

Canada
Super League Gaming and iHeartMedia Join Forces to Bring Brands into the Metaverse
Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, and iHeartMedia, the leading audio company in America, announced today a partnership that will leverage iHeartMedia’s massive North American sales force of 1,500 sellers in every major market nationwide, as well as its vast roster of partners, to bring Super League’s highly-sought after ad inventory and influencer network to brands looking to gain entry to the metaverse. The two companies will also collaborate on the development and rollout of iHeartMedia’s “iHeartLand” virtual spaces and fan experiences across metaverse platforms as well as the distribution of Super League’s immersive new 3D and NPC (non-player character) ad units.
With this newly-forged alliance, Super League will share its deep knowledge and insights on open metaverse gaming platforms such as Roblox and Minecraft. This includes the company’s robust suite of exclusive analytics to help guide the go-to-market plans and future-forward sales strategies for iHeartMedia’s portfolio of premium brand advertisers. Super League’s ad tech solutions feature a platform deployed within more than 150 curated, brand-safe games in Roblox that reach more than 70 million monthly active players; measurable formats within the largest free Minecraft server host community in the world, Minehut; and dynamic home page placements across dozens of YouTube channels collectively boasting more than 65 million subscribers who are passionate about gaming entertainment. This partnership reaches far into the depths of the metaverse to provide iHeartMedia’s sales team – North America’s largest and most powerful – with full access to Super League’s coveted, measurable, and ground-breaking metaverse ad inventory and products that are brand-friendly and kidSafe certified.
Creators and developers working with Super League will continue to have full control over the ads that appear in the environments they have built and grown, with iHeartMedia poised to ramp up their monetization opportunities at an accelerated pace.
“Generation Z does not distinguish between physical and digital worlds, moving fluidly between the two in their daily existence. iHeartMedia has been a defining brand at this very intersection, combining digital and physical content experiences that delight consumers and fans,” says Matt Edelman, Chief Commercial Officer of Super League. “It is awesome to be working alongside iHeart as they extend their brand into the metaverse and deepen their commitment to providing impactful solutions to the top advertisers on the planet.”
“As we develop and introduce our unique iHeart experiences in the metaverse this year, we’re thrilled to partner with Super League to create new and compelling ways to connect our brand partners to passionate fans in our virtual spaces and beyond,” said Jessica Jerrick, Executive Vice President, Digital Distribution and Platform Partnerships for iHeartMedia. “Super League’s expertise, coupled with their best-in-class ad tech and expansive inventory across Roblox games, puts them at the forefront of this exciting space and makes them an ideal partner for iHeartMedia’s new extensions in the metaverse.”
With Super League’s metaverse mastery and iHeartMedia’s expertise in delivering one-of-a-kind experiences, the partnership is poised to raise the bar for younger consumers and the brands who want to reach them. Through exciting and immersive events supported by innovative marketing campaigns, consumers can expect rich experiences that weave together real life and virtual life with compelling content, exclusive merchandise, exciting competitions and much more.
“iHeartMedia gets it – they’re not messing around. They know that the metaverse is not a passing fad – it’s here to stay,” says Ann Hand, Chairman and CEO of Super League Gaming. “They recognized that only a premium partner could provide the specific expertise and quality, brand-safe experiences they need. Super League’s proven track record fits that bill and we are thrilled to be working together with them on their upcoming metaverse experiences.”
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
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