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Africa Gaming Market Forecasts Report, 2022-2027: Kucheza, Kagiso Interactive, Nyamakop, Celestial Games and Kuluya Have a Strong Market Share

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The “Africa Gaming Market – Growth, Trends, COVID-19 Impact and Forecasts (2022-2027)” report has been added to ResearchAndMarkets’ offering.

The gaming industry is expected to register a CAGR of 12% during the forecast period (2021-2026). The Covid-19 pandemic had a positive effect on the African Gaming Market. The pandemic lead to mandated stay-at-home orders, which resulted in the customers spending more time and money on various games and gaming consoles, which led to the growth of the commercial segment of the gaming market.

Key Highlights

  • The most recent trend is the growing availability and popularity of multi-functional gaming consoles, which are emerging in the market and helping in growing the market of video games in the region.
  • The African region is one of the regions in the world where the youth population is increasing. By 2050, Africa’s young people, i.e., those aged between 0 and 24 years, will witness an increase of around 50%. Africa is expected to have the most significant number of young people. Africa’s youth is critical to the continent’s future when it comes to gaming.
  • Moreover, African studios are making new inroads with the launch of original, locally produced content on Netflix. Several local content productions have also been nominated for several global awards, including the Oscars.
  • The video games market in South Africa has witnessed strong growth in the past few years. It is expected that there will be more than 11 million gamers in South Africa. Gamers in the country are moving to social gaming, the free-to-play revenue model with downstream in-game purchases. It has become increasingly popular in the country.
  • Owing to such factors, the market is expected to witness growth over the forecast period. Countries like Kenya, Nigeria and Uganda are the other top game developers in the African region. The gaming industry is also bringing millions of dollars to countries per year. This is for all categories of video games: mobile, PC, Xbox and PS.

Key Market Trends

Smartphone Segment is Expected to Have Major Market Share

  • The proliferation of mobile technology and its associated use cases have unleashed technological evolution in the region. Further, the development of communication technology with leapfrogged traditional advances such as telephones has led to smartphones’ direct adoption.
  • These instances have allowed the region to skip the cumbersome and time-consuming process involved in the traditional practices and gave access to newer technologies such as satellite that allowed for quicker installations and reduced costs.
  • For instance, according to a report from GSMA published in 2019, an association of mobile network operators worldwide, there are over 747 million active mobile users in sub-Saharan Africa, thereby representing 75% of the population.
  • Thereby, with the company marking its entrance into the smartphone market as the first smartphone manufacturer in Africa, it has boosted the region’s ambitions to become a regional technology hub and is expected to the smartphone gaming market.
  • A comparative study conducted by the National Center biotechnology information on mobile gaming worldwide stated that smartphone gaming accounts for 24% in Africa.

Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions will Impact the Growth of the Market

  • Most African countries have gaming commissions and laws that regulate gambling. South Africa has clear gaming laws and regulations. It was the first country to create gambling regulations on the continent. Also, online casinos are popular in the country.
  • In South Africa, several legislative attempts to further restrict online gambling and payment transactions of unlicensed operators have been postponed in recent years. However, some legislators and regulators at the provincial level have called for a less restrictive regime.
  • A new advocacy organisation designed to collaborate, coordinate, partner, build and sustain the growth of esports on the continent has been formed. ESFA, or The Esports Federation of Africa, is established by a community of both private esports entities and national federations.
  • WESCO affiliates it. With the launch of the ESFA, African gamers now have a voice, an advocate, an organisation with grassroots developments of players at its core. These will provide better opportunities and therefore strengthen the local market in the region.

Competitive Landscape

The gaming market is highly fragmented as the demand for online games and increasing penetration of mobile applications across the region will help attract new players to this market over the next few years. Some of the key developments in the market are Kucheza, Kagiso Interactive, Nyamakop, Celestial Games, Kuluya.

  • February 2021- Designed to be accessible to all, Kucheza Gaming is on a mission to help the younger generation prepare for the future of work. They announced the School Esports (video game) League Season 2. Kids and teens come together to play Fortnite, Minecraft and F1 online every Friday for seven weeks. This is done in partnership with Mettlestate.
  • March 2021 – Kuku-Ya-Ku is most famous for Monster Hunter World. They are also trying to target the six quests. They have launched the game “Iceborne”, which is proved as a successful launch.
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Africa

Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games

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The Gaming Board of Tanzania (GBT) has warned parents about the risks posed by betting on PlayStation games, urging families to take action.

Last week, Daniel Olesumayan, Acting Director General of GBT, addressed the issue during a meeting with media editors organised by the Treasury Registrar’s Office.

The gathering aimed to increase awareness about gambling activities and clarify the GBT’s regulatory responsibilities. Olesumayan stressed the importance of keeping children away from gambling, highlighting that it is primarily the parents’ duty to supervise their children’s gadget usage.

“As parents, we must protect our children. It is important to track how they use gadgets intended to stimulate their minds. PlayStation games turned into gambling must only operate in board-approved locations,” he said.

The growth of Tanzania’s gambling industry is evident, with the GBT registering 62 companies and issuing a remarkable 8549 licenses in the 2024/25 financial year.

This number includes licenses for various activities, such as the National Lottery and sports betting, with some companies holding multiple licenses to operate different types of gambling across various locations.

“The sector’s tax revenue surged by 97 percent, from Sh131.9 billion in 2020/21 to Sh260 billion in 2024/25,” Mr Olesumayan said.

He also noted that the ability to place bets as low as Sh1000 has contributed to the impressive growth.

Even with recent advancements, the GBT still faces significant challenges, particularly with illegal slot machines that operate without registration. These machines often attract children, posing risks not only to minors but also to the integrity of the gambling sector.

To tackle these issues, GBT is looking to the future with plans to utilise technology for better management of the industry and also enhance the skills of staff for more effective oversight. The regulator has also established more zonal offices and recently banned foreigners from operating slot machines.

Additionally, the board is set to launch a nationwide responsible gaming campaign aimed at educating young people about the dangers of problem gambling and promoting safer gaming habits.

The post Tanzania Gaming Board Warns Families About Risks Posed by Betting on PlayStation Games appeared first on European Gaming Industry News.

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Africa

Ghana Gaming Commission Introduces Mandatory Biometric Verification

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The Ghana Gaming Commission has introduced a significant change to the gambling industry by mandating biometric identification for every bet placed within the country. This new rule applies to all forms of gambling including online and physical sportsbooks, casinos and promotional games. Alongside recent tax reforms, this measure represents a strong move toward modernising and securing the gambling landscape in Ghana.

Gambling operators are now required to integrate their platforms with the National Identification Authority’s (NIA) database. Every player must verify their identity using fingerprint or facial recognition technology both at the point of placing bets and when claiming winnings. The only acceptable form of identification will be the Ghana Card, issued by the NIA.

According to Emmanuel Siki Quainoo, the acting commissioner of the Gaming Commission, this initiative aims to protect the industry from criminal misuse and enforce stricter responsible gambling measures. It is designed to slow down betting activities, allowing players to make more thoughtful decisions regarding their gambling behaviour.

Operators have a strict timeline of just one month to fully implement and test these biometric verification systems. Non-compliance could result in suspension of licenses or refusal of renewals, as the Commission has pledged to enforce these regulations rigorously without exceptions.

The primary goals behind these updated regulations are to prevent fraud and stop underage gambling. Additionally, these measures aim to increase transparency in the gambling industry, which has been scrutinised over possible money laundering and unmonitored cash flows. By associating all gambling transactions with verified biometric data, authorities can more effectively monitor and identify irregular activities.

The mandatory biometric checks also enhance responsible gambling protections. Regulatory bodies can monitor dangerous betting behaviors, impose limits on spending, and provide exclusion options for self-excluded players. This policy is part of a larger national digital initiative that uses identity-based verification across multiple regulated sectors.

The post Ghana Gaming Commission Introduces Mandatory Biometric Verification appeared first on European Gaming Industry News.

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QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa

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Leading distributor for emerging markets announces the fulfilment of its new dedicated role for East Africa, based in Kenya

QTech Games, the leading game aggregator for all emerging markets, has recruited Agatha Wanjugu for the new role of Sales Manager for East Africa, as it continues its concerted push into the African market.

Based in Kenya, Agatha joins QTech Games after successful stints at iGaming Afrika, where she served with distinction as Business Development Manager – and, more recently, Pragmatic Play where she spent several years as Account Manager for Africa. In this previous position, she routinely proved herself in both account management and business development capacities, building and maintaining enduring client relationships, collaborating with sales forces and technical departments to optimise the overall customer experience.

This experience has seen Agatha establish a reputation as a natural leader with a communicative and consultative approach. Her igaming insights and recommendations for the region have helped deliver on revenue targets and inform strategic guidance, advancing the sales cycle and populating its pipeline with new leads.

Now Agatha brings those transferable skills to bear at the sector’s leading aggregator for developing markets, where she will be responsible for managing and growing QTech’s existing partners in East Africa.

QTech Games CEO, Philip Doftvik, said: “We’re thrilled that Agatha is already underway in her new role at QTech Games, as we train our sights and broaden our scope across East Africa. She is a precocious and natural sales lead and account manager, with the ability to develop client growth or retention strategies.

“She’ll be a true asset to both QTech Games and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth ambitions here in the coming years. Ultimately, we want to dominate and build a stellar and agile brand in the region.”

Agatha Wanjugu added: “I’m excited to be starting at QTech Games, and really feel they have given me the support to put my shoulder to the wheel for expansion in this bubbling and evolving marketplace.

“I’ll be responsible for managing QTech’s existing East African partners, alongside stewarding our expansion into neighbouring local territories. I’ve always based my business relationships on the ability to add value. Working with QTech, I’ve not only found a string of products that complement the different igaming verticals but also a strong, experienced team who are client-focused and always eager to make it work for the client.”

The post QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa appeared first on European Gaming Industry News.

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