Blockchain
AC MILAN AND MONKEYLEAGUE PARTNER TO BRING WEB3 ESPORTS FOOTBALL INTO THE BIG TIME
AC Milan is delighted to announce a new partnership with MonkeyLeague, a AAA-quality, web3 football game built atop of the Solana blockchain, becoming the Rossoneri’s new NFT Gaming Partner.
MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks. The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
The new wide-ranging, strategic, and design partnership between MonkeyLeague and AC Milan includes the creation of exclusive, Rossoneri-branded NFT game assets, wearables, special game tournaments, co-marketing events, and a host of other exciting initiatives, such as club players playtesting the game.
As part of the deal, MonkeyLeague will work closely with the Italian Champions to launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums. The first and more exclusive batch will be auctioned on 6 October on MagicEden, with the NFTs going to the highest bidders. Some of the highly-sought after AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the entire Club.
In addition, MonkeyLeague will launch its initial MonkeyPlayer NFT breeding season in partnership with AC Milan where AC Milan branded assets can randomly come out through the breeding process. There will also be additional NFTs available, including in-game Stadiums and land.
The partnership marks a significant new growth phase for the entire MonkeyLeague community and fits perfectly in MonkeyLeague’s mission to bridge web2 and web3. For AC Milan, the new partnership with MonkeyLeague is part of a wider Web 3.0 strategy that sees the Club working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club.
Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “Partnering with champions like AC Milan, an absolute iconic Club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
The partnership will also see AC Milan sponsoring a number of high-profile future MonkeyLeague esports tournaments that will bring together the game’s best players from around the world to play in hotly-contested matches, with the winners taking home exclusive rewards. At the same time, there will be promotions galore, with prizes including VIP match tickets to some of the biggest games at Milan’s legendary San Siro stadium, and signed AC Milan shirts and other gear.
The game itself will benefit from the input of some of AC Milan’s biggest stars, as a number of squad players take part in playtesting the game and providing feedback and guidance to ensure the gameplay is as realistic and engaging as possible.
Blockchain
Innovative price prediction game provider teams up with leading cryptocurrency casino gaming platform to bring quick-fire, Bitcoin-based betting to the masses
Bitblox, the pioneering online software provider behind an innovative new wave of Bitcoin-based titles, has partnered with popular crypto casino and sports betting platform, Betcoin.ag, to bring its innovative price prediction games to a wide new audience.
Known for its signature releases Up or Down? and Up or Down? Turbo – which challenge players to guess whether the price of Bitcoin will rise or fall in a 60 or 20-second window respectively – Bitblox provides a range of products that are both games of skill and games of chance, giving them a unique cross-market appeal that’s proven popular with sports bettors and casino players alike.
Boasting dynamic fixed odds that are tied to the real-time price of Bitcoin, Bitblox’s games aren’t dictated by RNG and therefore offer players a genuine chance of using their understanding of the crypto markets to turn a long-term profit. That said, they’re also highly accessible and require no prior knowledge of Bitcoin, meaning even crypto novices can enjoy their quick-fire betting rounds.
Of course, with Betcoin.ag being one of the industry’s premier cryptocurrency-based online betting platforms, Up or Down? has already established itself as a staple part of the provider’s line-up and Bitblox will continue sharing titles with the site as and when they launch in 2024 and beyond.
As such, both parties are optimistic that the partnership will continue to be a fruitful one going forward – and Betcoin.ag players will also undoubtedly be looking forward to trying exciting upcoming releases such as 3 in a Row and BitSlap when they debut on the platform later this year.
Brandt Page, Chief Executive Officer at Bitblox, said: “We’re very happy to have partnered with BetCoin and have already witnessed a tremendous response to Up or Down? from their players. Over the coming months, we’re looking forward to releasing many more innovative new titles on their platform and hope this will continue to foster interest in the world of crypto-based betting.”
Jessica White, Public Relations Director at Betcoin.ag, said: “With Betcoin being one of the industry’s most popular crypto casino and sports betting sites, we were always going to be a good home for Bitblox content. We really love what the provider is doing with its crypto price prediction games and having seen Up or Down? perform so well, we’re already looking forward to their next release.”
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Blockchain
Innovation in the Casino Industry: Top Tech Trends Transforming Online Casino Industry in 2024
The Impact of Technology on the Modern Online Casino Industry: Innovations and Trends 2024
The global casino industry is undergoing a revolution driven by technology. From traditional brick-and-mortar establishments to the vast world of online casinos as https://lol-la.com/, the influence of technological advancements is transforming how people experience gambling. Modern innovations such as artificial intelligence (AI), blockchain, mobile gaming, and virtual reality (VR) are reshaping the landscape of the casino industry, offering new possibilities for both operators and players. This article explores the impact of these technologies on the modern casino industry, examining current trends and predicting what the future might hold.
The Rise of Online Casinos: Accessibility and Convenience
a. Online Casinos and Their Growth
One of the most significant transformations in the casino industry is the rapid rise of online casinos. In the past, gambling was predominantly associated with physical casinos located in glamorous cities such as Las Vegas, Macau, and Monte Carlo. However, the internet has democratized access to gambling, allowing players from around the world to participate in casino games from the comfort of their own homes.
The growth of online casinos has been driven by factors such as improved internet connectivity, user-friendly platforms, and a diverse range of games. In addition, online casinos offer various bonuses, promotions, and loyalty programs that attract players. Unlike traditional casinos, online platforms operate 24/7, providing accessibility and convenience to players regardless of time or location.
The global pandemic further accelerated the shift towards online gambling. With physical casinos temporarily closed, many players turned to online platforms for their entertainment, leading to a surge in online casino revenue. As a result, the online gambling industry has seen tremendous growth and shows no signs of slowing down.
b. Mobile Gaming: The Power of On-the-Go Gambling
Mobile gaming is another trend reshaping the casino industry. With the widespread use of smartphones and tablets, players can now access their favorite casino games while on the move. Casino operators have developed dedicated mobile apps and optimized their websites for mobile play, ensuring seamless gaming experiences for users.
Mobile casinos offer players the convenience of gambling from virtually anywhere, allowing them to play during their daily commute, while waiting in line, or during breaks at work. The ease of access provided by mobile gaming has expanded the player base, attracting casual gamblers who may not have otherwise visited a physical casino.
Additionally, mobile technology has allowed casinos to introduce features like real-time notifications, geolocation-based offers, and personalized gaming experiences. These features create more tailored and interactive experiences, which further engage players and enhance their satisfaction.
The Role of Artificial Intelligence and Machine Learning
a. AI-Powered Personalization and Customer Experience
Artificial intelligence (AI) is one of the most disruptive technologies in the modern casino industry. AI allows operators to personalize the gaming experience for each player, delivering customized game recommendations, bonuses, and promotions based on individual preferences and playing patterns.
Through AI-driven data analysis, casinos can track player behavior, understand their preferences, and optimize the gaming environment to suit their interests. For instance, AI algorithms can recommend slot games that match a player’s betting history, suggest new table games, or provide personalized loyalty rewards.
AI also improves customer service by enabling chatbots that offer real-time support to players. These AI-powered chatbots can handle routine inquiries, provide assistance with account issues, and even explain rules of different games, reducing wait times for players while enhancing the overall customer experience.
b. AI for Fraud Detection and Responsible Gambling
In addition to improving the player experience, AI is instrumental in detecting fraud and ensuring player safety. Online casinos handle massive amounts of data, including financial transactions and personal information, making them prime targets for cybercriminals. AI algorithms can identify suspicious activity, such as irregular betting patterns or unusual withdrawals, and alert operators to potential cases of fraud or money laundering.
AI is also used to promote responsible gambling. By monitoring player behavior, AI can detect signs of problem gambling, such as frequent large deposits or extended gaming sessions. When high-risk behavior is detected, the system can trigger interventions such as sending warnings to the player, limiting betting amounts, or temporarily suspending the account. This proactive approach helps protect players and ensure responsible gaming practices.
Blockchain and Cryptocurrencies: A New Era of Transparency
a. The Integration of Blockchain Technology
Blockchain technology is another game-changer in the casino industry. Known for its decentralized and transparent nature, blockchain provides enhanced security and fairness in online gambling. By utilizing blockchain, casinos can offer games that are provably fair, where every transaction and game outcome is recorded on a public ledger. This level of transparency builds trust with players, who can verify the fairness of the games themselves.
Smart contracts, which are self-executing contracts stored on the blockchain, also streamline payments and payouts. These contracts eliminate the need for third-party intermediaries, reducing transaction times and minimizing processing fees. Blockchain technology ensures that all financial transactions are secure, tamper-proof, and transparent.
b. The Rise of Cryptocurrency Casinos
Cryptocurrency casinos, which accept digital currencies such as Bitcoin, Ethereum, and Litecoin, are gaining popularity due to the growing interest in cryptocurrencies. Players can deposit and withdraw funds in cryptocurrencies, offering them faster and more secure transactions compared to traditional banking methods.
Cryptocurrencies also provide a level of anonymity that appeals to players who value their privacy. In regions where gambling regulations are strict, cryptocurrencies offer a way for players to gamble online without the need for traditional banking channels.
In addition, many cryptocurrency casinos offer unique incentives, such as lower transaction fees, faster withdrawals, and exclusive bonuses for players who use digital currencies. As the adoption of cryptocurrencies continues to grow, their integration into the casino industry is expected to increase.
Virtual Reality and Augmented Reality: Immersive Casino Experiences
a. The Emergence of Virtual Reality (VR) Casinos
Virtual reality (VR) is taking online casinos to a new level by providing players with immersive, interactive experiences that rival physical casinos. VR casinos allow players to enter fully rendered 3D environments, where they can walk through virtual casinos, sit at poker tables, or interact with other players in real time.
In a VR casino, players can experience the sights and sounds of a real casino without leaving their homes. They can use hand controllers to place bets, spin roulette wheels, or pick up cards in blackjack. The social aspect is also enhanced, as players can communicate with each other through avatars, creating a more engaging and realistic gaming experience.
Although VR technology is still in its early stages, it holds tremendous potential for the future of online casinos. As VR hardware becomes more affordable and accessible, more casinos are likely to adopt this technology, offering players a fully immersive gaming experience.
b. Augmented Reality (AR) in Casino Gaming
Augmented reality (AR) is another technology that is transforming the casino experience. Unlike VR, which creates entirely virtual environments, AR overlays digital elements onto the real world. In the context of casinos, AR can enhance traditional games by adding interactive and dynamic elements to the gameplay.
For example, AR glasses or smartphone apps can be used to create holographic dealers in live casino games or overlay special effects onto a physical poker table. AR technology can also be used in promotional events or interactive tours of casinos, making the overall gaming experience more engaging and entertaining.
The Future of Entertainment in the Casino Industry
The casino industry has always been at the forefront of innovation, constantly seeking new ways to entertain players and enhance their experience. As technology continues to evolve, the line between the physical and digital casino experience will blur further. The convergence of AI, blockchain, mobile gaming, VR, and AR is transforming how people gamble and interact with casino platforms.
a. Hybrid Casinos: Blending Physical and Digital
In the future, hybrid casinos that blend both physical and digital experiences are likely to emerge. These casinos will offer traditional gaming options like poker and roulette, while also incorporating VR, AR, and other digital technologies to create a seamless, interactive environment. Players will be able to move between physical tables and virtual worlds, choosing the level of immersion that suits their preferences.
b. Esports Betting and Casino Integration
Esports betting is another emerging trend that is likely to play a significant role in the future of casinos. With the global esports market growing rapidly, many casinos are exploring ways to integrate esports betting and tournaments into their offerings. This integration could attract a new generation of players who are passionate about competitive gaming, further expanding the casino audience.
Conclusion
The impact of technology on the modern casino industry is profound, driving innovation and reshaping the way players engage with casino games. From the convenience of mobile gaming to the immersive worlds of VR and the transparency of blockchain, technological advancements are enhancing the player experience and creating new opportunities for operators.
As the casino industry continues to embrace new technologies, the future of gambling promises to be even more interactive, engaging, and personalized. Players can look forward to a future where entertainment, technology, and gaming converge, offering unprecedented levels of excitement and enjoyment in both online and physical casino environments.
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Blockchain
EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming
EMERGE Group, a leading commercialization partner and Web3 game publishing company, is excited to announce that it will leverage Sei, an open-source blockchain platform and ecosystem, to onboard innovative Web3 games. Powered by Sei, EMERGE Group will use its expertise in Web3 marketing and go-to-market (GTM) strategies to expand the Sei user base and bring in more high-profile gaming projects.
As part of its aggressive expansion into the Web3 gaming industry, Sei is actively seeking quality games to build on its platform. The blockchain platform is offering grants and comprehensive support to help these games succeed from development to launch through Sei’s ultra-fast layer 1 blockchain – currently the fastest chain in the market. By joining Sei, game developers can focus more on creativity and innovation, while utilizing Sei’s secure and efficient blockchain infrastructure to handle technical blockchain complexities.
EMERGE Group is committed to supporting Sei’s vision of elevating the gaming experience by integrating decentralized finance (DeFi) elements and non-fungible tokens (NFTs) into quality games. The Web3 integration will also see EMERGE Group hosting significant Web3 events and leading game publishing efforts to ensure successful launches and sustained growth for games on the Sei platform.
The post EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming appeared first on European Gaming Industry News.
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