Connect with us
European Gaming Congress 2024

gaming

BIDSTACK BECOMES A UNITY VERIFIED SOLUTION

Published

on

Reading Time: 2 minutes

 

Bidstack, the in-game advertising, and video game monetization platform, today announces it has become a Unity Verified Solution.

The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested and verified by Unity engineers to ensure rigorous technical quality and compatibility standards. Verified Solutions status will see the Bidstack SDK made available in the Unity Asset store and as a best-in-class solution for game developers that are exploring non-intrusive monetization strategies. Bidstack technology enables developers to enhance the authenticity of virtual environments by placing realistic advertising within video games, without interrupting the user experience.

Bidstack already works with a growing cross-platform portfolio of developers and AAA studios, and the partnership will further accelerate the adoption of Bidstack technology, with 50% of games across platforms being created using Unity tools and solutions. Unity holds the largest portfolio of mobile partnerships in the industry, and content created with Unity is consumed by over 3.9 billion monthly users across 190 countries globally.

Advertisement
Stake.com

Antoine Jullemier, VP of Gaming at Bidstack, commented:

“Our status as a Verified Solution from Unity signifies another milestone for Bidstack within the global game development ecosystem. Our world-class in-game advertising solutions have been rigorously tested by Unity, ensuring performance, stability and security within its vibrant community-driven ecosystem. The Bidstack mission is to empower developers and publishers of all sizes, and across all platforms, with the ability to seamlessly integrate our pioneering non-intrusive advertising solutions into games, with zero impact on game performance. Bidstack currently works with leading Unity games such as Top Eleven, Mad Skills Motocross 3, Football Cup 2022, and Hollywood Story, which use our lightweight technology to open up additional revenue streams, enhance gameplay and increase player retention with non-interruptive ads.”

Jan Kalafut, Chief Executive Officer at InLogic Software, a leading Unity developer and publisher, added:

“At InLogic, we are thrilled about this partnership between Bidstack and Unity. All of our games are developed in Unity, and the integration of the Bidstack SDK within them was always smooth. We hope that by Bidstack becoming a Unity Verified Solutions Partner, other studios will have the opportunity to adopt this monetization channel as we know for sure our users value the unintrusive formats”.

Bidstack technology bridges the gap between interactive entertainment and premium brands seeking to communicate with a highly engaged and diverse global player base. Learn more about how your game can unlock new revenues here.

Advertisement
Stake.com

 

About Bidstack

Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse.

Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, amongst many others.

The company has more than 80 staff across five international locations, and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than £26m in funding.

Advertisement
Stake.com
Continue Reading
Advertisement

gaming

Driffle selects Mangopay to level-up digital gaming product platform

Published

on

driffle-selects-mangopay-to-level-up-digital-gaming-product-platform
Reading Time: 2 minutes

 

Customised payment infrastructure and fraud prevention solutions to streamline and secure global transactions

Driffle, a digital goods marketplace specialising in gaming products, has announced a new partnership with Mangopay, a modular and flexible payment infrastructure provider, to transform the user experience.

Mangopay will provide a customised end-to-end payment flow, including pay-in, e-wallet management, seller payout, and KYC/KYB. This will enable Driffle to offer a seamless, safe, and compliant experience for its users. Mangopay’s e-wallet solution will allow buyers to store and re-spend money within the platform, improving user experience and unlocking additional potential revenue for Driffle. Additionally, Driffle will leverage Mangopay’s AI-driven Fraud Prevention solution to safeguard against transactional fraud and promotion abuse.

Advertisement
Stake.com

With offices in London, Vilnius, and Delhi, Driffle connects buyers with merchants selling digital gaming products, including games, gift cards, and downloadable content. Driffle has scaled rapidly and now has more than one million users in 190 countries.

Mangopay specialises in providing modular, embeddable payment and fintech infrastructure for leading platforms worldwide. The company has processed over €100 billion in transactions and supports over 250 million users. Mangopay’s award-winning payment solutions enable platforms to build customised payment systems, facilitating business growth, enhancing user experiences, and preventing fraud.

Driffle CEO and founder Chetan Bhardwaj said: “Mangopay’s solution supports our business model perfectly by meeting our complex pay-in and payout needs. With users in more than 190 countries and various KYC requirements, we needed a flexible partner. The Mangopay team has shown exceptional attention to detail, providing us with a solution that will increase retention and streamline our product pipeline.”

Alex Taylor, Head of Sales at Mangopay, said: “Driffle’s journey has been remarkable, and we are proud to support the next phase of their growth. Our technology improves the experience for buyers and sellers on the platform and is designed to increase conversion and retention, unlocking additional revenue for Driffle. With buyers and sellers worldwide preferring different payment methods, our tailored solution for Driffle exemplifies how Mangopay drives growth through customised technology and solutions.”

The post Driffle selects Mangopay to level-up digital gaming product platform appeared first on European Gaming Industry News.

Advertisement
Stake.com
Continue Reading

FlyQuest

NZXT and FlyQuest Forge Strategic Partnership Empowering Professional Gamers and Content Creators

Published

on

nzxt-and-flyquest-forge-strategic-partnership-empowering-professional-gamers-and-content-creators

NZXT, a leader in PC gaming components, products and prebuilts, is thrilled to announce a partnership with FlyQuest, a premier esports organization. This collaboration designates NZXT as the “Official PC Partner” for FlyQuest’s LCS, NACL, RED VALORANT, RED CS2 teams, and their content creators.

NZXT and FlyQuest share a vision that gaming is for everyone. NZXT will provide FlyQuest teams and creators with high-performance gaming desktops from their Flex gaming PC subscription service. NZXT Flex provides the flexibility of no long-term commitments, 24/7 technical support and equipment upgrades every two years at an affordable monthly rate. This collaboration guarantees that FlyQuest athletes and creators such as Fiona Nova and Basil, have access to the best technology available. It highlights their shared commitment to empowering gamers and creators to reach their full potential by providing easy access to the latest, high-performance hardware, enhancing their in-game performance.

In the spirit of enabling gamers who aspire to be the best, FlyQuest’s NACL team will be officially branded as FlyQuest NZXT. NZXT’s commitment to FlyQuest’s NACL team extends beyond branding. They are dedicated to providing the resources and support necessary to develop the talent for FlyQuest’s NACL team. NZXT and FlyQuest want to help these aspiring players advance to the LCS and achieve success by fostering an environment where players can thrive. Supporting players in the NACL is crucial for the health of the League of Legends Esports, as it ensures a strong pipeline of talent, elevating the level of competition and making it more exciting for both spectators and players alike. Investing in this talent development is an important goal for both organizations, reflecting their commitment to the future of esports.

NZXT will also lend its brand name across FlyQuest’s teams and facilities, including jersey placement for FlyQuest RED, LCS, and NACL teams. Additionally, FlyQuest’s training center and boot camp will be named the NZXT Boot Camp and the center will be outfitted with NZXT PCs, providing each of FlyQuest’s teams with the best equipment for training and competition.

“It is unique to find a partner who can help every facet of your organization,” said Brian Anderson, CEO of FlyQuest. “On top of providing top-tier gaming units for our competitive success, NZXT will allow FlyQuest to level up all aspects of our business, from creators to content.”

Advertisement
Stake.com

“We believe that anyone can be a PC gamer and strive to deliver the best gaming experience possible,” said Johnny Hou, Founder and CEO of NZXT. “Our partnership with FlyQuest is a testament to our commitment to this vision. We’re excited to support FlyQuest’s mission and look forward to achieving great things together.”

Continue Reading

gaming

PG Soft hatches Rio-inspired Chicky Run

Published

on

pg-soft-hatches-rio-inspired-chicky-run
Reading Time: < 1 minute

 

PG Soft, a world-class digital mobile games company, has hatched its Rio-inspired title Chicky Run.

Set on the streets of Rio de Janeiro with the Christ the Redeemer statue looming on the horizon, Chicky Run promises players a unique gaming experience. As the game loads, players place their bet for the chick to charge down the street to avoid being squashed by cars. Each time the chick successfully dodges a car it will be joined by another furry friend until the multiplier reaches its maximum. The size of the multiplier depends on the number of successful rounds in a row.

Before running through Rio, players must choose to begin on the left hand side or the right hand side, there is also the choice to use the Random button. This is repeated for each new chick dash. After avoiding a car there is also the option to press the collect button and cash out with your returns rather than run the risk of being hit.

Advertisement
Stake.com

Players can also enjoy Chicky Run with the Extra Coins Chance feature activated. Here any winning round has a chance of awarding between one and three coins worth half of the bet amount (before the increased 50% cost).

The graphic directly below the multiplier metre indicates the directions where no vehicles appeared over the previous 10 rounds.

PG Soft’s spokesperson commented: “Chicky Run is pure joy to play, and where better place to run for riches than the fabulous Rio de Janeiro. Our designers and product team have done a wonderful job and now we finally know why the chicken crossed the road!”

The post PG Soft hatches Rio-inspired Chicky Run appeared first on European Gaming Industry News.

Advertisement
Stake.com
Continue Reading

Trending