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Multiscription announces new €1.5M funding round as its Unleashd subscription service for mobile games sees rapid growth

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Danish mobile gaming start-up Multiscription has secured a new round of funding to support the growth of its Unleashd service, a subscription-based alternative to existing free-to-play marketing and monetization. This latest investment of an additional €1.5M was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. This is the group behind the previously announced investment of €800,000 in September 2021.

Subscription-based gaming is expected to be worth $24.1 billion per year by 2030, according to a new report from Grand View Research, with mobile gaming projected to see the highest growth of any platform at 16.8 percent  per year. This is due both to the ubiquity of mobile phones and the fact that mobile is the primary gaming platform of consumers in markets such as India, Brazil and much of Asia.

Unleashd is a unique mobile games subscription service that gives publishers an alternative to existing free-to-play (F2P) monetization that works alongside their existing revenue streams. Mobile publishers can easily add their games to the Unleashd subscription app, with gamers able to play games without disruptive ads,  accessing exclusive benefits such as score multipliers, character upgrades and unique in-game items. Gamers can test out Unleashd for free for seven days, after which the service costs from 4.99 Euros per month.

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Right now, there are 22 games included in the monthly subscription, including Conduct This!, Bonfire 2 and the newly-integrated Tiny Rails from Trophy Games; new games are being integrated all the time.

The investment is crucial to Multiscription’s growth plans as it allows the company to expand the development team behind the Unleashd platform and further enhance the technology used to onboard new developers and their games.

“This new funding is a great vote of confidence in our work to show mobile game publishers that there is an alternative to existing monetization models. It will help us scale up our team and technology and enhance our in-game monetisation design capabilities, a service we provide to our publisher partners to create the best subscription offers. On top of this, we are working towards the iOS launch in early 2023,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription.

Mobile gaming accounts for more than half of all game revenues globally, yet very little has changed regarding how publishers monetize their games. Unleashd offers a fresh approach to discovery and monetization, taking a subscription model we know consumers like and giving it a mobile-first twist. We are excited by what Teis and the team are building, and its potential to disrupt the F2P status quo,” said Samuli Syvähuoko, Founding Partner at Sisu Game Ventures.

Publishers joining the service are still able to offer rewarded ads and in-app purchases, but Unleashd provides an opportunity to create extra exclusive offers that are only available to subscribers.

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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BGaming introduces first bird’s eye view crash game Top Eagle

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Popular iGaming content provider BGaming has released its new take on the popular crash game genre with Top Eagle. The title has five unlockable plane skins on top of the default one, motivating personal milestones, a flight history bar and an altitude meter which registers multiplier levels.

Brave players must take off and then open their parachute ahead of the plane’s unfortunate crash. After landing safely and winning the prize, their bets will be multiplied. The altimeter at the bottom right of the screen registers the distance the aircraft covers and reflects the possible winning multiplier. Players who cash out after x2, x5, x10, x50 or x100 unlock additional skins for their plane, with one skin per milestone available.

Further tailored milestones await in Top Eagle, with a special Best Drop icon on the top right of the game field. This displays the highest multiplier value scored throughout the gaming session, while the Leading badge is earned once the plane successfully surpasses the player’s previous longest attempt.

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During each round, the bar at the top of the main game records the biggest multiplier reached before crashing. If the player successfully cashes out, the multiplier shows as white, while a non-winning round remains pale grey.

As in other BGaming crash games, Top Eagle’s autoplay mode allows players to preset the number of flights they wish to take, while the automatic cashout gives them the chance to set a multiplier value at which the game will cash out.

Players may also switch between two energetic soundtracks, “Attack” or “Recon”, to dictate the atmosphere of the game, while changing the skin of their plane as they make progress through the game.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Crash games have quickly become a staple in our portfolio, with their appeal stretching across many regulated markets, including LatAm. With its unique top-down view which offers diversity of the background and the illusion of flight, players will remain engaged for longer.

“This game is not to be missed by both long-term crash game fans looking for a new experience, and new players trying the genre for the first time.”

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PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

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How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

The post PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series appeared first on European Gaming Industry News.

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