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tvScientific Launches CTV Performance Advertising Solution for Games

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tvScientific, the first performance advertising platform built for the connected TV (CTV), announced today the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising with the performance, trackability and cost effectiveness of digital marketing. The platform has already driven more than 1 million game installs during beta testing, at an average Cost Per Install (CPI) rate of $1.90 and an average Day-7 Return On Ad Spend (ROAS) of 1.25X.

tvScientific provides access to premium CTV inventory directly from the source and bypasses unnecessary technology layers to deliver the highest value to game marketers. tvScientific reaches 95% of advertising-based video on demand (AVOD) streaming apps with direct deals, providing unique access to curated inventory at massive scale. Through tvScientific’s proprietary, patent-pending CTV attribution platform, game publishers can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match, without relying on extrapolations from small panels or samples.

The end result is highly targeted app install ads that can be optimized through tvScientific’s proprietary automatic optimization technology to help game publishers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events, so that their data science teams can connect the dots between ad exposure and game activations. tvScientific offers fully managed services but also makes its technology available as a self-serve platform so marketers can bring performance TV buying in-house at any time.

The company worked with 15 inaugural game developers partners to develop the platform, including AppLovin, Big Fish Games, Rec Room, Wildlife Studios, and others. In beta testing, the platform’s volume of installs grew more than 80% month-over-month for three months and delivered a ROAS that was on par with if not better than the advertisers’ results on social media and search marketing channels.

“We have always wanted to advertise to television audiences because it gives us tremendous reach and allows us to drive brand affinity for our games, but until now we’ve had a difficult time quantifying the effectiveness of the channel,” said Jerome Turnbull, VP, Growth of AppLovin. “tvScientific gives us the ability to run our video ads across some of the best CTV inventory, while measuring performance and optimizing our campaigns in the same way we optimize in-app, social, or search campaigns.”

“We believe that CTV advertising represents the next frontier for game marketing,” said Kent Wakeford, co-founder of tvScientific and former COO of Kabam. “We set out to take all of the guesswork and complexity out of CTV advertising by providing an extremely simple — yet incredibly powerful — platform that lets game marketers reach television audiences with precision and efficiency. As a result, we have transformed TV into a scalable marketing channel that delivers clear, measurable ROI to support the user acquisition goals of game marketers everywhere.”

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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