gaming
Exclusive Q&A with Giovanni Petrantoni, President and Founder of Fragnova
The term visionary is often over-used. They are like UFOs in a sense– often talked about and rarely seen.
So, ladies and gentlemen, we are happy to interview a person with true visionary traits here. Welcome Giovanni Petrantoni, President and Founder of Fragnova. Let’s jump straight his fascinating visions and ideas.
Q. Let’s start with a brief intro about yourself, as you seem to have quite an interesting career: music, writing, blockchain and so on. Our readers would certainly love to hear it?
A. I spent a lot of my early career coding and creating software, which ultimately led me to join the Tokyo-based Silicon Studios developing game engines. The work I did on Linden Lab’s Second Life also inspired a lot of the work Fragnova does today. I put a lot of energy into coding and creating new in-game items. It may seem minor, but originally Second Life didn’t have any swimming mechanics, so I engineered that myself. It was fascinating to see not just how popular small additions to the game could be, but how much potential the players themselves had to completely alter and shape the experience.
To this day, I still believe Second Life is far and above the closest thing we’ve come to a true metaverse; the fact that two decades after launch it still has millions of users is a real testament to that. However, ever since the term metaverse was popularised a few years ago, it’s become somewhat meaningless because so many ‘metaverse creators’ are really just building walled gardens with MMO elements, brand collaborations and virtual events. For the metaverse to live up to players’ expectations it needs to be open and interoperable.
Q. Now on to Fragnova. What exactly does Fragnova aim to achieve – a French revolution of sorts in game development?
A. Our ambition is to establish the Creation Operating System and for the decentralised ecosystem that makes up Fragnova – The Metaverse Store, The Creator Store and our game engine, Claymore – to form the foundations of an open metaverse, and not the walled gardens we have now.
The Fragnova network is a blockchain that empowers game creators and democratises game development. Blockchain means the use of assets or even full games are fully stored, tracked and recorded to pay out royalties, assert ownership and keep track of licensing rights. So we’re aiming to restructure the business of making games. Currently, large companies take the lion’s share of profits, leaving creators overworked and underpaid – so, the French Revolution analogy isn’t far off, as it’s absolutely about giving more control and rewards to the creators at the bottom rather than the publishers and platforms at the top.
User-generated content has become a huge part of modern gaming, you just need to look at Minecraft or Roblox to see what is possible when there is a creator-led ecosystem. Empowering their creators has become a vital part of keeping games fresh and players engaged. Beyond these two examples, there are dedicated communities of modders that sacrifice large amounts of their time to get all kinds of incredible projects over the line, to little benefit for themselves. Imagine the level of polish in User Generated Content if creators were better compensated for their time and could make a living out of these projects.
This idea of ownership isn’t just a monetary concept either, as avid gamers ourselves we’ve experienced the pain of many of our favourite games going offline in the past, losing all the time and effort you’ve invested – potentially over many years. Blockchain is immutable, which means games built using the technology can’t be deleted, and this technology opens the door to community-run servers..
Q. What kind of features can gaming enthusiasts with zero coding knowledge expect from Fragnova?
A. We are building Fragnova for users of every level – one of the inspirations for what we are doing is PlayStation Dreams, which combines a really powerful set of creative tools with an interface that is more accessible and intuitive than conventional tools.
But with any game engine, there’s going to be a bit of a technical entry barrier unless people are willing to put in the time to learn the basics. The majority of users will probably be most at home in the Metaverse Store, where they can buy and sell in-game items and collectables, and playable experiences. However, they can still partake in the modding of games, which usually demands less coding while still allowing users to be creative.
Q.Tell us about Ambal Duels, the first-off-the-blocks games from Fragnova. Is the development going as per plan for release?
A. Ambal Duels is a free-to-play strategy card game, and it will be the first blockchain-enabled game to be built using our new game engine, Claymore. Ambal began life as a successful Kickstarter campaign for the physical version of the game, Ambal Tournament, but rather than simply create a digital version of the original, Duels takes the game concept to create more one-on-one strategic duels. We’re excited to bring the game to the digital realm and continue growing the game’s community.
The blockchain aspect of Fragnova means that everyone who worked on the game, right down to the designers and card artists, will have a fair stake in the game’s profits. As with any game developed on the Fragnova ecosystem, creators can decide on editing permissions for their work, and allow the community to create their own mods, spin-offs or entirely different versions of the game – with a portion of the profits always going back to the original creators.
The game’s alpha is currently planned for Q2 2023, so definitely watch this space!
Q.Could you shed more light into the Metaverse Store and Creator Store? How do they help gamers and developers in terms of monetization? Is it possible for existing gamers and developers – who use other or independent platforms – to migrate to your platform?
A. The Creator Store is a place for devs and creators to license and offer game assets, like 3D models or audio scripts, or even full games. Blockchain makes each and every asset trackable. So when it’s used in the development of other games, the original creator will earn royalties depending on the success of the project, something unprecedented in the existing asset stores.
The Metaverse Store is an asset store where players can buy and sell in-game items. Furthermore, every item uploaded to Fragnova can be “detached” from the Fragnova chain and migrated into many other chains (for example, Ethereum), allowing creators to sell and trade items on any possible platform.
The important point about the use of blockchain is that it’s not about turning a game item into a crypto asset with the aim of trading it and making money – the blockchain element is there to provide control and ownership in a way that simply hasn’t been possible before in the digital domain.
Q.Could you elaborate on Claymore, the game engine of your platform?
A. Claymore is a multiplatform game creation system focusing on full immersion in which creation and gaming take place in the same environment. Uniquely, Claymore allows developers to seamlessly upload their creations directly to the marketplace. Developers can also import game assets directly from the marketplace.
We built it on top of a new programming language we call Shards. Software development is still in a palaeolithic stage in terms of innovation and so we had to take a full stack approach. Shards allow us to express how games can interoperate with each other from the bottom of the stack, as well as allow us to build the foundation of a rich visual environment where creators can interact, build, inspect and modify their creations in a no code, AI-assisted way which is Claymore itself.
In future, I hope Claymore will rival industry mainstays like Unreal or Unity, as I believe there’s a real opportunity in the industry to bring in a fresh approach. Other incumbent engines are too big to change and adapt to modern gaming concepts like Web3 or the metaverse – at least without an extraordinary amount of investment and work. Both have been built over decades, so changing anything is always a complex task when legacy technology is involved. Equally, when you have an established brand, a massive user base and a huge number of stakeholders, it can be really difficult to pivot and keep everyone happy.
We are working on a pretty aggressive development roadmap so I’m hoping that we’ll have opportunities for creators and developers to get hands-on with parts of the engine and give us their feedback as soon as possible.
Q.Fragnova was founded on 2021. How do you look back at the journey over the last one year or so. Could you tell us about the development and funding so far and the path forward?
A. In about 14 months we’ve managed to realise a lot of the platform’s different elements and we’ve seen a really positive reception so far. One of the biggest challenges has been building the team and growing the company at the same time as developing the platform itself – as the founder I have to be involved in everything!
But perhaps one of our biggest challenges has been addressing the misconception that blockchain and crypto are all the same thing, which has been especially hard while we have been in such a hype bubble around NFTs and all the talk of the metaverse. We are now seeing the hype bubble deflate, so I am hopeful that we can go back to discussing blockchain as a means of doing more than just speculating on crypto. The reality is that blockchain is just a vehicle to help realise our ambition of stimulating the create-to-earn gaming economy.
Q.Finally, a tricky question. Your Linkedin bio says you like to ‘research, create and sometimes destroy’. Is there anything in the gaming industry at the moment that you would like to destroy?
A. That’s actually a very old line I just left there, but still belongs to me and indeed I think I kind of just answered that question with my previous answer! I would have to say the way the tech industry needs to hype the next big thing when the reality is that new technologies need to have utility and appear in the right place at the right time. Blockchain is a technology that has a lot of potential, but there also needs to be the right application for the right audience to give it lasting value.
gaming
German Games Market Grows in the First Half of 2025

The German games market has returned to growth: following a year in which revenue from games, games hardware and online gaming services declined for the first time after many years of growth, the first six months of 2025 have once again seen an increase in sales revenue. 4.6 billion euros in revenue was generated, which equates to an increase of 4% compared to the same period in the previous year.
This was announced by game – The German Games Industry Association at a press conference in advance of the opening of gamescom next week. The sources of this data are the market research firm YouGov and data.ai (a Sensor Tower company). Games hardware enjoyed the biggest increase during the first half of 2025. Propelled among other things by the launch of the Nintendo Switch 2, revenues in this area grew by 17%. The online gaming services market segment also increased, by 4%. Games, on the other hand, experienced a small decline of 2%, to 2.7 billion euros.
“The German games market’s growth in the first six months of 2025 sends a powerful signal for the start of gamescom. This year’s event has also set a new record for the number of exhibitors. Combined with the increase in exhibition space and the many top companies expected to attend this year’s event, gamescom is set to drive even more growth in the German and international games market. This year’s theme – ‘Games – perfect entertainment’ – is fully in keeping with this boost, as 44 million Germans view games as the entertainment of our age. And not just for themselves: the vast majority of video game players believe that games are particularly good for bringing people of all ages together. It is yet another way that gamescom will be the perfect place to be,” said Felix Falk, Managing Director of game – The German Games Industry Association, which is a co-organiser of gamescom.
The theme of gamescom 2025 – “Games – perfect entertainment” – reflects the reality in Germany, as was underscored by the findings of a representative survey conducted by the market research company YouGov: some two thirds of Germans consider video games to be the entertainment of our age. This equates to around 44 million people. It is a finding that is also supported by the experiences of the people playing video games. Nearly all of them say that they enjoy playing games (94%), find them entertaining (93%), and see them as a good way to relax (91%). In fact, 86% of video game players say that games put them in a good mood, and 8 in 10 players spend less time thinking about crises or worries thanks to games.
The average age of video game players in Germany is now nearly 40 – and it is continuing to rise. This is because the largest increases in the number of players are in the older age groups. Games have long since established themselves as a medium for all generations. The video game players think so, too: 85% of them say that games offer something for every age group, while 88% enjoy playing with other family members. 79% of players in Germany believe that games can help to bring younger and older people together, and three quarters of players think that playing games together as a family can help people to gain a better understanding of digital media.
The post German Games Market Grows in the First Half of 2025 appeared first on European Gaming Industry News.
Anton Umnov
Avalanche and Helika Launch New Gaming Accelerator – Applications Now Open

The Avalanche Foundation and Helika, a leading provider of technical and creative solutions for the video games industry, have officially launched their joint video game accelerator program and opened applications for the first cohort.
The newly announced strategic partnership is designed to engage both Web3-native studios and traditional game developers exploring blockchain integration. The accelerator aims to identify and support the next generation of studios building at the frontier of blockchain-based gaming.
The program is focused on product interaction and is designed to discover, support, and fast-track promising studios and projects building on the Avalanche blockchain. It will provide selected projects with unparalleled access to resources, mentorship from industry leaders, technical support, activations, and funding opportunities for qualifying or top-performing teams.
The accelerator is open to seasoned teams building high-quality, engaging experiences across platforms, from mobile to desktop and everything in between. Projects with prior traction or cross-platform aspirations are especially encouraged to apply.
The program will run for 3 months, with virtual onboarding and IRL showcases planned across major gaming and blockchain events.
What selected teams get:
Funding & Resources: $25,000 in initial support and up to $125,000 in additional funding for qualifying or top-performing teams.
Expert Guidance: Mentorship from game veterans, blockchain experts, and industry leaders through group sessions and 1:1 consultations.
Analytics Support: Comprehensive analytics solutions to track performance, improve retention, and optimize monetization strategies.
Blockchain Integration: Dedicated assistance for integrating with the Avalanche blockchain and optimizing technical performance.
Community & Growth: Activations with partner communities and platforms and support in player acquisition, community building, go-to-market strategies.
Helika Advisory Access: Access to specialized experts from Helika’s network for tailored support.
Ecosystem Access: Direct connection to a vibrant network of developers, investors, publishers, and Web3 enthusiasts.
Showcase Opportunities: A final Demo Day event to present games to investors, publishers, and ecosystem partners.
“We are excited to partner with the Avalanche Foundation to create a world-class accelerator for Web3 gaming. Avalanche’s robust and scalable infrastructure makes it an ideal environment for innovative game development. Studios need tools that work, data that matter, and real support from people who understand what it means to build in this space — this accelerator provides all of that, plus a direct line into a powerful Web3 ecosystem,” said Anton Umnov, Founder and CEO of Helika.
“Avalanche is focused on the long game. There’s no shortage of flashy ideas. What’s missing is the support that helps studios turn those ideas into real, playable, scalable games. Avalanche has long been the go-to chain for speed and innovation, and now we’re channeling that energy into the future of gaming, supporting teams who understand the nuance of player experience, community building, and long-term value creation,” said Parker Heath, Ava Labs Gaming Partnerships Lead.
Avalanche plays host to a vibrant lineup of video games, including Off The Grid and Maple Story Universe, all pushing the boundaries of what’s possible in blockchain-powered play. Thanks to its customizable Avalanche L1s, lightning-fast transaction speeds and low fees, developers can tailor unique environments for their games without compromising on user experience.
Helika has become a cornerstone for modern game studios, equipping developers with real-time insights into player behavior, on-chain economies, and engagement metrics. From Proof of Play and Parallel to Nexon, Ubisoft, and Com2Us, Helika’s platform is shaping how developers build, balance, and scale their games in real-time. This accelerator takes that impact further by embedding support into the earliest stages of development when it matters most.
The post Avalanche and Helika Launch New Gaming Accelerator – Applications Now Open appeared first on Gaming and Gambling Industry in the Americas.
gaming
Unlocking games revenue: player behavior and payment trends in the west | Newzoo x Tebex Whitepaper

Tebex, the leading payments solution for gaming, reaching $1Bn in processed payments and powering over 30,000 web stores, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.
Why This Data Matters
In a maturing Western games market with slowing payer growth (North America: +1.1% CAGR, Europe: +3.1% CAGR, 2023-2027), studios must shift from acquiring new players to maximizing value from existing ones. The data reveals critical insights into player motivations, spending patterns, and payment preferences, enabling developers to craft targeted monetization strategies that boost revenue, enhance retention, and align with player expectations.
Global Market Snapshot (2025)
- Market Size: $188.9B (+3.4% YoY), with North America ($52.7B, 28%) and Europe ($33.1B, 18%) driving 46% of global spend despite housing only 20% of players (3.54B total).
- Payer Spending Power: North America leads with $324.9 avg. annual spend per payer; Europe averages $125.4 ($170.0 Western, $51.6 Eastern).
- Value: High per-payer spend in Western markets highlights the opportunity to deepen monetization through tailored strategies.
Spending Motivations Drive Strategy
- North America: 34% of payers spend to unlock exclusive content, 29% for personalization (character customization), reflecting a desire for self-expression. Studios can capitalize by offering unique cosmetics and content packs to drive engagement.
- Europe: 28% prioritize deals/offers, 21% value ad-free experiences, showing value-driven behavior. Discounted bundles and subscription models can increase conversion in this region.
- Value: Understanding regional motivations allows studios to align offerings with player priorities, enhancing loyalty and spend.
Diversified Spending Patterns
- North America: 27% of payers invest in content packs, power-ups, and in-game currencies, with subscriptions (24%) and battle passes (23%) also strong.
- Europe: In-game currencies and content packs lead (21% each), followed by subscriptions (20%) and gear/time-savers (18% each).
- Value: Diverse spending across virtual goods underscores the need for varied monetization options to capture a broad range of player preferences, boosting average transaction value (ATV).
Payment Methods Unlock Higher Spend
- ATV Trends (2025): Overall, ATV rose from $30 (2024) to $40. BNPL (North America: $85.0, Europe: $72.0) and crypto (North America: $94.8, Europe: $111.6) outperform cards (North America: $52.2, Europe: $42.7).
- Dual-Method Impact: Players using cards + BNPL/crypto maintain transaction frequency while spending more.
- Value: Offering alternative payment methods like BNPL and crypto can significantly increase ATV, especially in Western markets, without sacrificing transaction volume.
Revenue by Platform and Genre
- Microtransactions (MTX): Drive 49% of PC and 52% of console revenue in North America; 42% (PC) and 51% (console) in Europe. Mobile is near 100% in-game revenue.
- Top Genres: North America favors shooters, Europe prioritizes sports, with RPGs and puzzles strong in both.
- Value: High MTX revenue and genre preferences guide studios to focus on live services and region-specific content to maximize engagement.
Strategic Takeaways
- Deepen Monetization: With modest payer growth, studios must focus on existing players by offering personalized content and value-driven deals.
- Diversify Payment Options: Cards and wallet still dominate in volume, but integrating BNPL and crypto can unlock higher ATV, especially in Western markets.
- Align with Player Values: Transparency, fairness, and seamless payment experiences reduce churn and build loyalty in a competitive market.
- Understand the why and how players spend: NA players are more likely to spend for personalization and self-expression, while EU players are more value-conscious, prioritizing deals and an ad-free experience.
Quotes
Liam Wiltshire Head of Payments & Compliance at Tebex
“The future of gaming is about flexibility – meeting players where they are, with the methods they trust.”
This quote summarizes the importance of adapting to player-preferred payment methods like wallets, BNPL, and crypto to enhance accessibility and trust.
“Virtual currencies and microtransactions are no longer just revenue streams – they’re becoming strategic levers for retention and differentiation.”
This emphasizes the evolving role of microtransactions beyond revenue, focusing on engagement and player retention.
“Today’s players want to know what they’re paying for – and why. How you monetize matters more than ever.”
This highlights the need for transparency and fairness in monetization to build player trust and loyalty.
The post Unlocking games revenue: player behavior and payment trends in the west | Newzoo x Tebex Whitepaper appeared first on Gaming and Gambling Industry in the Americas.
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