

gaming
Application phase for the Games Lift Incubator 2022 starts
Developers and games start-ups from Hamburg can apply for the extensive funding and support program Games Lift Incubator until June 14, 11:59 pm CEST. As part of the program run by the location initiative Gamecity Hamburg, five teams get financial support of 15,000 euros, three months of coaching and mentoring, slots in a co-working space as well as access to the Games Lift Network composed of numerous mentors from the international games industry. Upon completing the program, the teams will get continued support for twelve months with additional coaching and the help of a PR agency specializing in video games. A quick overview of the program and its benefits in only 30 seconds is available in this trailer video: https://youtu.be/VA5RxX_nq2A
Gamecity Hamburg has been organizing the Games Lift Incubator once a year since 2020 to support solo devs, developers, founders and start-ups in Hamburg with the development of digital games with high market potential.
„The development of digital games is a Herculean task – especially for young teams who have just begun working on their projects. With the Games Lift Incubator, we create the ideal environment to support the teams at each step of their way and help them to manage challenges as well as to reach milestones in the best way possible. The closely-knit network of developers and companies in Hamburg allows us to offer the teams a unique combination of expertise, coaching and public funding”, explains Amanda Förtsch, project manager at Gamecity Hamburg and member of the Games Lift Incubator 2022 Awarding Committee.
The timeline for the Games Lift Incubator 2022
Applicants and teams from Hamburg as well as devs and teams who aim to relocate to Hamburg can apply for the Games Lift Incubator 2022 until June 14. The Awarding Committee invites the most promising teams to pitch their projects online and five teams are subsequently accepted in the Incubator. The incubator program begins September 12 and runs until the beginning of December. Following the graduation event for the five teams on December 8, Gamecity Hamburg continues to support the graduates for another year of individual coaching with professional advisors and the help of a PR agency specialized in video games.
Further information about the Games Lift Incubator is available on the official website: https://www.gamecity-hamburg.de/incubator/. Applications can be submitted online until June 14, 11:59 pm CEST.
“Games Lift Insights” information event on May 24
To give an impression of what awaits participating teams in the workshop program of the Games Lift Incubator, Gamecity Hamburg will host the online workshop “Games Lift Insights” on May 24, 2022, 4:30 pm CEST. Cassia Curran, business development and strategic advisor specialized in games and Games Lift mentor, will share her knowledge on market analysis for indie games. Also, the Gamecity Hamburg team will join in to answer participants’ question about the Games Lift program and application process. More information and registration for the event: https://games-lift-insights-2022-market-analysis.eventbrite.de
The Awarding Committee
The Awarding Committee, composed of experts from the local games industry as well as representatives of Gamecity Hamburg and Hamburg’s Ministry of Culture and Media, decides which applications are accepted into the Games Lift Incubator 2022:
Mareike Ottrand is professor of Interactive Illustration and Games at the HAW Hamburg University of Applied Sciences as well as co-founder and art director at Studio Fizbin. The German development studio is known for titles like “The Inner World” and was awarded the title of “Best Studio” at the German Video Game Awards last year.
Ole Schaper is CEO and CTO of the mobile games studio Sviper, known for the game “Super Spell Heroes”, which was able to raise a seven-figure sum from international investors. He brings his experience from both developer and management positions at development studios as well as founder and CEO of his own companies to the table.
Wolf Lang is co-founder of the Hamburg-based indie studio THREAKS and CEO of the event agency Super Crowd Entertainment, which specializes in the games industry. Super Crowd Entertainment was awarded a special prize by the jury of the German Computer Game Award for its virtual exhibition concept called “Indie Arena Booth Online”, which allows indie developers to be digitally present at gamescom, the largest European video game exhibition.
Jens Unrau is Head of the Department of Media and Digital Economy at the Ministry of Culture and Media of the Free and Hanseatic City of Hamburg and has been supporting the development of the local media and digital economy for over 20 years. He has been a point of contact for the games industry in Hamburg since 2003 and brings his experience as the initiator of the first Hamburg prototype funding program as well as member of the Awarding Committee of the new Gamecity Hamburg prototype funding to the table.
Amanda Förtsch is project manager at Gamecity Hamburg and responsible for the concept and execution of networking events and funding programs like the Games Lift Incubator. She previously handled numerous clients and projects at Super Crowd Entertainment and was involved in the development of the Gamecity Online Hub as well as the organization of the community convention MAG! and the Hamburg Games Conference.
The mentors
A variety of professional mentors are available to the participating teams as part of the Games Lift Incubator. This year’s mentors include Heather Chandler, consultant in the games industry and former Senior Producer for Fortnite, as well as Jörg Luibl, experienced games journalist, amongst others. Additional supporters of this year’s Incubator program will be revealed soon.
gaming
Investment Opportunities in the Multi-billion-dollar Gaming Sector

The Gaming industry is growing day by day. It has already become a global entertainment giant. From sweeping open-world quests to quick, addictive mobile games, the industry has expanded into a multi-billion-dollar giant.
The global gaming industry was valued at over £135 billion ($184 billion) in 2023 and is projected to reach £184 billion ($250 billion) in 2030. It is driven by cloud gaming, which eliminates the need for costly consoles, high-speed internet, and immersive technologies like VR and AR. Revenues from VR gaming alone in 2023 exceeded £1.9 billion ($2.6 billion), and the AR gaming business is set to grow at a pace of over 30% annually.
The transition from physical to digital is virtually complete: in large markets, over 90% of games sold today are digital, with downloads, live services, and subscriptions replacing cartridges and discs.
Alternative Ways to Invest in Gaming
The gaming industry is not merely a business of copying the most recent blockbusting release; it’s a rich, diverse ecosystem with several streams of revenue, from historic game publishing to aggressive esports and the burgeoning betting and online gambling sector. Today’s investors are able to access entertainment-oriented and wagering-led segments, each with their distinct risk and reward profiles.
Video Game Development & Publishing
Envision house brands behind the mega-franchises of Call of Duty, FIFA or The Legend of Zelda. These brands have enormous fan bases and generate revenue that stretches far past the initial buy, with in-game purchases, downloadable packs and subscription content keeping gamers engaged and expenditures year-round.
Esports
Esports have now evolved from casual living-room games to multi-million-dollar tournaments streamed live in front of a global audience. Internet gambling on esports competitions is also becoming a niche but growing market, offering a new source of revenue for both organisers and financiers.
Online Betting & Casinos
This segment is focused on convenience, accessibility and growing demand for real-money play. Online gaming sites and casinos are taking advantage of more lenient rules in key markets, so that they now represent a more mainstream and profitable part of the gaming economy.
Spotlight on Online Gambling
Online casinos are no longer merely whirring slot machines; they’re pushing boundaries. Some of the top 20 online casinos have gone beyond traditional slots and table games, incorporating esports betting, skill-based game challenges and interactive live dealer games.
Why does that matter to investors? Easy. It signals flexibility. These platforms are captivating players where they are: at their phones, on streaming websites, and in hybrid entertainment spaces that blur the line between socialising and gaming. This flexibility is what can keep revenue streams consistent even when trends shift.
Why Investors are Paying Attention
The gaming market has something that a lot of others envy: loyal consumers who are spenders on a regular basis. It’s £3 ($5) on a character skin or £36 ($50) on a new game, but the spend is cumulative, and it doesn’t evaporate during poor economies.
And gaming pervades everywhere. A hit title in Japan can find fans in Brazil in days. And for companies, that global reach means multiple streams of revenue and endless room to grow.
Risks in Investment
There is no investment without risk. Regulations change overnight, especially in online gaming. Game developers also come and go with their biggest hit; one flop can jerk their stock price. And in this competitive environment, being new is a never-ending struggle.
Gaming Investment Strategies
Diversify among multiple corners of the sector. That way, you’re not betting everything on one game or one trend. Gaming-focused ETFs deserve a look as well if you enjoy a pre-packaged solution that spreads the risk.
The post Investment Opportunities in the Multi-billion-dollar Gaming Sector appeared first on European Gaming Industry News.
gaming
German Games Market Grows in the First Half of 2025

The German games market has returned to growth: following a year in which revenue from games, games hardware and online gaming services declined for the first time after many years of growth, the first six months of 2025 have once again seen an increase in sales revenue. 4.6 billion euros in revenue was generated, which equates to an increase of 4% compared to the same period in the previous year.
This was announced by game – The German Games Industry Association at a press conference in advance of the opening of gamescom next week. The sources of this data are the market research firm YouGov and data.ai (a Sensor Tower company). Games hardware enjoyed the biggest increase during the first half of 2025. Propelled among other things by the launch of the Nintendo Switch 2, revenues in this area grew by 17%. The online gaming services market segment also increased, by 4%. Games, on the other hand, experienced a small decline of 2%, to 2.7 billion euros.
“The German games market’s growth in the first six months of 2025 sends a powerful signal for the start of gamescom. This year’s event has also set a new record for the number of exhibitors. Combined with the increase in exhibition space and the many top companies expected to attend this year’s event, gamescom is set to drive even more growth in the German and international games market. This year’s theme – ‘Games – perfect entertainment’ – is fully in keeping with this boost, as 44 million Germans view games as the entertainment of our age. And not just for themselves: the vast majority of video game players believe that games are particularly good for bringing people of all ages together. It is yet another way that gamescom will be the perfect place to be,” said Felix Falk, Managing Director of game – The German Games Industry Association, which is a co-organiser of gamescom.
The theme of gamescom 2025 – “Games – perfect entertainment” – reflects the reality in Germany, as was underscored by the findings of a representative survey conducted by the market research company YouGov: some two thirds of Germans consider video games to be the entertainment of our age. This equates to around 44 million people. It is a finding that is also supported by the experiences of the people playing video games. Nearly all of them say that they enjoy playing games (94%), find them entertaining (93%), and see them as a good way to relax (91%). In fact, 86% of video game players say that games put them in a good mood, and 8 in 10 players spend less time thinking about crises or worries thanks to games.
The average age of video game players in Germany is now nearly 40 – and it is continuing to rise. This is because the largest increases in the number of players are in the older age groups. Games have long since established themselves as a medium for all generations. The video game players think so, too: 85% of them say that games offer something for every age group, while 88% enjoy playing with other family members. 79% of players in Germany believe that games can help to bring younger and older people together, and three quarters of players think that playing games together as a family can help people to gain a better understanding of digital media.
The post German Games Market Grows in the First Half of 2025 appeared first on European Gaming Industry News.
Anton Umnov
Avalanche and Helika Launch New Gaming Accelerator – Applications Now Open

The Avalanche Foundation and Helika, a leading provider of technical and creative solutions for the video games industry, have officially launched their joint video game accelerator program and opened applications for the first cohort.
The newly announced strategic partnership is designed to engage both Web3-native studios and traditional game developers exploring blockchain integration. The accelerator aims to identify and support the next generation of studios building at the frontier of blockchain-based gaming.
The program is focused on product interaction and is designed to discover, support, and fast-track promising studios and projects building on the Avalanche blockchain. It will provide selected projects with unparalleled access to resources, mentorship from industry leaders, technical support, activations, and funding opportunities for qualifying or top-performing teams.
The accelerator is open to seasoned teams building high-quality, engaging experiences across platforms, from mobile to desktop and everything in between. Projects with prior traction or cross-platform aspirations are especially encouraged to apply.
The program will run for 3 months, with virtual onboarding and IRL showcases planned across major gaming and blockchain events.
What selected teams get:
Funding & Resources: $25,000 in initial support and up to $125,000 in additional funding for qualifying or top-performing teams.
Expert Guidance: Mentorship from game veterans, blockchain experts, and industry leaders through group sessions and 1:1 consultations.
Analytics Support: Comprehensive analytics solutions to track performance, improve retention, and optimize monetization strategies.
Blockchain Integration: Dedicated assistance for integrating with the Avalanche blockchain and optimizing technical performance.
Community & Growth: Activations with partner communities and platforms and support in player acquisition, community building, go-to-market strategies.
Helika Advisory Access: Access to specialized experts from Helika’s network for tailored support.
Ecosystem Access: Direct connection to a vibrant network of developers, investors, publishers, and Web3 enthusiasts.
Showcase Opportunities: A final Demo Day event to present games to investors, publishers, and ecosystem partners.
“We are excited to partner with the Avalanche Foundation to create a world-class accelerator for Web3 gaming. Avalanche’s robust and scalable infrastructure makes it an ideal environment for innovative game development. Studios need tools that work, data that matter, and real support from people who understand what it means to build in this space — this accelerator provides all of that, plus a direct line into a powerful Web3 ecosystem,” said Anton Umnov, Founder and CEO of Helika.
“Avalanche is focused on the long game. There’s no shortage of flashy ideas. What’s missing is the support that helps studios turn those ideas into real, playable, scalable games. Avalanche has long been the go-to chain for speed and innovation, and now we’re channeling that energy into the future of gaming, supporting teams who understand the nuance of player experience, community building, and long-term value creation,” said Parker Heath, Ava Labs Gaming Partnerships Lead.
Avalanche plays host to a vibrant lineup of video games, including Off The Grid and Maple Story Universe, all pushing the boundaries of what’s possible in blockchain-powered play. Thanks to its customizable Avalanche L1s, lightning-fast transaction speeds and low fees, developers can tailor unique environments for their games without compromising on user experience.
Helika has become a cornerstone for modern game studios, equipping developers with real-time insights into player behavior, on-chain economies, and engagement metrics. From Proof of Play and Parallel to Nexon, Ubisoft, and Com2Us, Helika’s platform is shaping how developers build, balance, and scale their games in real-time. This accelerator takes that impact further by embedding support into the earliest stages of development when it matters most.
The post Avalanche and Helika Launch New Gaming Accelerator – Applications Now Open appeared first on Gaming and Gambling Industry in the Americas.
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