

Central Europe
German mobile games market grows by 22 per cent
The huge variety of mobile games and their easy availability on smartphones and tablets have made them especially popular choices. Be it casual puzzle games, familiar PC and console games adapted for mobile use, or location-based games like “Pokémon Go” or “Jurassic World Live”, the popularity of games apps is undiminished. Sales revenue continues to increase, and the German mobile games market once again experienced strong growth in 2021, with a 22 per cent increase in sales revenue from games apps to about 2.8 billion euros. This growth is a continuation of the impressive trend in recent years, as sales revenue in 2020 had already risen by 23 per cent. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research companies data.ai and GfK.
In-app purchases continue to drive growth in the mobile games market, accounting for approximately 99 per cent of total sales revenue in this segment in 2021. Sales revenue from in-app purchases enjoyed yet another year of significant growth, increasing by 22 per cent from about 2.3 billion euros in 2020 to nearly 2.8 billion euros in 2021. This is primarily due to the tremendous popularity of free-to-play games that allow players to enhance their game experiences with in-app purchases. Players can buy additional content such as additional levels and new skins for their own avatars. Sales revenue generated by games offered for purchase, on the other hand, continues to decline, amounting to just 7 million euros in 2021. Subscription fees for apps like the Apple Arcade and Google Play Pass services generated 12 million euros in sales revenue, an increase of 200 per cent over the previous year.
The average age of mobile games players remained almost unchanged in 2021 at 38.3; the previous year the average player was 38.8 years old. In 2019, mobile games players were 37.4 years old on average. As in the previous year, there were roughly the same number of male and female players of mobile games. Even so, at 51 per cent there were slightly more women than men playing games on their smartphones or tablets in 2021.
According to Felix Falk, Managing Director of game: ‘The mobile games sector is getting bigger year after year. Games apps are an integral part of the daily lives of millions of people in Germany thanks in no small part to their tremendous variety and accessibility. Mobile games also make it easy to network with other players – anytime and anywhere. This includes location-based games, multiplayer games and even mobile esports. Playing mobile games has turned into a popular social gaming experience.’
Another year of strong growth for the German games market
Following a historic 2020 performance with 32 per cent growth, sales revenues in the German games market continued to rise significantly in 2021 with a total of approximately 9.8 billion euros in sales revenue generated by games, games hardware and fees for online gaming services – an increase of 17 per cent compared to the previous year. Sales revenue from computer and video games grew by 19 per cent to about 5.4 billion euros, due among other things to increases in in-game and in-app purchases. Sales revenue from games hardware has also grown, by 18 per cent overall to about 3.6 billion euros. Demand for games consoles and gaming PC accessories was particularly strong.
About the market data
The market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
Central Europe
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025

On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.
During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.
“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.
State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.
“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.
With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”
The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.
The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.
Central Europe
Gaming in Germany Conference returns to Berlin November 11, 2025

Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.
The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.
Confirmed speakers
Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:
- Dr. Jörg Hofmann, Senior Partner, Melchers Law
- Senior GGL representative
- Mathias Dahms, President, DSWV
- Dr. Dirk Quermann, President, DOCV
- Christian Heins, Director iGaming, Tipico
- Josh Hodgson, COO, H2 Gambling Capital
Don’t miss it. Save the date!
Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”
Call for speakers
If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].
Your voice matters, and we can’t wait to hear from you!
The post Gaming in Germany Conference returns to Berlin November 11, 2025 appeared first on European Gaming Industry News.
Central Europe
Turnover of Legal Gambling Market in Hungary Increases

The Regulated Activities Supervisory Authority (SZTFH) has announced that the turnover of the legal gambling market in Hungary has increased.
The SZTFH and its predecessor have been blocking illegal gambling websites since 2014, preventing them from being accessible to Hungarian players. Thanks to the more than two thousand blockings ordered so far in 2024 and 2025, the traffic and turnover of the legal market is sharply increasing compared to the total market, which can be considered a significant improvement compared to the illegal market presence in previous years.
One of the main goals of the SZTFH is to take action against websites offering illegal online gambling that are not licensed in Hungary and the prohibited advertising sites that promote them, and to whitewash the Hungarian online gambling market. In the past two years, several legislative changes have come into force that have resulted in the acceleration and extension of the blocking procedure to advertising and contributing sites, and have created the opportunity to track and immediately block illegal sites that are constantly jumping to new domain names every day in order to evade the authority’s measures. Thanks to the change in the legal environment and the intensive action of the Authority, the number of visits to illegal gambling sites has now decreased significantly.
In the case of services offered by organisers who are not licensed to organise gambling in Hungary, the Authority has no possibility to oblige the gambling organiser to comply with the guarantee rules protecting the interests of the players, and the claim for the payment of the prize cannot be enforced before a Hungarian court. Gambling organisers who are not licensed by the Authority also violate the interests of the Hungarian State in the economic activity of organising and operating gambling. In addition to the above, by not joining the player protection register kept by the Authority, which prevents players who have been excluded from gambling voluntarily or by a court from participating in gambling, they also constitute an obstacle to the effective enforcement of goals related to player protection.
The SZTFH is committed to the elimination of illegal gambling and the whitening and increasing the competitiveness of the Hungarian gambling market in order to protect the interests of Hungarian players, and therefore will continue its intensive blocking activities with great effort and the use of innovative solutions in the future. Players can find out about the gambling organizers licensed in Hungary and the illegal sites blocked by the Authority on the Authority’s website.
The post Turnover of Legal Gambling Market in Hungary Increases appeared first on European Gaming Industry News.
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