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European Gaming Congress 2024

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Huawei to Showcase Opportunities for Developers at Leading Games Conference, Nordic Game

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Huawei, the world’s leading technology company, is returning to live events with its gaming team’s presence at Nordic Game, the expo and conference dedicated to the Nordic and Central Eastern Europe gaming industry.

The event, which takes place at the historic Slagthuset venue in Malmö, Sweden, from 17-20 May, will allow Huawei to demonstrate how the rapidly growing user base of its app store, AppGallery, delivers multiple benefits to game developers.

Huawei is inviting developers and gaming studios to meet with its team at the event. The focus of these meetings will be how AppGallery and Huawei’s growing gaming hub GameCenter can deliver a new opportunity to expand their user-base. Experts will be on hand to discuss the simple integration process and how promotions are set up to benefit both customers and developers.

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Gaming has become the fastest growing and one of the most successful categories on AppGallery, with some of the world’s leading content developers in the sector now reaching the platform’s 580 million global monthly active users (45 million in Europe, +7% YoY) with new and existing gaming apps.

At Nordic Game, Huawei, which is a Platinum Sponsor of the event, will be involved in several key activities:

· Dr. Jaime Gonzalo, VP Consumer Mobile Services at Huawei will be part of the conference roster, providing a presentation on effective ways to market games on AppGallery, featuring some real success cases of popular game companies.

· Huawei will also welcome on stage Outfit7, a global game developer behind the award- winning series of Talking Tom & Friends and its much anticipated RPG Mythic Legends, to outline their experiences of working with AppGallery since joining the platform.

· At its booth (10B) Huawei’s dedicated team will provide visiting developers with insight about growth opportunities, the benefits of the Huawei Ads scheme for gaming and details on how Huawei facilitates straightforward technical integration for developers.

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· Huawei is also the sponsor of the Best Nordic Game of the Year – Small Screen award category as part of the Nordic Game Awards (19 May at 18:00 CEST).

“We are very excited to be part of the Nordic Game community once again. We understand how developers, caught up in their passion for their art, can sometimes get a reality check when it proves difficult to acquire and retain gaming customers. We listened to them, and provided an easy, reasonably low effort solution which capitalises in a new untapped channel to reach a tens-of-million high value active user market,” commented Dr. Jaime Gonzalo, VP Consumer Mobile Services Europe at Huawei. “We have prepared this event with those game developers in mind and we therefore invite and welcome new and existing developer partners to talk to our experts and get a deeper understanding of how we can work together to grow their businesses.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.

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Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024

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Xsolla, a global video game commerce company, will showcase its cutting-edge solutions at Hall 4, Booth #04-C48, during the Tokyo Game Show 2024, which will take place from September 26-27, 2024, at the Makuhari Messe Convention Center in Tokyo, Japan. Xsolla’s booth will feature live demonstrations of its latest solutions aimed at helping game developers and publishers succeed in expanding to international markets.

During the event, Jin Jeong, Regional Vice President of Xsolla Japan, will deliver a keynote session focusing on the critical role of Xsolla’s Merchant of Record (MoR) solutions in transforming the way game companies handle cross-border transactions, taxes, and regulatory complexities. This session will offer developers and publishers a comprehensive look into how Xsollasimplifies global operations, allowing studios to focus on creating games while Xsolla handles the business side.

In addition to showcasing their MoR solutions, Xsolla will demonstrate how their payment systems and cross-play/cross-pay features enhance global reach for game developers of all sizes and across all platforms. Xsolla will also showcase how they help video game companies integrate with various payment methods worldwide, allowing developers to monetize their games across different regions easily.

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David Stelzer, President of Xsolla, emphasized the significance of this event for the company: “We’re thrilled to be part of the Tokyo Game Show and to present our latest solutions designed to empower game developers and publishers to expand globally. Our mission is to support the gaming industry with the tools they need to thrive in international markets, and we are eager to showcase how Xsolla can make global expansion easier and more effective.”

Attendees are invited to visit Xsolla’s booth to meet with the team of experts, who will be available to provide insights, answer questions, and discuss how their tailored solutions can help game developers and publishers grow their businesses. For those interested in more in-depth discussions, Xsolla also offers one-on-one meetings to explore specific solutions for global market expansion.

The post Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024 appeared first on European Gaming Industry News.

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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