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Kwalee Recruits Industry Veteran As Its First Head of Casual Mobile Games

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Kwalee has found its Head of Casual Mobile Games in industry veteran and free-to-play gaming specialist Callum Godfrey.

Matching the award-winning publisher’s ambitions to significantly expand its focus on casual mobile game development and publishing, Godfrey brings experience of working on some of the world’s most profitable gaming franchises, including Farm Heroes Saga and Call of Duty. He will oversee all casual mobile game projects at Kwalee, including those that are internally and externally developed.

Beginning his glittering games industry career as a Producer at Codemasters, where he first worked alongside Kwalee CEO and Codemasters co-founder David Darling, Godfrey played a role in major titles such as Operation Flashpoint and the Colin McRae Rally racing game series.

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Since then, Godfrey has enjoyed stints at Activision, Electronic Arts, King, Wargaming – where he headed up the firm’s dedicated mobile games studio – and Bossa Studios. His work in the industry has touched upon almost every gaming platform and genre, from MMO to match-3 puzzle.

His arrival comes at a crucial time for Kwalee, following the publisher’s acquisition of the French studio Tictales and its portfolio of successful free-to-play narrative games on mobile.

“The welcome I have had since joining Kwalee has been one of the warmest and most positive of my career,” enthused Godfrey. “Everyone here is incredibly hungry to learn, lend a hand, push themselves beyond their comfort zones and to embrace change. Everything that’s said about the company culture at Kwalee, you can see lived by the team here day in and day out.”

As winner of Best Large Studio at the most recent TIGA Awards, Kwalee has placed tremendous emphasis on building a positive culture – one that is packed with creative spirit, bold risks thanks to its “fail fast” mentality, and providing its employees an opportunity to think outside the box and pitch their ideas via Creative Wednesdays. As Head of Casual Mobile Games, Godfrey will help to build on those foundations and introduce new ways for the entire company to shape the casual games output, both from an internal development and publishing standpoint.

Head of Mobile Publishing William Cox was excited to discuss what Godfrey’s arrival will offer Kwalee’s partnering developers: “With Callum on board, we can expand our publishing operations at Kwalee, support developers even further, and lean on his experience to publish an even greater variety of experiences for mobile gamers,” he said.

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In Callum, we have someone with a proven track record in driving casual gaming success. Any developer working on a casual mobile title could benefit from his perspective, and there’s no time like the present for developers to get in touch to discuss opportunities.”

Currently, Kwalee is actively seeking developers with a strong drive to publish deeply engaging mobile games for long-term commercial success.

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10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

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The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.
The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure: 
  • Age verification to limit real money play to users 18 and older

  • Proper identity verification (Know Your Customer or KYC) 

  • Location verification of customers 

  • AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA. 
“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”
In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.  
“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.      
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