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Low6 strengthens global distribution through new partnership with ITP

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F2P trailblazer announces a new collaboration with Inside The Pocket’s leading agnostic platform 

Low6, the leading gamification innovator, announced in June that it was ready to offer its gamification technology as a full turnkey B2B solution to the betting and gaming industry. Today, Low6 announces a strategic partnership with Inside The Pocket (ITP) the sector’s pre-eminent free-to-play aggregation platform, which instantly broadens its global footprint.

In a deal which unites two gaming trailblazers, Low6 will deliver a selection of its award-winning F2P products to a new network of operators via the fast-growing ITP platform, in an industry-first aggregation model for sports betting.

ITP’s ground-breaking marketplace now affords a host of innovative suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a broad spectrum of content from one seamless integration.

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The Low6 technology platform allows its partners to easily launch a wide range of F2P Fantasy, Picks, Trivia and Bracket game formats with seamless speed across any sport, language or territory. The suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet.

Global gaming operators can now access the industry-leading 1st-party data opportunities that the white-label gamification provides. Low6’s set of data collection tools help customers to collect strong 1st-party data to help them better understand their user base – something that is becoming ever more central to business success.

ITP’s proven international scope and flair for localization promises to drive diversified fan engagement to Low6 around targeted free-to-play sports games. Thanks to its open-aggregation approach, Inside The Pocket already offers the broadest and best-curated mix of games available, with one platform integration acting as a gateway to virtually unlimited content. Its ethos aligns well with the Low6 approach of a community-first approach to sports gamification. And ITP’s easy-to-use dashboards provide clients with the full picture on player activity, thanks to aggregated cross-network player data (e.g. from individual customer journeys to in-play data, and other shared insights on player segments). The technology and data collection enabled by ITP and Low6 can drive the kind of low cost, high value conversion and retention that is integral to successful gaming and betting industry marketing these days.

“Sportsbooks worldwide can now effortlessly expand their portfolio through our white label gamification platform. This collaboration with ITP offers a simple way to access a selection of our fan-favourite F2P games and all the value-added benefits that come with Low6 gamification tools. Our F2P games collect actionable data to help all our partners better know and understand their user base which, in turn, will help them to acquire, convert and retain satisfied customers,” said Jamie Mitchell, Low6 CEO.

Hussain Naqi, Founder and CEO of Inside The Pocket, added: “This partnership is the very definition of an old-fashioned win-win. For ITP, it gives us more great content for our customers. For Low6, it facilitates sales in outreach while reducing barriers to the decision-making process. Put succinctly, as markets mature and evolve, the best products always win. And this collaboration is a great way of showcasing those great new products to the end consumer. It’s all about the flexibility this provides for both of our customers and future prospects.

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“As a market leader in the dynamic, evolving F2P vertical, Low6 was naturally a logical choice as an ITP partner. ITP’s multifaceted assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”

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Canada

NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing

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NorthStar Gaming Holdings Inc. announced that the company has, subject to final approval of the TSX Venture Exchange, entered into a credit agreement (the “Credit Agreement”) in respect of a senior secured first lien term loan facility providing for loans in an aggregate principal amount of up to $43.4 million CAD (being the approximate equivalent of $30,000,000 USD) (the “Credit Facility”) to be made available by Beach Point Capital Management LP (“Beach Point”). Playtech plc (“Playtech”) and certain Playtech subsidiaries have agreed to provide credit support for certain obligations under the Credit Facility. The Credit Facility represents a significant milestone for NorthStar, strengthening its balance sheet and enabling the Company to continue to accelerate its growth initiatives.

“This is a pivotal moment for NorthStar, marking the largest financing in our history. This Credit Facility strengthens our balance sheet and directly supports our ability to scale operations and drive the business towards profitability with a single-minded focus. We are grateful to Beach Point Capital Management for their trust in our strategy and vision. We are also thankful for Playtech’s steadfast partnership which was instrumental in securing this funding, reinforcing their value both strategically and as a technology provider,” said Michael Moskowitz, Chair and CEO of NorthStar.

“Beach Point has deep experience investing across the gaming sector and is excited to partner with NorthStar to support their strategic initiatives. The online gaming sector has been growing rapidly, and this investment reflects our confidence in the Company’s leadership, market potential, and ability to deliver long-term sustainable growth. Likewise, we value the partnership with Playtech, who are contributing their leading technology, global reach, and strategic vision towards NorthStar’s continued success,” said Gabriel Fineberg, Managing Director at Beach Point.

The purpose of the Credit Facility is to support NorthStar’s continued growth by significantly strengthening the Company’s balance sheet. The Company will use the proceeds of loans made pursuant to the Credit Facility: (i) to repay the aggregate $9.5 million CAD principal amount (plus accrued interest) loaned to the Company by Playtech pursuant to unsecured, interest-bearing promissory notes dated April 25, 2024, September 13, 2024 and December 16, 2024; (ii) to fund an interest reserve account in respect of the Credit Facility in an amount equal to $7,000,000 CAD; (iii) for working capital and general corporate purposes; and (iv) to pay transaction costs in connection with the Credit Facility.

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The post NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing appeared first on Gaming and Gambling Industry in the Americas.

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Canada

Playson signs agreement with Light & Wonder in global distribution deal

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The award-winning game studio will deliver titles to players in the UK, Canada and Latin America

Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.

This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.

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UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.

Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3,500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.

The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.

Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.

“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

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Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”

The post Playson signs agreement with Light & Wonder in global distribution deal appeared first on European Gaming Industry News.

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Playson strengthens Canadian footprint with Titanplay partnership

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Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.

After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.

The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.

Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.

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Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.

“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”

Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.

“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”

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The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.

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