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Football Manager and Wordle Amongst 2022’s Top 10 Fastest-Growing Mobile Games, Study Reveals

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A new study from Mozillion has revealed the mobile phone apps which are the fastest growing in 2022 so far, as well as those which have decreased in popularity most since 2021. Researchers from the mobile phone marketplace analysed data for more than 500 of the most popular apps currently on the market, to reveal which have shot up (or down) in popularity with mobile phone users. The study also revealed the mobile gaming apps which have increased and decreased in popularity most over the past six months. 

The top 20 fastest growing mobile games in 2022  

Delivery game Deliver It 3D was the mobile game which has shot up the charts most, increasing by 997 positions in the App Store over the past six months. Hugely popular mobile games including Angry Bird, Football Manager, Wordle and HeadsUp! also featured in the top ten fastest growing mobile games in 2022 so far.

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Rank Mobile Game Increase in App Store Chart Position (Oct ’21 – Apr ’22)
1 Deliver It 3D 997
2 Rovio Classics: Angry Bird 996
3 Football Manager 2022 Mobile 994
4 Fill The Fridge 991
5 Wordle 986
6 Heads Up! 983
7 Football Manager 2021 Mobile 983
8 Tall Man Run 973
9 Total War: MEDIEVAL II 971
10 Poppy Playtime Chapter 1 959
11 Arcadia – Arcade Watch Games 958
12 Super Goal – Soccer Sticman 955
13 Coffee Inc 2 953
14 Worms3 950
15 Labyrinth City 949
16 Convenience Stories 947
17 Fishdom 942
18 Coloring Match 940
19 Papa’s Cluckeria 939
20 Slay the Spire 938

The top 20 mobile games that have decreased in popularity most in 2022 

Once-popular games Traffic Cop 3D and Paper Fold were found to be amongst the apps that have seen the biggest decreases in popularity in 2022 so far, dropping between 996 and 999 spots on the App Store charts since 2021.  

Rank Mobile Game Decrease in App Store Chart Position (Oct ’21 – Apr ’22)
1 Traffic Cop 3D -999
2 Retro Bowl -998
3 Paper Fold -996
4 Moon Pioneer -994
5 Flex Run 3D -985
6 Candy Challenge 3D -983
7 Watersort Puzzle -978
8 Youtubers Life -977
9 MAD FUT 22 Draft & Pack -977
10 Shot Factor -976
11 Turn Left!! -975
12 Keyboard Art -972
13 Zen Match -966
14 Water Sort Puzzle -964
15 Stacky Dash -951
16 Call of Duty -950
17 Magic Tiles 3 -950
18 Stone Miner -946
19 The Cube -941
20 Survival Challenge 3D -939

The most consistent mobile games of 2022 

While some apps are only destined to spend a short time ruling the top positions of the App Store charts, others have remained consistent as we transitioned into the new year of 2022. Hugely popular mobile gaming app Minecraft remained in the top five of the charts over the six-month period, as did popular pizza game Papa’s Pizzeria.

Mobile Game Increase/Decrease in App Store Chart Position (Oct ’21 – Apr ’22) 
Minecraft  0 
Papa’s Pizzeria 0 

Founder at Mozillion, Len Leeson comments:    

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“Apps are a huge part of everyday life for mobile phone owners in 2022. From tracking fitness and nutrition, mobile gaming or social networking with friends and family, checking the weather – or even finding your life partner! Apps are becoming more technologically advanced and user-friendly every year, allowing our mobile phones to help us become more efficient and connected in our day-to-day lives.  

Our research has shown that while some apps are just fleeting trends, others are very clearly here to stay and remain firm favourites amongst mobile phone users, year after year. 

There’s an amazing choice of apps that are out there now, and alongside the fun ones, some are increasingly important and useful. With this in mind, we recommend you look for at least 128GB or even 256GB of storage when buying a new phone, so that the capacity keeps pace with the (many) apps you may want to download.” 

To view the full list of the apps growing and decreasing in popularity in 2022, visit: https://www.mozillion.com/resources/the-mozillion-app-trends-report-2022/

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Nolimit City revisits the brutal factory life in Outsourced: Slash Game

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Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

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Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

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CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

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Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

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Group stage

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

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Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

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The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

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