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AC MILAN AND MONKEYLEAGUE PARTNER TO BRING WEB3 ESPORTS FOOTBALL INTO THE BIG TIME

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AC Milan is delighted to announce a new partnership with MonkeyLeague, a AAA-quality, web3 football game built atop of the Solana blockchain, becoming the Rossoneri’s new NFT Gaming Partner.

MonkeyLeague is a strategy-based football game, in which users build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks. The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.

The new wide-ranging, strategic, and design partnership between MonkeyLeague and AC Milan includes the creation of exclusive, Rossoneri-branded NFT game assets, wearables, special game tournaments, co-marketing events, and a host of other exciting initiatives, such as club players playtesting the game.

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As part of the deal, MonkeyLeague will work closely with the Italian Champions to launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums. The first and more exclusive batch will be auctioned on 6 October on MagicEden, with the NFTs going to the highest bidders. Some of the highly-sought after AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the entire Club.

In addition, MonkeyLeague will launch its initial MonkeyPlayer NFT breeding season in partnership with AC Milan where AC Milan branded assets can randomly come out through the breeding process. There will also be additional NFTs available, including in-game Stadiums and land.

The partnership marks a significant new growth phase for the entire MonkeyLeague community and fits perfectly in MonkeyLeague’s mission to bridge web2 and web3. For AC Milan, the new partnership with MonkeyLeague is part of a wider Web 3.0 strategy that sees the Club working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club.

Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”

Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “Partnering with champions like AC Milan, an absolute iconic Club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”

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The partnership will also see AC Milan sponsoring a number of high-profile future MonkeyLeague esports tournaments that will bring together the game’s best players from around the world to play in hotly-contested matches, with the winners taking home exclusive rewards. At the same time, there will be promotions galore, with prizes including VIP match tickets to some of the biggest games at Milan’s legendary San Siro stadium, and signed AC Milan shirts and other gear.

The game itself will benefit from the input of some of AC Milan’s biggest stars, as a number of squad players take part in playtesting the game and providing feedback and guidance to ensure the gameplay is as realistic and engaging as possible.

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EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming

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EMERGE Group, a leading commercialization partner and Web3 game publishing company, is excited to announce that it will leverage Sei, an open-source blockchain platform and ecosystem, to onboard innovative Web3 games. Powered by Sei, EMERGE Group will use its expertise in Web3 marketing and go-to-market (GTM) strategies to expand the Sei user base and bring in more high-profile gaming projects.

As part of its aggressive expansion into the Web3 gaming industry, Sei is actively seeking quality games to build on its platform. The blockchain platform is offering grants and comprehensive support to help these games succeed from development to launch through Sei’s ultra-fast layer 1 blockchain – currently the fastest chain in the market. By joining Sei, game developers can focus more on creativity and innovation, while utilizing Sei’s secure and efficient blockchain infrastructure to handle technical blockchain complexities.

EMERGE Group is committed to supporting Sei’s vision of elevating the gaming experience by integrating decentralized finance (DeFi) elements and non-fungible tokens (NFTs) into quality games. The Web3 integration will also see EMERGE Group hosting significant Web3 events and leading game publishing efforts to ensure successful launches and sustained growth for games on the Sei platform.

The post EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming appeared first on European Gaming Industry News.

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Traderland.io Launches a Fusion of Gaming and Investment Training

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Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.

Traderland.io stands out by utilizing real-time market data, allowing users to experience an immersive and realistic trading environment. Players can engage in trading activities that reflect live market conditions, providing a true-to-life simulation that enhances their learning experience.

In the Traderland.io universe, players are represented by customizable animated avatars. These avatars enable users to explore various cities within the platform, each offering unique challenges and opportunities. A significant feature is the ability to invest in virtual real estate across eight distinct regions, each with varying price points.

A core element of the Traderland.io experience is its tutorials, which are grounded in real-life trading scenarios. Users can choose to navigate these lessons with the guidance of a coach who is available to answer questions and provide step-by-step assistance.

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Traderland.io offers a broad selection of virtual assets for users to trade, including forex, stocks, cryptocurrencies, and futures. By trading these assets, players can gain practical experience and understand the intricacies of different investment vehicles.

The asset prices within the platform mirror actual market fluctuations, allowing traders to observe the impact of their decisions and adapt their strategies accordingly. Players can monitor their gains and losses through a comprehensive dashboard, providing a snapshot of their portfolio’s performance.

One of the platform’s most exciting features is the opportunity for players to engage in trading battles and tournaments against traders from around the world. These competitions not only elevate the excitement but also offer the chance to win real money, adding a tangible reward to the virtual trading experience.

The investment landscape is expanding rapidly, with the cryptocurrency market alone projected to grow to $13.18 billion by 2031. As more investors enter the market, Traderland.io aims to bridge the knowledge gap by educating users about various assets through an engaging, gamified approach. By participating in real-time trading and completing the tutorials, players can enter the investment space with confidence and competence.

Traderland.io is available exclusively through its website, offering a unique and comprehensive trading simulator that combines education, competition, and community engagement.

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Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements

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Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences

Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”

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Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.

Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.

Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.

Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.

Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.

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The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.

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