

gaming
In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands as it continues its international growth plans.
AdInMo, the mobile in-game advertising platform has announced the appointment of four media-tech and games industry heavy-weights to its Board and Advisory Board as part of its scale-up plans.
Experienced industry executives Nick Button-Brown and Alex Carloss have been appointed as Non-Executive Directors.
UK based investor Button-Brown has spent his games industry career at companies such as Electronic Arts, Crytek and Improbable, and is currently Chair at Outright Games and Founder of The Games Angels. US based Carloss held senior posts at Paramount Pictures, Google/YouTube and Electronic Arts, and is currently an advisor and investor in multiple media and tech companies.
They join incumbent Board Directors, CEO and Co-Founder CEO Kristan Rivers, Investor and Technical Advisor Chris Wright and COO Joanne Lacey to help accelerate international expansion and navigate the digital advertising ad spend challenges facing the adtech sector in 2023.
The Board is supported by a new Advisory Board which recently appointed Tiffany Keller and Rich Robinson to join long-standing advisor games and adtech entrepreneur John Rankin, a former executive at companies such as Smaato and Outfit7.
Keller is currently Director of Product at Scopely in the US and previously directed product for Sybo’s Subway Surfers – cited by Forbes’ as the most downloaded game of the decade – up to a successful acquisition by Miniclip. Richard Robinson brings over 25 years of experience in APAC and is Entrepreneur-in-Residence at open metaverse pioneer Animoca Brands, a leader in digital entertainment, blockchain, and gamification.
Kristan Rivers, said “2022 saw lots of milestones for in-game advertising, including the IAB and MRC adopting new measurement standards. As AdInMo gears for scale, we see the predicted pressures on ad spend in 2023 as an opportunity for emerging formats which help advertisers get maximum value from their budgets and achieve new KPIs such as attention metrics and privacy-first addressability.
I’m delighted that AdInMo’s growth plans will be supported by such an amazing line-up of games and tech experts from across Europe, APAC and North America. Our mission is to create the best games monetization platform enabling personalized and immersive brand experiences at global scale, and Alex and Nick, along with the advisory board will be invaluable in that journey.’”
The appointments follow the recent announcement that AdInMo has appointed former Bidstack Yasin Dabhelia as its VP Programmatic.
gaming
Meet Dodo: The New Home for Crash Gaming Fans

Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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