Canada
Low6 strengthens global distribution through new partnership with ITP
F2P trailblazer announces a new collaboration with Inside The Pocket’s leading agnostic platform
Low6, the leading gamification innovator, announced in June that it was ready to offer its gamification technology as a full turnkey B2B solution to the betting and gaming industry. Today, Low6 announces a strategic partnership with Inside The Pocket (ITP) the sector’s pre-eminent free-to-play aggregation platform, which instantly broadens its global footprint.
In a deal which unites two gaming trailblazers, Low6 will deliver a selection of its award-winning F2P products to a new network of operators via the fast-growing ITP platform, in an industry-first aggregation model for sports betting.
ITP’s ground-breaking marketplace now affords a host of innovative suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a broad spectrum of content from one seamless integration.
The Low6 technology platform allows its partners to easily launch a wide range of F2P Fantasy, Picks, Trivia and Bracket game formats with seamless speed across any sport, language or territory. The suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet.
Global gaming operators can now access the industry-leading 1st-party data opportunities that the white-label gamification provides. Low6’s set of data collection tools help customers to collect strong 1st-party data to help them better understand their user base – something that is becoming ever more central to business success.
ITP’s proven international scope and flair for localization promises to drive diversified fan engagement to Low6 around targeted free-to-play sports games. Thanks to its open-aggregation approach, Inside The Pocket already offers the broadest and best-curated mix of games available, with one platform integration acting as a gateway to virtually unlimited content. Its ethos aligns well with the Low6 approach of a community-first approach to sports gamification. And ITP’s easy-to-use dashboards provide clients with the full picture on player activity, thanks to aggregated cross-network player data (e.g. from individual customer journeys to in-play data, and other shared insights on player segments). The technology and data collection enabled by ITP and Low6 can drive the kind of low cost, high value conversion and retention that is integral to successful gaming and betting industry marketing these days.
“Sportsbooks worldwide can now effortlessly expand their portfolio through our white label gamification platform. This collaboration with ITP offers a simple way to access a selection of our fan-favourite F2P games and all the value-added benefits that come with Low6 gamification tools. Our F2P games collect actionable data to help all our partners better know and understand their user base which, in turn, will help them to acquire, convert and retain satisfied customers,” said Jamie Mitchell, Low6 CEO.
Hussain Naqi, Founder and CEO of Inside The Pocket, added: “This partnership is the very definition of an old-fashioned win-win. For ITP, it gives us more great content for our customers. For Low6, it facilitates sales in outreach while reducing barriers to the decision-making process. Put succinctly, as markets mature and evolve, the best products always win. And this collaboration is a great way of showcasing those great new products to the end consumer. It’s all about the flexibility this provides for both of our customers and future prospects.
“As a market leader in the dynamic, evolving F2P vertical, Low6 was naturally a logical choice as an ITP partner. ITP’s multifaceted assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”
Aaron LaBerge
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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Canada
ELK Studios Expands Partnership with SkillOnNet to Ontario Market

PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario
Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.
ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.
The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.
Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.
Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”
Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”
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AGCO
Playnetic granted Ontario supplier license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
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