Brazil
SPORTFIVE SECURES EXCLUSIVE SALES REPRESENTATION AGREEMENT WITH paiN GAMING
Global Sports Marketing Agency SPORTFIVE and Brazilian esports organization paiN Gaming have reached an exclusive sales representation agreement to span across all sponsorship categories and portfolio of esports and gaming assets.
The agreement is an expansion of the companies’ partnership off the back of SPORTFIVE brokering paiN Gaming’s sponsorship deal with betting brand DuelBits in August this year.
The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships and identifying the power of the Brazilian gaming and esports market, which is inside the top five in the sector globally.
Game developers and esports event organizers have increased their focus in Brazil with several major esports events coming to the region over the next six months, including IEM Rio Major 2022 and VALORANT Champions Tour 2023: Kickoff Tournament. Riot Games has also included three Brazilian teams in the Americas division of the upcoming VALORANT Champions Tour.
Ryan Polun, Head of Esports & Gaming, Americas at SPORTFIVE said: “Our agency has been taking a deep look at the power of gaming in Latin America and there is no question paiN Gaming is at the forefront of the passion in the market.
“We are humbled to be working closely with paiN and Thomas to capitalize on the excitement around gaming in Brazil and help the organization secure more global partners.”
paiN Gaming CEO Thomas Hamence said: “We are delighted to be able to expand our partnership with SPORTFIVE in such an exciting moment for gaming and esports.
“We are absolutely certain that this partnership will prove to be huge not only for paiN, but for the Brazilian ecosystem as a whole.“
paiN Gaming is one of the top gaming organizations in the region with over 12 million followers and a championship pedigree across the CBLoL & CS:GO esports titles and legacy gaming stars.
SPORTFIVE will help paiN Gaming shape their partnership offering around major team assets including its new home facility in Sao Paulo, women’s League of Legends team and other tentpole moments. paiN also owns gaming content creator agency TFTW which includes top Brazilian influencers.
Earlier this year SPORTFIVE secured the front of shirt sponsorship for paiN in the form of crypto betting firm Duelbits. The brand has featured on paiN’s CS:GO jersey, including its academy team, and on Free Fire emulation team jerseys.
This is not the first flagship partnership SPORTFIVE has secured in the region this year, having agreed to a partnership with Brazilian football powerhouse Flamengo to grow the market presence of the club internationally.
In esports, SPORTFIVE is currently partnered with Gen.G, Fnatic, New York Excelsior, Misfits Gaming and Immortals, as well as the League of Legends European Championship (LEC) – showcasing that it is the destination for sponsorship agreements in the space.
To celebrate 16 years of market success, Betmotion, the online entertainment platform, is running a special campaign with over R$1 million in prizes for its players. The anniversary promotion, which runs until September 22nd, promises to surprise users with exclusive prizes.
In addition to the celebration, Betmotion is among the pioneering companies applying for a federal license, a crucial step to operating in the regulated betting market in Brazil. The platform has been preparing for this moment for years and is looking forward to January 2025, when regulation will officially be implemented in the country. The high anticipation reinforces the company’s commitment to providing a safe and reliable entertainment experience for its players.
According to Layrena Meglio, Betmotion’s Chief Marketing Officer: “We are extremely excited about our 16th anniversary and the new experiences we have prepared for our players. Additionally, we are honoured to be part of the companies that are already starting the regulation process. Our team is working tirelessly to ensure that we are ready for this new phase of the Brazilian market.”
The coming months promise to be even more thrilling for online betting and gaming fans in Brazil, with Betmotion leading toward regulation and offering even more innovative services.
Andreas Bardun KTO Founder and CEO
Kambi Group plc signs multi-year online sportsbook partnership with fast-growing Brazilian operator KTO Group
KTO among the most widely recognised betting and gaming brands in Brazil, strengthening Kambi’s position as the sportsbook provider of choice in Latin America
Kambi Group plc, the world’s trusted sports betting partner, has signed a multi-year agreement to power the online sportsbook of KTO Group (“KTO”), one of Brazil’s leading online betting and gaming operators. Under the terms of the agreement, KTO will replace its existing third-party sportsbook provider with Kambi’s flexible turnkey sportsbook.
Proven to deliver for operators across Latin America, Kambi’s scalable and stable sportsbook technology has a strong track record of delivering a leading product for partners in highly regulated markets. Kambi’s end-to-end sportsbook solution also includes its innovative AI-powered trading capabilities, comprehensive odds coverage of Latin America’s most popular sports and an award-winning Bet Builder with live and cash-out functionality.
Since launching in 2019, KTO has quickly established itself as a leading betting and gaming brand in Brazil through a mix of strategic marketing, influencer partnerships, brand ambassadors and local sponsorships. The operator is led by an experienced team of industry personnel with a deep understanding of the local betting market, enabling KTO to build a growing customer database and establish a strong foothold in the market.
With Brazil set to launch regulated sports betting market in early 2025, the agreement strengthens Kambi’s position as Latin America’s leading B2B sportsbook partner, building on its success in regulated markets across the region such as Argentina, Colombia, Mexico and Peru.
Werner Becher, Kambi CEO, said: “We are thrilled to announce this exciting partnership with KTO, one of the leading sports betting operators in Brazil. Both companies share a deep passion for delivering exceptional sports betting experiences and this collaboration will enable KTO to take its sportsbook offering to the next level. By leveraging Kambi’s advanced technology and expertise, KTO is well positioned to expand its foothold in Brazil as it prepares to launch what will become one of the world’s largest regulated sports betting markets.”
Andreas Bardun, KTO Founder and CEO, said: “Partnering with Kambi is a significant milestone for KTO. Kambi’s cutting-edge technology, combined with their understanding of the sports betting industry, will allow us to elevate our product offering and provide our customers with a best-in-class experience. We are excited to leverage Kambi’s product and expertise as we look to grow our brand in the Brazilian market.”
Salsa Technology today announced a significant addition to its commercial team with the arrival of business specialist Thiago Valadão, who will take on the role of Country Manager for Brazil.
With extensive experience in management positions in the technology industry, Valadão joins to amplify Salsa’s position as the leading technology provider for the regulated iGaming and Sports Betting market in the country.
“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” explained the company’s founder, Peter Nolte.
“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” adds Valadão, who also will be driving commercial activity for the most competitive sportsbook in the market, thanks to Salsa’s partnership with First – Best in Sports.
Salsa was one of the few companies to have successfully completed all the testing of its platform with Cogel for federal licensing, with particular emphasis on its vault solution—integration with regulators—and analytics for information security. Not to mention Salsa Gator, the most popular and comprehensive aggregator, ready to enhance the growth of regulated operations.
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