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Ludo launches game-changing new Game Concept feature to support developers to plan, create and make great games

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3 years ago

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Ludo, the AI powered creativity platform for game developers, has launched the world’s first Game Concept creator. This new tool revolutionises the game creation process, quickly producing an integrated Game Design Document (GDD) at the click of a button. The Game Concept feature is free to use, and supports developers to create a gold standard GDD that can easily be exported and shared with publishers.

Ludo’s Game Concept feature is fully integrated with the platform’s many tools, including the Game Ideator, enabling developers to easily input characters, mechanics, storylines, levels, items, features and controls, with everything in one place at their fingertips. More than just an improved text editor, the presence of AI suggestions for new concepts in this new iteration of the platform make it completely unique.

The evolution of Ludo’s GDD into a unique Game Concept creator marks a move to a more rapid-flow, collaborative, ideas based workspace which can be used by any developer, student, studio or creator to ideate and present their ideas. Add to this Ludo’s state-of-the-art AI and machine learning features, and it’s easy to see why Ludo’s already sizable kit of creativity tools is a go-to for creators from every corner of the gaming industry.

Tom Pigott, CEO and Founder of Ludo says: “With the games industry continuing to grow at a remarkable rate, and more people than ever before keen to try their hand at creating games, making the development process as efficient as possible is crucial. Ludo’s complete creativity toolkit is the only platform dedicated to streamlining the game development creative process, allowing users to work efficiently and effectively.

“With our newly introduced Game Concept feature, we have succeeded in bringing together a wide array of useful tools to help creators to build an integrated GDD. This new feature is the result of Ludo’s research and the latest state-of-the-art AI. By having a range of creativity tools in one space, users can quickly conceptualise new game ideas, and create the perfect document to share with potential publishers.”

Ludo’s free online toolkit helps game developers to be more productive, with new features which have markedly improved the usability and efficiency of the platform. The Game Elements feature joins an already sizable kit of creativity tools, and has markedly improved the usability and efficiency of the platform. Users can now simply input a description of their game concept, or start from an already generated idea, and Ludo will quickly suggest hundreds of ideas for mechanics, game plots, characters, game universes, levels and many more. Ludo’s premium tools can save developers and creators hours of work and streamline their creative process, with the Game Elements feature alone reducing the time that studios spend on game design by up to 50%.

An improved UX integrates all of Ludo’s features, including the recently launched Image Generator, Daily Trends, Top Charts, and the Game Ideator. This means the platform is easier to navigate and more systematic to creators, ultimately allowing them to spend less time ideating and researching, and more time developing their concept and creating their next game.

In what is the fastest growing industry in the world – VentureBeat recently quoted PwC as saying the games industry looks set to grow by 4.4% year on year through 2025 – time is an invaluable resource. In launching these new features, Ludo has moved to streamline the game development process further than ever before, making it easier for developers to create their next games efficiently and effectively.

Everton Vieira, CEO and Co-Founder of IzyPlay Studios says: “It is important to have access to as many tools and as possible when developing your next game, especially when time is at a premium. Ludo’s data-driven platform helps produce games that are more likely to succeed within the industry.

“Our game ‘Adventure Miner’ was the product of using Ludo’s many tools and features. Blending games and genres within the hypercasual scene is almost guaranteed to produce exciting new concepts for games. Ludo is able to do this incredibly efficiently, and its wide array of tools ensures that studios are able to develop games that appeal to a wide audience quickly and effectively.”

Ludo uses state of the art machine learning and natural language processing to instantly suggest game ideas and mechanics, review gaming trends, and consistently provide on-demand help to inspire developers and creators. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo quickly returns multiple written game concepts, artwork and images, by analyzing its growing database of 1.2 million games and over 4 million images.

The complete creativity toolkit, Ludo contains a number of unique features including Slack integration, ‘Instant Feeling Lucky Generations’, an Image and Icon Generator, and a vast data centre designed to keep developers up to speed on the latest gaming trends worldwide. With the introduction of a new free credit system, the platform and tools are now accessible to all, with paid tiers available to help businesses to expand their use of Ludo’s functionality.

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Northern Super League Partners with Stats Perform

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2 weeks ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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