Connect with us
European Gaming Congress 2024

gaming

Innovative new AdTech provider Interact makes a splash with charity: water partnership

Published

on

Reading Time: 3 minutes

 

Interact, a pioneering new AdTech platform that offers immersive in-game advertising solutions for brands, has announced that its innovative new technology raised awareness of the ‘Clean Water Pledge’ by charity: water. The display campaign resulted in hundreds of thousands of impressions, with one in four [27.5%] users tapping on the interactive in-game billboards.

The success of this partnership marks a strong start to the year for Interact. Launched in December 2021 by leading video game publisher Playstack, Interact is a new form of advertising technology. Interact seamlessly places brands into games in a non-disruptive way, making them part of the play. Its unique approach makes in-game brand engagement easy, accessible and relevant to developers, brands and players alike.

Interact prides itself on delivering non-intrusive ads that encourage engagement without disrupting gameplay in any way. Building on years of knowledge and gaming industry experience, Interact’s SDK integrates easily into games, using simple tools to deliver advertising solutions. The expert team works with top brands, building bespoke ads with multiple touch points, that work for developers, players and brands.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The perfect partnership for Idle Aquarium and Idle Sea Park, the charity: water interactive billboards integrated seamlessly into the mobile game in locations, just like those where they would be seen in real life – such as beside exhibitions. Over the course of 15 days, the billboards were watched for over 180 hours, with an impressive 27.5% of viewers tapping to find out more.

Peter Griffin, Head of Brand Partnerships at Interact, said: “At Interact, we are really passionate about creating campaigns that really make brands part of the play – adding to in-game player experience rather than disrupting it. We focus on finding the right brand partnerships and ensuring that our ads make sense, resulting in lifelike experiences in games, that are just like you would see in the real world. We work closely with developers, making it easy for them to integrate our SDK into their games in a way that benefits everyone.

“Supporting charity: water to deliver in-game ads in Idle Aquarium and Idle Sea Park was a collaboration that just made sense. It fitted so well with the games, and was such a relatable brand for players. We are really happy with the results the campaign achieved, especially for such a worthy cause.”

The charity: water campaign, which was launched in partnership with Walk-In Media to coincide with World Water Day [Tuesday 22 March], saw groundbreaking interactive ads served in Playstack’s Idle Aquarium and Idle Sea Park mobile games. Using cutting edge new technology from Interact, interactive water-themed billboards were placed into the in-game parks, which players could then click on to find out more about charity: water and the ‘Clean Water Pledge’.

Ellie Scouller, Brand & Communications Senior Manager, charity: water, said: “It’s been a great experience working with the Playstack team to test this new form of in-game advertising. We’re always looking for innovative and engaging ways to tell more people about the water crisis and our work.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“There are currently 771million people living without access to clean water, that’s 1 in 10 or ten times the population of the UK. It’s a massive problem but one we know how to fix, we just need more people to help. A big thank you to Playstack for their support of our World Water Day campaign. We look forward to working more with them in the future!”

Interact places great importance on measurement across its campaigns, offering the best possible value for its clients. Giving prominence to accuracy, Interact calculates impressions by a number of set criteria including viewing angle, screen space and visibility duration.

With Interact, brands really are part of the play.

Continue Reading
Advertisement

gaming

Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

Published

on

evoplay-rolls-out-successful-third-person-shooter-title-star-guardians-to-wider-operator-network
Reading Time: < 1 minute

 

Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

gaming

BGaming introduces first bird’s eye view crash game Top Eagle

Published

on

bgaming-introduces-first-bird’s-eye-view-crash-game-top-eagle
Reading Time: 2 minutes

 

Popular iGaming content provider BGaming has released its new take on the popular crash game genre with Top Eagle. The title has five unlockable plane skins on top of the default one, motivating personal milestones, a flight history bar and an altitude meter which registers multiplier levels.

Brave players must take off and then open their parachute ahead of the plane’s unfortunate crash. After landing safely and winning the prize, their bets will be multiplied. The altimeter at the bottom right of the screen registers the distance the aircraft covers and reflects the possible winning multiplier. Players who cash out after x2, x5, x10, x50 or x100 unlock additional skins for their plane, with one skin per milestone available.

Further tailored milestones await in Top Eagle, with a special Best Drop icon on the top right of the game field. This displays the highest multiplier value scored throughout the gaming session, while the Leading badge is earned once the plane successfully surpasses the player’s previous longest attempt.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

During each round, the bar at the top of the main game records the biggest multiplier reached before crashing. If the player successfully cashes out, the multiplier shows as white, while a non-winning round remains pale grey.

As in other BGaming crash games, Top Eagle’s autoplay mode allows players to preset the number of flights they wish to take, while the automatic cashout gives them the chance to set a multiplier value at which the game will cash out.

Players may also switch between two energetic soundtracks, “Attack” or “Recon”, to dictate the atmosphere of the game, while changing the skin of their plane as they make progress through the game.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Crash games have quickly become a staple in our portfolio, with their appeal stretching across many regulated markets, including LatAm. With its unique top-down view which offers diversity of the background and the illusion of flight, players will remain engaged for longer.

“This game is not to be missed by both long-term crash game fans looking for a new experience, and new players trying the genre for the first time.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post BGaming introduces first bird’s eye view crash game Top Eagle appeared first on European Gaming Industry News.

Continue Reading

gaming

PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

Published

on

popok-gaming-unveils-“first-balloon”-in-the-thrilling-crash-series
Reading Time: < 1 minute

 

PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

The post PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending