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Engage yourself in the most complete Game Wave Festival, where business, learning, and enjoyment merge!

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The Game Wave Festival is an international event taking place for the second year in a row from September 27th to October 2nd in Tallinn, Estonia at Tallink Spa & Conference Hotel. The first three days of six-day-event are dedicated to the game jam.
The Game Wave Festival is a business, education and entertainment event for the gaming industry professionals. It first took place with great success in September 2021 in Jūrmala, Latvia attracting participants from 25 countries.
“Game Wave Festival is an expressive way to celebrate glorious game development heritage, culture and traditions, meet new and old faces, and have fun. It is professional, oriented to have serious business talks, and cozy, to make friends with almost all attendees. I am happy to welcome all of you to the 2nd Game Wave Festival!” — Ints Viksna, Chairman of Board at Latvian Technological center.
The festival is mainly B2B, however, it is designed to avoid the “stiffness” these types of events sometimes have. Game Wave Festival attempts to capture the fun and relaxed ambiance we’ve experienced in other global and regional game events. GWF is large enough to get an overview of the main tendencies in the Nordic and Baltic region, and small enough to make friends with all participants – The friendships you will make in GWF, will follow you all your life.
Main event and B2Match
  • 30.09. – 02.10. The Main Event: Conference, workshops, expo, pitching competitions, business meetings and game jam final presentation.
  • The conference and interactive events are divided into 5 tracks: General, Art (visual, audial, haptics), Unreal Engine, XR and Board Games.
  • The online matchmaking platform is available for all participants all 6 days, and the meetings can also be booked on-site. Registered members of the matchmaking will be able to participate both on-site and online.
  • GWF uses the B2Match meeting and event management platform that works both on web browsers and mobile devices. This platform also handles video calls and conference streaming, so all functionality needed by the participants is neatly in one place.
  • There will be a private Business area for business ticket holders in Tallink’s Fidel Bar with a nice view of the old town.
The first three days of the six-day-event are dedicated to the game jam
Awesome game jam runs from September 27th to 29th. The game jam’s theme and diversifiers of the jam will be decided by the jam sponsors. However, the game jam does not end on the 3rd day, instead, the final ceremony is on the 6th day of GWF. This is by design so that the teams can improve their games by attending workshops and even pitch them in and get feedback in our “Early stage games mentor pitch”.
Three unique game pitching opportunities:
  • 1 to 1 board games author and publisher pitch in a private, closed space, where publishers can take their time to test the game and converse with the authors.
  • Early stage mentor pitch for anyone not ready for any other pitches, but still willing to train, test their prototype and get feedback. Jammers are welcome.
  • Nordic Game Discovery Contest Baltic semi-finals where developers from Finland, Estonia, Latvia and Lithuania can showcase their games to publishers and industry experts and compete for a place in the finals.
Three special event parties, including Business Afterparty and Pool party
  • The Business Party (29.09.2022) will be available for organizers, speakers, partners and business ticket holders only.
  • The Pool party (30.09.2022) will be available for organizers, speakers, partners, business ticket holders only and pool party ticket holders. There will be access to the pool area, sauna, hot tubs and a quieter area by the bar.
  • The Afterparty (01.10.2022) will be available for almost everyone (except for student ticket holders). It will feature Marioke, a feast table and a quieter area for business conversations.
The 3 day expo for game companies,  art, technology & education
The expo will be of interest to anyone who has a professional or a hobby curiosity about topics related to game companies, art, technology and education. Learning from last year’s success and good feedback, GWF will place staff members to guard the hall, so that the expo participants are not tied down at their booths for 3 days.
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Baltics

Betsson Lithuania Extends Sponsorships with FK Žalgiris and Lithuanian Basketball Federation Until 2027

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Following its recent rebrand from Betsafe to Betsson, Betsson Lithuania has announced the extension of two long-standing sports partnerships – with FK Žalgiris, one of the country’s most iconic football clubs, and the Lithuanian Basketball Federation (LKF) – until the end of 2027.

These renewed agreements reinforce Betsson’s commitment to supporting sport in Lithuania and underline the Group’s continued focus on building strong local brands with international recognition.

Betsson Lithuania will remain the main sponsor of FK Žalgiris, a partnership that began in 2022 and coincided with the club’s historic qualification for the UEFA Conference League group stage – the first ever by a Lithuanian football team.

The renewed sponsorship sees the Betsson logo continue to feature prominently on the front of the club’s kit as the team enters a new era, having recently acquired its own home stadium in Vilnius.

“With such loyal partners as Betsson, we can grow and reach our goals,” said Vilma Venslovaitienė, Chairwoman of FK Žalgiris.

The partnership aims to enhance brand exposure within football audiences, further strengthening Betsson’s presence in this passionate sporting market.

Betsson Lithuania has also extended its long-term cooperation with the Lithuanian Basketball Federation, with whom it has partnered since 2016. The sponsorship supports both the federation and the national basketball team – one of the most recognisable sports brands in the region.

Aurimas Šilys, Managing Director of Betsson Lithuania, said: “Since 2016, Betsafe has been part of the international Betsson Group. In order to achieve greater synergy and increase international brand value, we are now unifying under the Betsson name. Collaborations with high-visibility partners such as the Lithuanian Basketball Federation are key to strengthening our global presence.”

Mindaugas Balčiūnas, President of the Lithuanian Basketball Federation, added: “We are pleased with the continued cooperation with Betsson – a long-term and extremely important partner who helps us grow and improve across the board. We appreciate their trust and believe that together we can achieve more victories – both on and off the court.”

The post Betsson Lithuania Extends Sponsorships with FK Žalgiris and Lithuanian Basketball Federation Until 2027 appeared first on European Gaming Industry News.

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Lithuania Implements New Restrictions on Gambling Advertising

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Lithuania has implemented new stricter restrictions on gambling advertising.

According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.

“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.

From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.

Only publications dedicated to the gambling business will be allowed to publish information about gambling.

Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.

Moreover, online betting ads must not be linked to betting websites.

From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.

However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.

The post Lithuania Implements New Restrictions on Gambling Advertising appeared first on European Gaming Industry News.

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Baltics

HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova

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In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.

She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.

 

Nordcurrent has grown into a Baltic powerhouse since its  founding in 2002. What were some of the pivotal moments that  shaped the studio’s identity and success—especially as a bootstrapped company?

One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.

 

You’ve scaled a 360-person team across multiple countries.  What have been the biggest challenges—and advantages—of  growing Nordcurrent without external funding?

The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.

 

Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?

We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.

 

You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?

The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.

 

In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?

We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.

 

From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?

Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.

 

You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?

River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.

 

How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?

We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.

It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.

 

You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?

We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.

 

And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?

Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.

The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.

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