Asia
Xsolla announces new office opens in Kuala Lumpur!
Xsolla, a leading global video game commerce company celebrates opening a new office in Kuala Lumpur, one of the fastest-growing cities in Asia and the largest city in Malaysia. This will be the largest Xsolla office globally outside of Los Angeles, where it is headquartered. This expansion helps Xsolla offer its growing list of innovative products to even more game companies worldwide.
“We welcome Xsolla’s entry into Malaysia, and their confidence in our digital content ecosystem is a glowing endorsement of Malaysia’s capabilities and capacities. We will continue to strive to facilitate further expansion and growth of key partners in utilising the nation as a hub to land and expand to the wider ASEAN region. With the new national strategic initiative, Malaysia Digital (MD), in place, we are confident that Malaysia will continue to be the digital hub of choice,” said Ts. Mahadhir Aziz, CEO of MDEC.
Xsolla provides industry-leading solutions helping mobile, pc, and web-based video game developers to expand their audiences and monetize their games better. The expansion into Kuala Lumpur is in line with the growing number of gamers and mobile game companies in Asia, enabling Xsolla to provide products that align with market needs and help our partners engage directly with consumers.
“Xsolla has recognized the importance of growth within the gaming industry and the region. By establishing a local entity within Kuala Lumpur, we will expand our network to help developers provide exclusive access to gamers and their preferred payment method to purchase their favourite games,” said Ilya Mamontov, Managing Director of Xsolla in Malaysia. “Because of our regional expansion, we will be adding new talent to the Xsolla development team here in Kuala Lumpur to support the local efforts and our global team.”
Xsolla helps video game developers fund, launch, market, monetize and sell their games in over 200 countries worldwide. Its advanced tools and services can enable developers to accelerate their gaming business by reaching players who want to pay for their gaming experiences using their preferred payment method locally. Xsolla has already helped provide developers with access to new gamers by enabling transactions in 130+ currencies and 20+ languages.
“We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions,” said Chris Hewish, President of Xsolla. “As a global company, this office opening will continue our mission of helping our game partners achieve even greater success in this ever-evolving market.”
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
Asia
Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.
The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.
The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).
A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”
“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.
There was no response from Meta.
The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.
The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.
Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.
The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.
Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”
“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.
The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.
The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.
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