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Rockstar Energy Drink Announces Multi-Year Partnership with Gaming and Entertainment Organization, NRG

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Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watched professional gaming organization in North America, with Rockstar Energy Drink, creating opportunities for the brand to build connections with players, creators, and fans who are the digital generation.

“Being a part of the gaming community has always been a priority for us, and our partnership with NRG could not come at a better time as we look for innovative ways to continue connecting with our consumers,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “We look forward to working closely with the team at NRG to develop new experiences for enthusiasts around the world.”

“We are thrilled to bring Rockstar Energy and NRG together,” said Andrew Bones, SVP Head of Partnerships. “As gaming culture continues to evolve, having Rockstar Energy as a partner will allow us to build new and unique experiences for our fans around the world.”

On June 16, NRG and Rockstar Energy will debut the SOUND SERIES. The annual music series will be performed live at the NRG Hot Pockets Castle in Los Angeles and broadcast to viewers on Twitch via NRG. SOUND SERIES is designed to facilitate a new culture clash between gaming and music where streamers within the NRG roster will collaborate with up-and-coming artists to personalize curated music experiences for the streamers’ fanbase.

Kicking off SOUND SERIES’ first installment,  NRG Fortnite star Clix has selected music artist MILES to co-host and perform live during the event. MILES is a Singer/Rapper hailing from St. Louis, Missouri, who has accumulated two million listeners and over fifteen million streams on Spotify with the help of songs such as “Mosh Pit,” “Desperados,” and “What in Tarnation.”

As the exclusive energy drink of NRG, Rockstar Energy will also co-create unique fan experiences for NRG communities, including Apex LegendsFortniteRocket LeagueValorant, and War Zone. The brand will also build excitement for the communities via access to tailored experiences, including the second season of Rockstar Energy Raidz live streams pairing NRG pros and creators to discover up-and-coming streamers on Twitch while engaging viewers in chat with special offers, including limited edition lifestyle apparel and accessories. Additionally, Rockstar Energy will be integrated into NRG’s Pro Team Jerseys for Rocket LeagueApex, and Valorant and create official warm-up gear for all NRG team members.

NRG is a professional gaming and entertainment company known for championship teams and innovative gaming lifestyle content. NRG is one of the most-watched organizations in the world on Twitch and YouTube and the most-watched organization across platforms in North America. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture over the last half-decade.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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LuckyStart Casino Adds New Payment Method

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LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.

The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.

Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.

LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.

LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.

This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.

The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.

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