

Canada
Ludo launches game-changing new Game Concept feature to support developers to plan, create and make great games
Ludo, the AI powered creativity platform for game developers, has launched the world’s first Game Concept creator. This new tool revolutionises the game creation process, quickly producing an integrated Game Design Document (GDD) at the click of a button. The Game Concept feature is free to use, and supports developers to create a gold standard GDD that can easily be exported and shared with publishers.
Ludo’s Game Concept feature is fully integrated with the platform’s many tools, including the Game Ideator, enabling developers to easily input characters, mechanics, storylines, levels, items, features and controls, with everything in one place at their fingertips. More than just an improved text editor, the presence of AI suggestions for new concepts in this new iteration of the platform make it completely unique.
The evolution of Ludo’s GDD into a unique Game Concept creator marks a move to a more rapid-flow, collaborative, ideas based workspace which can be used by any developer, student, studio or creator to ideate and present their ideas. Add to this Ludo’s state-of-the-art AI and machine learning features, and it’s easy to see why Ludo’s already sizable kit of creativity tools is a go-to for creators from every corner of the gaming industry.
Tom Pigott, CEO and Founder of Ludo says: “With the games industry continuing to grow at a remarkable rate, and more people than ever before keen to try their hand at creating games, making the development process as efficient as possible is crucial. Ludo’s complete creativity toolkit is the only platform dedicated to streamlining the game development creative process, allowing users to work efficiently and effectively.
“With our newly introduced Game Concept feature, we have succeeded in bringing together a wide array of useful tools to help creators to build an integrated GDD. This new feature is the result of Ludo’s research and the latest state-of-the-art AI. By having a range of creativity tools in one space, users can quickly conceptualise new game ideas, and create the perfect document to share with potential publishers.”
Ludo’s free online toolkit helps game developers to be more productive, with new features which have markedly improved the usability and efficiency of the platform. The Game Elements feature joins an already sizable kit of creativity tools, and has markedly improved the usability and efficiency of the platform. Users can now simply input a description of their game concept, or start from an already generated idea, and Ludo will quickly suggest hundreds of ideas for mechanics, game plots, characters, game universes, levels and many more. Ludo’s premium tools can save developers and creators hours of work and streamline their creative process, with the Game Elements feature alone reducing the time that studios spend on game design by up to 50%.
An improved UX integrates all of Ludo’s features, including the recently launched Image Generator, Daily Trends, Top Charts, and the Game Ideator. This means the platform is easier to navigate and more systematic to creators, ultimately allowing them to spend less time ideating and researching, and more time developing their concept and creating their next game.
In what is the fastest growing industry in the world – VentureBeat recently quoted PwC as saying the games industry looks set to grow by 4.4% year on year through 2025 – time is an invaluable resource. In launching these new features, Ludo has moved to streamline the game development process further than ever before, making it easier for developers to create their next games efficiently and effectively.
Everton Vieira, CEO and Co-Founder of IzyPlay Studios says: “It is important to have access to as many tools and as possible when developing your next game, especially when time is at a premium. Ludo’s data-driven platform helps produce games that are more likely to succeed within the industry.
“Our game ‘Adventure Miner’ was the product of using Ludo’s many tools and features. Blending games and genres within the hypercasual scene is almost guaranteed to produce exciting new concepts for games. Ludo is able to do this incredibly efficiently, and its wide array of tools ensures that studios are able to develop games that appeal to a wide audience quickly and effectively.”
Ludo uses state of the art machine learning and natural language processing to instantly suggest game ideas and mechanics, review gaming trends, and consistently provide on-demand help to inspire developers and creators. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo quickly returns multiple written game concepts, artwork and images, by analyzing its growing database of 1.2 million games and over 4 million images.
The complete creativity toolkit, Ludo contains a number of unique features including Slack integration, ‘Instant Feeling Lucky Generations’, an Image and Icon Generator, and a vast data centre designed to keep developers up to speed on the latest gaming trends worldwide. With the introduction of a new free credit system, the platform and tools are now accessible to all, with paid tiers available to help businesses to expand their use of Ludo’s functionality.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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