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FACEIT partners with crypto fintech platform Cake DeFi in multi million dollar deal that will allow players to earn cryptocurrency

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FACEIT, the world’s leading platform for competitive online gaming, has today announced a multi-million dollar partnership with Cake DeFi, one of the world’s fastest growing crypto fintech platforms, which allows users to earn cash flow from their crypto. Facilitated by Pivot Agency, the collaboration will provide Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke and multifaceted gaming experiences which will offer the community a chance to win crypto. This year Cake DeFi will be offering players more than half a million dollars in prizes, paid in crypto.

Research suggests that 55% of the Millennials gamers own crypto as compared to just 5% of all Millennials1, illustrating the natural connection between the gaming and crypto industry.

The partnership with FACEIT marks Cake DeFi’s first move into the gaming and esports space. The agreement will offer the company access to FACEIT’s 25 million user base, the largest network of competitive gamers, and will offer players a unique opportunity to earn actual crypto prizes while playing. Furthermore, through Cake DeFi’s platform and access to decentralised finance applications, they can compound their winnings and earn returns on their crypto.

Michele Attisani, Co-Founder & CBO of FACEIT said:  The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward thinking and educated when it comes to crypto, so the partnership we chose had to bring tangible and substantial value to be of interest. The collaboration with Cake DeFi is much more than brand integration, and offers our community clear experiential and financial benefits which go beyond what any partnerships of this type has delivered before.

FACEIT users are core gamers who spend an average of 2.5hrs a day on the platform. A recent survey of FACEIT users found that many were already interested in, and investing in crypto, showing a natural synergy between both brands and industries:

  • They are innovative thinkers with 66% agreeing that cryptocurrencies are the future of online transactions
  • 80% have heard of Crypto
  • 36% invest in Crypto
  • 46% very Likely or Likely to use Crypto in next 12 months – 4x more likely than the general population to use Cryptocurrency for online purchases

The partnership will incorporate Cake DeFi Missions, involving in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also include Cake DeFi Weekly Tournaments which will run throughout the year and will be open to FACEIT players around the world. Players will be able to earn even greater rewards on the crypto they win when they sign up to Cake DeFi. All crypto prizes are redeemable through their Cake DeFi account, allowing FACEIT to expand its current play-to-earn offering.

Speaking about the partnership, Dr. Julian Hosp, CEO and Co-Founder of Cake DeFi said, “Gamers have a natural affinity with crypto and they can now join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they game, and further earn returns on their crypto through our platform. In 2021, we paid out US$230 million in rewards to our customers. So it’s a win-win-win for FACEIT gamers.”

Cake DeFi is the leading crypto fintech platform that provides users access to DeFi (decentralised finance) services and applications such as liquidity mining, staking and lending, which generates regular returns for users. They currently manage over $1 billion in customer assets and offer users one of the highest returns on crypto in the market, as a one stop platform that is easy-to-use, secure and transparent. Last year they paid out $230 million in rewards to customers and this year they are looking to increase this to 74% more, or $400 million, in rewards.

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British Rapper Dizzee Rascal Becomes Brand Ambassador of Playbet.io

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British rapper Dizzee Rascal has become the new brand ambassador of Playbet.io.

This exciting brand partnership will see Dizzee Rascal connect with Playbet’s growing audience and bring his infectious personality to the forefront through exclusive Playbet-branded content and a number of live streams.

With a career spanning over two decades, multiple chart-topping hits, and a reputation for electrifying live performances, Dizzee Rascal continues to push boundaries and influence global music and popular culture, cementing his status as a true icon in the industry.

The partnership between Dizzee Rascal and Playbet.io is a powerful alignment of bold innovation and cultural relevance. As a trailblazer in the UK grime scene, Dizzee Rascal has consistently pushed creative boundaries, much like Playbet.io is doing in the world of crypto gaming with its cutting-edge platform and disruptive approach to online entertainment. Both are known for challenging the status quo, connecting with a global, digital-savvy audience and staying ahead of the curve. This brand ambassadorship will unite two forces that embody energy, authenticity and the future of their respective industries.

“I’m excited to partner up with Playbet and be a part of this groundbreaking experience. I love to be a part of anything innovative and Playbet are doing big things globally, as am I. Let the games begin!” Dizzee Rascal said.

“We’re thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal. A true icon of success, Dizzee has captivated millions of fans worldwide, and we’re proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we’re confident it’s going to be a hit,” Miguel Almeida, Chief Marketing Officer of Playbet.io, said.

The post British Rapper Dizzee Rascal Becomes Brand Ambassador of Playbet.io appeared first on European Gaming Industry News.

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CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers

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More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans

CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.

To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.

Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:

  • Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
  • Funky Games  Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
  • ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
  • Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
  • FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
  • Apollo Play – Bringing niche appeal with cosmic and retro slots.
  • 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.

 

“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”

From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.

Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!

NEW SLOTS BONUSES
Bonuses Valid May 8-18

45% MATCH BONUS
* On deposits $30-150
* Wagering Req:  47x
* Redeem Count 8x
* No Max Cashout
* Available on Games by 7 new providers
* Bonus Code: NEWSLOT

77% MATCH BONUS
* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
* Wagering Req:  39x
* Redeem Count 3x/day
* No Max Cashout
* Available on Games by Slotland Entertainment
* Bonus Code: MORESLOT

The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.

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Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration

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Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.

The game’s mesmerizing design features vibrant glowing purple and blue backgrounds, swirling nebula-like clouds, and geometric crystal shapes, immersing players in a world of luxurious, cosmic beauty.

“As a bonus for the launch, Slotland, CryptoSlots and CryptoWins are offering up to 88% Match Bonuses on deposits until April 4th, 2025. Players can also take advantage of a $15 FREE CHIP and other promotions to make their gaming experience even more rewarding!” says Michael Hilary, Slotland Manager.

To celebrate the release of 8 Crystals, Slotland.eu is making waves with its expanded cryptocurrency options. Players can now use Ether (ETH)USD Coin (USDC), and Tether (USDT) to deposit and withdraw funds, making crypto transactions faster, more secure, and incredibly flexible.

  • Ether (ETH): As the second-largest cryptocurrency after Bitcoin, Ethereum provides popularity and availability across the crypto world, though transactions can be slower and more expensive.
  • USD Coin (USDC): This stablecoin is pegged 1:1 to the US dollar, offering low-cost, fast, and predictable transactions, ensuring a smooth experience for players without the worry of price fluctuations.
  • Tether (USDT): With higher liquidity, Tether is widely accepted, making it easy for players to convert or cash out across multiple exchanges.

8 Crystals is sure to be a must-play for any casino enthusiast, so don’t miss out on these incredible bonuses.

The post Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration appeared first on European Gaming Industry News.

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