest names in sports. Known to light up a room when he walks in, Ray is a top motivational keynote speaker, radio host, actor, and award-winning business executive. Leonard recently started Ovationz, a two-sided marketplace that connects talent with event organizers, party planners, and meeting hosts to create outstanding virtual events.
Sugar Shane Mosley is a retired American professional boxer with world titles in three different weight classes. Shane turned professional in 1993 and quickly established himself as a formidable fighter, winning his first world title in 1997. He went on to have legendary fights against Oscar De La Hoya, Floyd Mayweather Jr., and Manny Pacquiao. Mosley retired from boxing in 2020 with a record of 49 wins, ten losses, and one draw, and he is considered one of the greatest boxers of his era.
“The KO Kings are excited to bring that knockout punch and boxing discipline to Sim Win Sports,” said Leonard Jr. “The Leonard Sports and Entertainment team are putting the rest of the virtual sports world on notice that we’ve come to knock out the competition.”
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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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