Africa
Africa Gaming Market Forecasts Report, 2022-2027: Kucheza, Kagiso Interactive, Nyamakop, Celestial Games and Kuluya Have a Strong Market Share
The “Africa Gaming Market – Growth, Trends, COVID-19 Impact and Forecasts (2022-2027)” report has been added to ResearchAndMarkets’ offering.
The gaming industry is expected to register a CAGR of 12% during the forecast period (2021-2026). The Covid-19 pandemic had a positive effect on the African Gaming Market. The pandemic lead to mandated stay-at-home orders, which resulted in the customers spending more time and money on various games and gaming consoles, which led to the growth of the commercial segment of the gaming market.
Key Highlights
- The most recent trend is the growing availability and popularity of multi-functional gaming consoles, which are emerging in the market and helping in growing the market of video games in the region.
- The African region is one of the regions in the world where the youth population is increasing. By 2050, Africa’s young people, i.e., those aged between 0 and 24 years, will witness an increase of around 50%. Africa is expected to have the most significant number of young people. Africa’s youth is critical to the continent’s future when it comes to gaming.
- Moreover, African studios are making new inroads with the launch of original, locally produced content on Netflix. Several local content productions have also been nominated for several global awards, including the Oscars.
- The video games market in South Africa has witnessed strong growth in the past few years. It is expected that there will be more than 11 million gamers in South Africa. Gamers in the country are moving to social gaming, the free-to-play revenue model with downstream in-game purchases. It has become increasingly popular in the country.
- Owing to such factors, the market is expected to witness growth over the forecast period. Countries like Kenya, Nigeria and Uganda are the other top game developers in the African region. The gaming industry is also bringing millions of dollars to countries per year. This is for all categories of video games: mobile, PC, Xbox and PS.
Key Market Trends
Smartphone Segment is Expected to Have Major Market Share
- The proliferation of mobile technology and its associated use cases have unleashed technological evolution in the region. Further, the development of communication technology with leapfrogged traditional advances such as telephones has led to smartphones’ direct adoption.
- These instances have allowed the region to skip the cumbersome and time-consuming process involved in the traditional practices and gave access to newer technologies such as satellite that allowed for quicker installations and reduced costs.
- For instance, according to a report from GSMA published in 2019, an association of mobile network operators worldwide, there are over 747 million active mobile users in sub-Saharan Africa, thereby representing 75% of the population.
- Thereby, with the company marking its entrance into the smartphone market as the first smartphone manufacturer in Africa, it has boosted the region’s ambitions to become a regional technology hub and is expected to the smartphone gaming market.
- A comparative study conducted by the National Center biotechnology information on mobile gaming worldwide stated that smartphone gaming accounts for 24% in Africa.
Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions will Impact the Growth of the Market
- Most African countries have gaming commissions and laws that regulate gambling. South Africa has clear gaming laws and regulations. It was the first country to create gambling regulations on the continent. Also, online casinos are popular in the country.
- In South Africa, several legislative attempts to further restrict online gambling and payment transactions of unlicensed operators have been postponed in recent years. However, some legislators and regulators at the provincial level have called for a less restrictive regime.
- A new advocacy organisation designed to collaborate, coordinate, partner, build and sustain the growth of esports on the continent has been formed. ESFA, or The Esports Federation of Africa, is established by a community of both private esports entities and national federations.
- WESCO affiliates it. With the launch of the ESFA, African gamers now have a voice, an advocate, an organisation with grassroots developments of players at its core. These will provide better opportunities and therefore strengthen the local market in the region.
Competitive Landscape
The gaming market is highly fragmented as the demand for online games and increasing penetration of mobile applications across the region will help attract new players to this market over the next few years. Some of the key developments in the market are Kucheza, Kagiso Interactive, Nyamakop, Celestial Games, Kuluya.
- February 2021- Designed to be accessible to all, Kucheza Gaming is on a mission to help the younger generation prepare for the future of work. They announced the School Esports (video game) League Season 2. Kids and teens come together to play Fortnite, Minecraft and F1 online every Friday for seven weeks. This is done in partnership with Mettlestate.
- March 2021 – Kuku-Ya-Ku is most famous for Monster Hunter World. They are also trying to target the six quests. They have launched the game “Iceborne”, which is proved as a successful launch.
Africa
Altenar obtains National Manufacturer licence in South Africa
Leading sportsbook provider prepares to debut in African market after rigorous certification process
Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.
Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.
This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.
Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.
“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”
The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.
Africa
BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance services, today announced the promotion of Obed Mathabe to Vice President ─ Operations, Africa. This promotion recognizes Mathabe’s outstanding contributions and leadership in the gaming industry, as well as his proven ability to drive operational excellence across the African region.
In his new role, Mathabe will oversee all operations within the African market, continuing to lead strategic initiatives and enhance BMM Testlabs’ service offerings. His extensive experience in operational management, business development, and regulatory compliance positions him as an ideal leader for the Company’s growth in Africa.
Kirk White, President, Land-Based Gaming & Inspections at BMM Testlabs, said, “Obed has been instrumental in driving BMM Testlabs’ success in Africa, and we are confident that his leadership in this new role will continue to propel the company forward. His blend of technical expertise, business acumen, and leadership experience makes him an asset for BMM as we continue to grow and expand our presence across the continent.”
Mathabe has a long history with BMM Testlabs, having most recently served as Operations Manager at BMM Testlabs South Africa. In this capacity, he successfully planned and directed operational activities to meet the Company’s business objectives in technical services, local management information systems (MIS), and project office administration. His ability to balance strategic planning with day-to-day leadership has been a key factor in his success.
“I am thrilled to take on this new role at BMM Testlabs and further contribute to the success of BMM,” Mathabe said. “Having worked closely with our teams across Africa, I’m committed to expanding our footprint, enhancing operational efficiency, and ensuring we continue to deliver world-class services to our clients.”
Additionally, Mathabe has held key roles within BMM Testlabs, including Business Development Manager, where he collaborated with senior leadership to create and implement market access and sales strategies for the African region. He also served as Technical Compliance Manager, providing expert technical compliance consultancy services while working closely with regulators and clients to expand BMM’s services.
In other career roles, Mathabe was the Founder and Director of Gaming Sight (Pty) Ltd., where he played a pivotal role in growing the company and establishing it as a leader in the African gaming market.
He also held influential roles at Tsogosun and Royal Caribbean International, where he managed technical departments, ensured regulatory compliance, and enhanced customer satisfaction.
Mathabe’s promotion comes as part of BMM Testlabs’ ongoing commitment to strengthening its leadership team and enhancing its operational capabilities in key markets. With his vast experience, Mathabe will help guide BMM Testlabs toward maintaining its position as a global leader in online and land-based compliance testing, inspections, training, and support for regulators and operators.
The post BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa appeared first on European Gaming Industry News.
Africa
SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza
SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.
As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.
By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.
Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”
Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”
The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018