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Hamburg Games Conference releases program for March 1 & 2: 30+ speakers, expo, pitch competition, matchmaking & networking

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An extensive program as well as the ideal opportunity for matchmaking with the German and international games industry awaits guests of the 14th Hamburg Games Conference on March 1 & 2. The main track focuses on the topic “Invest in Games”, a second track offers talks on dev, start-up, and financing topics. The complete program overview can be found on the conference website. Newly confirmed program highlights include the opening keynote by Stephanie Marchand (Behaviour Interactive, Canada), as well as panel discussions on salary transparency, M&A trends, marketing, and work for hire. Tickets for the Hamburg Games Conference 2023 are available online.

How do a strong culture and a balanced strategy help Canada’s largest indie studio with over 1,000 employees to successfully operate in the market as an independent player after 30 years? This question will be the focus of Stephanie Marchand‘s (VP Production at Behaviour Interactive) keynote titled “Behaviour Interactive – 30 years of independence and loving it!”, which will kick off the conference.

Overall, the Hamburg Games Conference is again strengthening its international relevance this year: Among the conference guests are numerous decision-makers from the international games industry, represented by companies such as MTG, InnoGames, Endava, Humble Bundle, Behaviour Interactive, Assemble Entertainment, DDM, BLN Capital or Exit Games / Photon Engine.

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New talks and three panel discussions for main track “Invest in Games”

For the main track on “Invest in Games”, moderated by Prof. Dr. Christian Rauda (GRAEF Rechtsanwälte), talks by Matthew Short (Managing Director of investment bank Aream & Co.) on the development of the games market in the light of M&A deals and consolidation, and by Christopher Chancey (Founder & CEO ManaVoid Entertainment & Co-Founder Indie Asylum) on the successful concept of the indie accelerator he co-founded have been added to the schedule.

Three new panel discussions with seasoned experts and notable industry personnel promise valuable insights and exciting discussions:

Arnd Benninghoff (EVP of Gaming at MTG), Janosch Kühn (founder of BLN Capital), Ole Schaper (CTO at Sviper) will discuss the topic “M&A in the Games Industry: Current Market Trends and Outlook for 2023 and Beyond”. The panel will be moderated by Shum Singh (Managing Director and Founder of Agnitio Capital).

In the HR panel “Money Talks – We talk money”, moderated by Spiegel editor Florian Gontek, Dr. Andreas Lieb (HR Director at InnoGames), Alexander Krug (CEO of Softgames), Susan J. Moldenhauer (career coach, consultant, and author) and Steffen Behn (CEO at celebrate company) will exchange views on the topic of salary transparency.

Furthermore, Thorsten Hamdorf (Director Publisher Relations at Jung von Matt Nerd), Nikolas Angerstein (Deputy Managing Director at MSM.digital), Dirk Ludewig (CEO of NerdStar) and John-Dustin Martin (Founder & CEO of 1UP Management) will examine the challenges of games marketing in the post-pandemic era together.

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Additionally, DZ Bank will contribute an exclusive workshop titled “Crafting your equity story: Show investors that you are a gem” to the program.

Further new talks and program items in the second conference track

The agenda for the second conference track on dev, startup and funding topics was extended as well: Jasmin Pfeiffer (Co-Founder of DigiTales Interactive) will recap game design and writing of the indie hit Lacuna, Ata Sergey Nowak (Managing Director of Torpor Games) will report on learnings from porting their award-winning game Souzerain, and freelance tech artist Casilda de Zulueta will give insights into the highs and lows of turning your passion into a source of income.

An overview of the funding landscape in Hamburg and opportunities for young studios offers a talk by James Rucks and Clemens Runge (founders of Soapbox Interactive), and the German Federal Ministry for Economic Affairs and Climate Protection will give a presentation on federal computer games funding.

An additional panel discussion with, among others, representatives from Endava and indie studio THREAKS will address the topic “Work for Hire”.

A special opportunity for indie studios is the “Pitch Royal“, where developers can present their projects in front of a jury of publishers (among others, Catherine Bygrave, Director Publishing, Strategy & Growth at Humble Games, Jerome Zenker, Business Development Manager at Assemble Entertainment, and Philipp Döschl, Co-Founder and Executive Producer at FDG Entertainment) as well as the organization team of the Indie Arena Booth to win a free spot at the joint booth at gamescom.

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Networking, matchmaking, get-together and expo area round off the program

In addition to the extensive talks and panel schedule, networking and matchmaking are a focus of the Hamburg Games Conference. For the first time since 2020, the organizers Gamecity Hamburg and GRAEF Rechtsanwälte together with the executing event agency Super Crowd Entertainment will hold the conference as a 100% on-site event. Also, there will be two days of on-site program for the first time in the conference’s history.

To effectively broaden their networks, conference guests can use the digital matchmaking tool MeetToMatch to find valuable new contacts already ahead of the conference and schedule in-person meetings in the conference’s business area. The get-together on the evening of the first conference day will additionally be an ideal opportunity to network in a relaxed atmosphere.

On both days of the conference, (indie) studios and service providers from the games sector will present themselves to the conference audience in the Expo Area.

Conference tickets available online

Tickets for the Hamburg Games Conference 2023 are available for purchase.

The business ticket for 299 euros includes access to the two-day conference program as well as the opportunity to arrange meetings with other conference guests and make valuable new contacts via the digital matchmaking system MeetToMatch.

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Start-up tickets are available exclusively for small enterprises and start-up companies. They allow participation in the entire conference program as well as use of MeetToMatch at the discounted price of 149 euros.

Students can participate in the conference program for 25 euros.

All current information on the Hamburg Games Conference is available on the website.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

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CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

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Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

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Group stage

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

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Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

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The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

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