Brazil
SPORTFIVE SECURES EXCLUSIVE SALES REPRESENTATION AGREEMENT WITH paiN GAMING
Global Sports Marketing Agency SPORTFIVE and Brazilian esports organization paiN Gaming have reached an exclusive sales representation agreement to span across all sponsorship categories and portfolio of esports and gaming assets.
The agreement is an expansion of the companies’ partnership off the back of SPORTFIVE brokering paiN Gaming’s sponsorship deal with betting brand DuelBits in August this year.
The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships and identifying the power of the Brazilian gaming and esports market, which is inside the top five in the sector globally.
Game developers and esports event organizers have increased their focus in Brazil with several major esports events coming to the region over the next six months, including IEM Rio Major 2022 and VALORANT Champions Tour 2023: Kickoff Tournament. Riot Games has also included three Brazilian teams in the Americas division of the upcoming VALORANT Champions Tour.
Ryan Polun, Head of Esports & Gaming, Americas at SPORTFIVE said: “Our agency has been taking a deep look at the power of gaming in Latin America and there is no question paiN Gaming is at the forefront of the passion in the market.
“We are humbled to be working closely with paiN and Thomas to capitalize on the excitement around gaming in Brazil and help the organization secure more global partners.”
paiN Gaming CEO Thomas Hamence said: “We are delighted to be able to expand our partnership with SPORTFIVE in such an exciting moment for gaming and esports.
“We are absolutely certain that this partnership will prove to be huge not only for paiN, but for the Brazilian ecosystem as a whole.“
paiN Gaming is one of the top gaming organizations in the region with over 12 million followers and a championship pedigree across the CBLoL & CS:GO esports titles and legacy gaming stars.
SPORTFIVE will help paiN Gaming shape their partnership offering around major team assets including its new home facility in Sao Paulo, women’s League of Legends team and other tentpole moments. paiN also owns gaming content creator agency TFTW which includes top Brazilian influencers.
Earlier this year SPORTFIVE secured the front of shirt sponsorship for paiN in the form of crypto betting firm Duelbits. The brand has featured on paiN’s CS:GO jersey, including its academy team, and on Free Fire emulation team jerseys.
This is not the first flagship partnership SPORTFIVE has secured in the region this year, having agreed to a partnership with Brazilian football powerhouse Flamengo to grow the market presence of the club internationally.
In esports, SPORTFIVE is currently partnered with Gen.G, Fnatic, New York Excelsior, Misfits Gaming and Immortals, as well as the League of Legends European Championship (LEC) – showcasing that it is the destination for sponsorship agreements in the space.
Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).
Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.
Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”
Aposta Ganha
Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook
These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.
BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.
Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”
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