Canada
Gaming Poised to Continue Accelerated Growth According to Unity Gaming Report 2022
Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, has released UnityGaming Report 2022. Pulling insights and data from Unity’s Create and Operate Solutions divisions, the report offers an extensive view on the state of gaming, revealing player behaviors throughout the pandemic and detailing trends propelling the industry’s growth.
The report highlights how gaming has brought people together and provided human connection in a time of distance and isolation. Unity’s data also shows that far from a “pandemic spike” the changes in the games industry appear to be long-lived and sustainable. In 2021, the number of people playing games is at far higher levels than they were pre-COVID and the industry has continued to step up to feed the demand.
Gaming is on track to reach over $300 billion by 2027. In 2021, the number of games made with Unity increased by 93%, and the number of new creators increased by 31%. Furthermore, players are spending more on games than ever before. The pandemic spike raised gaming revenue by 30% for games operated with Unity, and that bump is expected to stay.
“In the face of high player demand and even greater player expectations during these unique times, we have seen creators step up and deliver incredibly inspiring, creative, and innovative ways for people to engage and connect through gaming. This passion and resilience from our developer community fuels our commitment to make it as simple and as easy as possible for them to bring their vision to life. It remains our mission to equip developers of all sizes with everything they need to build, scale, and manage their games successfully,” said Ingrid Lestiyo, SVP & GM, Unity Operate Solutions.
“Whether from growth in established studios or from hobbyists making the leap to game development as a full-time gig, I am amazed at their sheer creativity as they bring their visions to life. We’re proud to be providing tools that help creators everywhere make great games,” said Marc Whitten, SVP & GM, Unity Create.
Key findings include:
- More creators are making more games – The production slump of the pandemic’s early phase is now far behind us. Mirroring other industry reports highlighting continued growth in the gaming sector, in 2021, the number of Unity creators increased 31% compared to 2020. Additionally, there were 93% more games made on the Unity platform in 2021 than in 2020.
- The demand for games remains high – The total number of daily active users (DAU) playing games rose from before the pandemic, reached a peak, then settled at far higher levels than before COVID began. PC/Console DAU has increased by 62% since the start of 2019, and mobile DAU has increased by 74%.
- The “pandemic spike” raised gaming revenue – and it’s here to stay – Gaming revenue grew by almost 30% for creators in 2021. Unlike sectors of the economy where pandemic bubbles have popped, the changes in gaming appear to be sustainable, bolstered by revenue growth in ad revenues and in-app purchase in the United States and Europe.
- As game development becomes more ambitious, creators are increasingly turning to third party solutions to stay competitive – Studios of all sizes are increasingly using a different mix of out-of-the-box solutions so they can free up resources to do what they do best: design great player experiences. Among enterprise creators, over 91% use player engagement and segmentation services, 88% use in-app purchase services, and 76% use analytic, authentication, and privacy services. Smaller studios use similar solutions but also invest heavily in ad monetization and user acquisition support.
The Gaming Report 2022 draws on fresh, original data from the 230,000 developers who make and operate over 750,000 games using the Unity Engine and the Unity Gaming Services portfolio of products. These powerful gaming solutions span mobile, PC, and console gaming, giving a unique view of the entire gaming industry. To provide a complete snapshot of the industry, this data is placed in context with information from outside reports and insights from creators.
Unity will be highlighting the trends outlined in this report alongside an array of in-person and online sessions at the 2022 Game Developers Conference from March 21–25, 2022 in San Francisco. Attendees will get an overview of all the latest Unity tools – many of which are interoperable with other game engines – to enable the success of our creators to deliver the best player experiences and build robust businesses. There will also be sessions where developers can get further insight into the trends, benchmark, behaviors, and analysis presented in the Gaming Report 2022. For more details on Unity at GDC 2022, visit unity.com/gdc.
Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.
“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.
The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.
CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.
The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.
The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.
CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.
Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.
Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.
Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.
“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.
“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”
Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.
“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”
Canada
mkodo Joins the Canadian Gaming Association in its Commitment to Supporting the Regulated Canadian Gaming Market
mkodo, the leading provider of mobile apps, websites, front-end UX and geolocation technology to the Canadian lotteries, including OLG, BCLC, WCLC, ALC and AGLC for over 13 years, is proud to announce its recent membership to the Canadian Gaming Association (CGA). This strategic partnership demonstrates mkodo’s commitment to supporting and enhancing the digital experience within Canada’s dynamic regulated iGaming sector.
As a member of the CGA, mkodo will collaborate with other industry leaders to drive innovation, advocate for responsible gaming practices, and contribute to the overall growth and sustainability of lottery, betting and gaming, both land-based and online, across the Canadian provinces.
Joining the CGA highlights mkodo’s dedication to delivering high-quality, secure, and user-friendly products and services that meet the changing needs of iGaming operators and their players, including their geolocation compliance service, GeoLocs, that is used by lottery operators across Canada, including OLG and WCLC, along with iGaming operators and platforms in Ontario including White Hat Gaming,, Casino Time and Betty.
Stuart Godfree, Managing Director of mkodo, said of the new partnership: “We are thrilled to join the Canadian Gaming Association, an organisation that plays a crucial role in shaping the future of the regulated gaming industry in Canada. This membership aligns perfectly with our mission to provide exceptional user experiences in iGaming and Lottery and reinforces our commitment to supporting responsible gaming initiatives within Canada. We look forward to collaborating with CGA members to drive forward the industry’s standards and innovation.”
Paul Burns, President and CEO of the Canadian Gaming Association, welcomed mkodo to the association, saying: “We are delighted to have mkodo join our membership. Their expertise as the leading mobile apps and geolocation supplier to Crown Corporations Lotteries will be a valuable addition to our community.”
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