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MENA’s Sandsoft Games invests $3.25m in racing game developer, The Tiny Digital Factory

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Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, today proudly announces that it has invested USD $3.25 million (EUR €3 million) in The Tiny Digital Factory (TDF), a leading independent developer of world-class mobile racing and motorsport games.

The investment in the France and Canada-based studio represents a significant addition to Sandsoft Games’ portfolio and will enable the two companies to continue to trailblaze player-first mobile gaming experiences into 2023 and beyond. Sandsoft Games has an established global presence, including its flagship internal game development studio and publishing team based in Riyadh, as well as further publishing teams in Barcelona, Helsinki, and Shanghai. The Sandsoft Games leadership is driven by senior games industry talent, including CEO David Fernandez, and Head of Publishing, Miikka Lindgren, who will team up with The Tiny Digital Factory’s highly experienced team to expand the studio’s successful game development plans. Additionally, Sandsoft will publish TDF’s games in the MENA region, taking advantage of its localization and marketing capabilities to attract players from the Arab world.

The Tiny Digital Factory is led by a veteran of iconic racing game franchises such as Test Drive Unlimited and V-Rally, Stéphane Baudet, who has since created successful mobile-first games including GT Manager. Over the past 18 months, TDF has developed unprecedented expertise in web3 and the power of digital ownership in racing games thanks to collaborations with the early players in the field, F1 Delta Time and Revv Racing. TDF is currently developing a state-of-the-art web3 racer, Infinite Drive, which has already received critical acclaim for its game-first approach and recently announced its official partnership with Aston Martin.

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Mr. Abdulaziz Alajlan, Managing Director of Sandsoft, commented:

“Investment in The Tiny Digital Factory is an important step in Sandsoft’s investment vision of facilitating gaming studios on their journey to become the leaders in the mobile and web3 gaming space. This will also contribute to Saudi Arabia’s positive impact to the global gaming industry, in alignment with the national gaming strategy and Kingdom’s Vision 2030. The Tiny Digital Factory’s team has tremendous potential and we are excited to have the opportunity to help drive them forward.”

David Fernandez, CEO at Sandsoft Games, continued:

“We’re thrilled to welcome The Tiny Digital Factory into the Sandsoft Games collective of game makers. It has a tremendous track record of producing world-class racing games, and is a natural partner for Sandsoft Games as we look to create a lasting legacy of innovative, mobile-first core gaming experiences. The Tiny Digital Factory also shares our philosophy for player-first web3 gaming, where any integration of blockchain needs to deliver unique value for players that can’t be achieved with existing technology. Our new alliance is an ideal match because both teams have the player and gameplay experience at the epicentre of our games.”

Stéphane Baudet, CEO at Tiny Digital Factory, added,

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“Sandsoft Games is both a major investor in and supporter of global games industry growth and innovation. The team’s ambition enables us to be even bolder, braver and better in the talent and tech we allocate to bring stunning mobile games to new and enthusiastic audiences. We are singularly impressed with the AAA team in place at Sandsoft, and their player first philosophy which is ingrained in their company from top to bottom.”

Sandsoft has recently invested in major IP-linked mobile titles including Rambo: Strike Force, and Pacific Rim: Breach Wars, as well as new and emerging technologies in the gaming space. Sandsoft is the gaming arm of Ajlan & Bros Holding company, one of the MENA region’s largest corporations, providing the company and partners such as The Tiny Digital Factory with access to an unrivalled global infrastructure.

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10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

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The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.
The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure: 
  • Age verification to limit real money play to users 18 and older

  • Proper identity verification (Know Your Customer or KYC) 

  • Location verification of customers 

  • AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA. 
“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”
In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.  
“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.      
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