

Canada
Rockstar Energy Drink Announces Multi-Year Partnership with Gaming and Entertainment Organization, NRG
Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watched professional gaming organization in North America, with Rockstar Energy Drink, creating opportunities for the brand to build connections with players, creators, and fans who are the digital generation.
“Being a part of the gaming community has always been a priority for us, and our partnership with NRG could not come at a better time as we look for innovative ways to continue connecting with our consumers,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “We look forward to working closely with the team at NRG to develop new experiences for enthusiasts around the world.”
“We are thrilled to bring Rockstar Energy and NRG together,” said Andrew Bones, SVP Head of Partnerships. “As gaming culture continues to evolve, having Rockstar Energy as a partner will allow us to build new and unique experiences for our fans around the world.”
On June 16, NRG and Rockstar Energy will debut the SOUND SERIES. The annual music series will be performed live at the NRG Hot Pockets Castle in Los Angeles and broadcast to viewers on Twitch via NRG. SOUND SERIES is designed to facilitate a new culture clash between gaming and music where streamers within the NRG roster will collaborate with up-and-coming artists to personalize curated music experiences for the streamers’ fanbase.
Kicking off SOUND SERIES’ first installment, NRG Fortnite star Clix has selected music artist MILES to co-host and perform live during the event. MILES is a Singer/Rapper hailing from St. Louis, Missouri, who has accumulated two million listeners and over fifteen million streams on Spotify with the help of songs such as “Mosh Pit,” “Desperados,” and “What in Tarnation.”
As the exclusive energy drink of NRG, Rockstar Energy will also co-create unique fan experiences for NRG communities, including Apex Legends, Fortnite, Rocket League, Valorant, and War Zone. The brand will also build excitement for the communities via access to tailored experiences, including the second season of Rockstar Energy Raidz
NRG is a professional gaming and entertainment company known for championship teams and innovative gaming lifestyle content. NRG is one of the most-watched organizations in the world on Twitch and YouTube and the most-watched organization across platforms in North America. Founded in 2016, NRG has embodied competitive esports excellence and the best of gaming culture over the last half-decade.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.
“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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