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European Gaming Congress 2024

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Bidstack onboard Highbrow Interactive with 4 exclusive new partnerships

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Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and augmented reality and has seen over 80 million installs across its library of games.

The first two new titles to be added to Bidstack’s portfolio are Euro Train Simulator alongside its successor Euro Train Simulator 2. Boasting over ten million and five million downloads respectively, both games have provided train aficionados with first-class gameplay faithful to real-life experiences, with Euro Train Simulator 2 being the first mobile train simulator to feature officially-licensed trains from Germany’s largest railway company Deutsche Bahn.

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Indian Train Simulator also joins the Bidstack portfolio. A game with stunning attention to detail, it has seen over ten million lifetime installs and has enabled access to a more diverse player base through translations. Indonesian Train Simulator is the final game to be added. With high-quality graphics and sophisticated AI trains contributing to a comprehensively authentic railroad environment, it is no wonder the game has garnered over ten million installs.

Through Bidstack, Highbrow Interactive will be able to take advantage of their in-game, in-menu and rewarded video products creating a new revenue stream whilst also contributing to the accuracy of its games without compromising on the player’s experience.

The addition of these four games to their portfolio will see Bidstack’s simulation vertical continue to grow, allowing them to provide brands with a greater selection of high-quality inventory for them to reach and engage diverse audiences.

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European Gaming Congress 2024 (Warsaw, Poland)

Of the partnership, CEO and Co Founder at Highbrow Interactive Jeno Manickam Durairaj said, “We’re excited to be taking this step forward with Bidstack in enhancing our players’ experience through the use of non-intrusive advertising. Bidstack’s revolutionary technology that makes advertising seamless and organic in open-world games perfectly fits our catalogue of simulation titles. We believe that this partnership will help our games grow closer to the thrill and reality of trains and railways whilst also diversifying our revenue streams. The Bidstack team has been consistently attentive making onboarding and integration simple and hassle-free.”

Bidstack’s VP of Gaming Antoine Jullemier added, “We’re delighted to be partnering exclusively with renowned game developer Highbrow Interactive. The addition of four of their high-quality games to our growing mobile vertical stands testament to the quality of our technology and gives our brand partners access to a rich global audience of gamers.

The highly detailed gaming environments provide optimal housing for seamless in-game ads, accurately simulating true train travel without detracting from the gaming experience. We look forward to a future of delivering first-class campaigns for our new partner.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.

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Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024

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Xsolla, a global video game commerce company, will showcase its cutting-edge solutions at Hall 4, Booth #04-C48, during the Tokyo Game Show 2024, which will take place from September 26-27, 2024, at the Makuhari Messe Convention Center in Tokyo, Japan. Xsolla’s booth will feature live demonstrations of its latest solutions aimed at helping game developers and publishers succeed in expanding to international markets.

During the event, Jin Jeong, Regional Vice President of Xsolla Japan, will deliver a keynote session focusing on the critical role of Xsolla’s Merchant of Record (MoR) solutions in transforming the way game companies handle cross-border transactions, taxes, and regulatory complexities. This session will offer developers and publishers a comprehensive look into how Xsollasimplifies global operations, allowing studios to focus on creating games while Xsolla handles the business side.

In addition to showcasing their MoR solutions, Xsolla will demonstrate how their payment systems and cross-play/cross-pay features enhance global reach for game developers of all sizes and across all platforms. Xsolla will also showcase how they help video game companies integrate with various payment methods worldwide, allowing developers to monetize their games across different regions easily.

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David Stelzer, President of Xsolla, emphasized the significance of this event for the company: “We’re thrilled to be part of the Tokyo Game Show and to present our latest solutions designed to empower game developers and publishers to expand globally. Our mission is to support the gaming industry with the tools they need to thrive in international markets, and we are eager to showcase how Xsolla can make global expansion easier and more effective.”

Attendees are invited to visit Xsolla’s booth to meet with the team of experts, who will be available to provide insights, answer questions, and discuss how their tailored solutions can help game developers and publishers grow their businesses. For those interested in more in-depth discussions, Xsolla also offers one-on-one meetings to explore specific solutions for global market expansion.

The post Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024 appeared first on European Gaming Industry News.

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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