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Bidstack & Xaxis partner to provide brands with enhanced global portfolio of innovative in-game advertising solutions

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Bidstack is delighted to announce a new partnership with Xaxis, GroupM’s outcome media specialist.

The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with access to Bidstack’s global supply of programmatic inventory which features 70+ exclusive titles including Dirt 5, Football Manager 2022, and Top Eleven. The inventory is available across mobile, PC, cloud gaming and VR formats, with additional supply for console being added in the coming months.

In 2021, Xaxis expanded its portfolio of innovative, omnichannel media solutions to include a full suite of gaming products. The partnership with Bidstack further bolsters Xaxis’s ability to engage the growing, diverse, worldwide gaming audience through immersive, innovative, and effective content.

2021 was a breakout year for in-game advertising with the format becoming an established part of media plans for advertisers across the industry. The trend towards gaming was accelerated in part by the pandemic, with average playing times increasing by 14% globally and gamers across all age groups displaying a clear preference for playing games over watching TV shows and movies, according to research from Limelight Networks.

2022 is anticipated to be another important year for gaming, with in-game advertising gaining significant traction among advertising industry bodies such as the IAB (Interactive Advertising Bureau) and updated measurement standards set to be introduced by the MRC (Media Rating Council), making campaign success easier to measure for advertisers.

Regarding the new partnership, Lewis Sherlock, SVP Programmatic at Bidstack said, “We are really proud to be working with one of the most respected names in the industry in Xaxis. The partnership is great news for Bidstack and is the culmination of around two years of groundwork from myself and the team. We are looking forward to scaling brand investment into a number of markets in the next few years and to work alongside Xaxis to deliver immersive branded experiences in-game for their clients.”

Julia Rast, Senior Manager, Global Solutions & Innovation at Xaxis added, “Developing a programmatic in-game product has been an exciting journey. Understanding the uniqueness and novelties of this type of media while answering the needs of our agencies and clients has been both challenging and rewarding. We’re confident that the partnership with Bidstack will allow us to further develop sustainable and impactful solutions that lead to stronger business outcomes for our clients.”

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Meet Dodo: The New Home for Crash Gaming Fans

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Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.

Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.

“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.

Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.

Dodo’s Key Features:

• Curated crash and instant game selections with a free play option

• Game reviews, expert tips, and easy-to-follow player guides

• Trusted casino listings tailored for crash games fans

• Designed with crypto players in mind, offers crypto-related insights.

The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.

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Experience a unique Gacha adventure in BGaming’s Infinity Pull

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Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull

Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.

Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.

Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.

Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.

Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.

At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”

The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.

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eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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