Caesars Entertainment
Roc Nation Joins SL Green and Caesars Entertainment as Partner in Times Square Gaming Bid to Revitalize The World’s Top Tourism Destination
Roc Nation, the full-service entertainment agency founded by JAY-Z, will be the official entertainment partner of SL Green and Caesars Entertainment in their bid for a new, state-of-the-art gaming facility at 1515 Broadway in Times Square. The partnership brings together three best-in-class organizations – New York’s largest owner of office properties, the nation’s leading gaming company and the world’s preeminent entertainment company – to deliver a crucial plan for the world’s top tourist destination. As a partner in the project, Roc Nation will help revitalize Times Square by partnering with neighborhood organizations to re-imagine programming in the district’s famous “bow tie.”
“New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world,” said Shawn “JAY-Z” Carter. “My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”
“There’s no better partner than JAY-Z and Roc Nation to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York,” said Marc Holliday, Chairman & CEO of SL Green. “Together, we will bring the nearly 130 million annual pedestrians a stronger and more exciting Times Square to visit, reunifying the bow tie around a new set of innovative programming that will appeal to New Yorkers and tourists.”
“We are thrilled to have Roc Nation and JAY-Z join our partnership to bring Caesars Palace to Times Square. They are one of the most pioneering entertainment groups in the world, with New York embedded in their DNA,” said Tom Reeg, CEO of Caesars Entertainment. “Times Square has been the heartbeat of American Entertainment for over a century. Through our shared vision, we will build a world-class destination specifically designed to complement and elevate today’s Times Square experience, ensuring it remains a magnet for visitors and a hub of creativity for years to come.”
Caesars Palace Times Square will not only provide billions in tax revenue to New York City and State, it will also accelerate New York’s economic recovery through strategic partnerships with area businesses utilizing its industry-leading loyalty program Caesars Rewards, home to more than 65 million members. Caesars Rewards members will be able to use credits at Broadway shows, local hotels, restaurants, retail stores, comedy clubs, entertainment venues, and more, driving more tourists and New Yorkers to area businesses and creating thousands of direct and indirect jobs in and around Times Square, including:
- 7 million+ net new visits to Times Square annually
- 600,000+ new overnight visits to local hotels
- 7 million+ new meals for local restaurants
- $166 million+ new retail spending
- More than $65 million in new annual Broadway ticket sales, supporting 500 theater district jobs
Caesars Palace Times Square is supported by a broad coalition of Times Square stakeholders representing construction labor, Broadway labor, restaurants, hotels, small businesses, theater and local residents.
Caesars Entertainment
Caesars Entertainment Enters into Definitive Agreement to Sell the LINQ Promenade
Caesars Entertainment has announced that it has entered into an agreement to sell the LINQ Promenade to a joint venture to be formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. The sale is subject to customary approvals and other closing conditions and is expected to close during the fourth quarter 2024.
“The sale of the LINQ Promenade represents an accretive, non-core asset sale that will accelerate our debt reduction goals. I want to thank all the team members and the tenants of the LINQ Promenade for their partnership over the last 10 years and wish them continued success,” said Tom Reeg, CEO of Caesars Entertainment.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck, LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Digital
Gaming Realms Launches Exclusive Blackjack Game on Caesars Entertainment’s iGaming Platforms
Gaming Realms, a leading provider of mobile-focused gaming content, has expanded its partnership with Caesars Entertainment with the launch of a new exclusive title, Caesars Blackjack X-Change.
Now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, and Ontario. Caesars Blackjack X-Change is a reimagining of Gaming Realms’ popular Blackjack X-Change title, featuring a revamped aesthetic anchored by the Caesars brand and the excitement of the Las Vegas strip’s most iconic casino.
The game combines the thrill of traditional blackjack with an innovative X-change feature, allowing players to swap their cards between hands, adding a layer of depth and decision-making to classic blackjack gameplay. This title marks Gaming Realms’ second custom launch on Caesars’ digital platforms following the successful launch of Caesars Palace Slingo last year.
This latest collaboration emphasises Gaming Realms’ ability to provide localised content and branded games that align with operator and player needs. It follows other exclusive games made for leading operators worldwide such as MrQ, Superbet and Sky Betting & Gaming.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio. Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “The launch of Caesars Blackjack X-Change on our platforms is another example of the exciting custom game content we aim to bring to our players on a regular basis. Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”
Caesars Entertainment
Caesars Entertainment Launches Caesars Sportsbook Muckleshoot App
Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.
“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.
“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.
The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.
Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.
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