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European Gaming Congress 2024

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Raptor PR wins trio of clients across gaming, metaverse & NFT

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Raptor PR – the digital communications agency for video games, media and metaverse brands – is kicking off 2022 in style with a trio of new industry-leading clients:

  • Dubit – a renowned games studio, developer of virtual worlds and creator of branded metaverse content such as esports, concerts and fashion shows;

  • Gismart – a developer and publisher of app store topping mobile games and entertainment apps which recently reached the one billion downloads milestone;

  • Fancy Bears – a PFP (personal profile picture) NFT metaverse project.

Rana Rahman, Founder and MD of Raptor PR, commented:

“Raptor PR is at the bleeding intersection of video gaming, media and the metaverse – which are the recession-proof, high growth tech industries of the next decade and beyond. Having witnessed the chaos of the early days of the internet, Raptor PR is wholly committed to creating hyper-targeted fame for ambitious tech clients who are imbued with authenticity and integrity at every touch point.”

In December 2021, Raptor PR worked with Dubit to announce the studio’s $8M USD funding. Dubit is a bonafide world leader in creating experiences in virtual worlds such as Roblox, which has 50 million daily users. Raptor PR is developing a laser-focused communications campaign to further establish Dubit’s position as the gateway for brands looking to enter the metaverse today, targeting tier one video gaming, media, advertising, business and technology vertical media channels.

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Matthew Warneford, CEO and Co-founder of Dubit, commented:

“Team Raptor offers Dubit and its associated brands a unique mix of senior and diverse industry talent, and extensive experience in b2b communications in online gaming, advertising, business, technology and Web3. They’re an agency expressly built to support companies like Dubit, because high quality coverage in the right places has a proven and meaningful impact on business outcomes.”

Raptor PR will further consolidate Gismart’s reputation as a world-class developer and publisher of hit mobile gaming and lifestyle apps. Team Raptor is leading on global communications messaging, positioning and thought leadership strategy, helping to directly influence Gismart’s ambitious growth strategy for 2022, targeting a diverse array of stakeholders including entrepreneurs, developers, publishers, gamers and lifestyle audiences.

Lana Meisak, VP, Business Development and Marketing at Gismart, commented:

“Once again, we’re pleased to be picking up communications strategy and tactical activation with ‘Rana Raptor’ and his talented team, as they have a clear track record for success in gaming and tech industries. The nerdy team of Raptors has already hit the ground running during January 2022, and we can’t wait to see how the year unfolds with this dream team of comms pros.”

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Completing its roaring start to the year, Raptor PR will also turn its attention to the nascent PFP NFT industry by raising awareness of Fancy Bears – the latest project from Polish metaverse platform, Fanadise. The limited edition Fancy Bears NFT collection sold out in just eight minutes in its pre-sale with holders benefiting from a range of incentives from personalised merchandise, profit-shares from its DAO Fund, events, prize draws and exclusive NFTs from ambassadors such as Jay Alvarez and Floyd Mayweather. Raptor PR will drive the project’s positioning as the European version of the Bored Ape Yacht Club, boosting the resale value and highlighting the benefits for holders.

Bartek Sibiga, Co-founder of Fanadise and Fancy Bears Metaverse added:

“The Metaverse and PFP NFT market are exploding right now and we knew we needed to capitalise on these opportunities. As a start up we work at speed and so it’s important to have an agency team that can work at our pace, spot great opportunities, pivot and act with autonomy. We know that Raptor has a great reputation for building tech brands that are constantly innovating and so they are a great fit for us.”

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Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event

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In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

The post Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event appeared first on European Gaming Industry News.

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Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024

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Xsolla, a global video game commerce company, will showcase its cutting-edge solutions at Hall 4, Booth #04-C48, during the Tokyo Game Show 2024, which will take place from September 26-27, 2024, at the Makuhari Messe Convention Center in Tokyo, Japan. Xsolla’s booth will feature live demonstrations of its latest solutions aimed at helping game developers and publishers succeed in expanding to international markets.

During the event, Jin Jeong, Regional Vice President of Xsolla Japan, will deliver a keynote session focusing on the critical role of Xsolla’s Merchant of Record (MoR) solutions in transforming the way game companies handle cross-border transactions, taxes, and regulatory complexities. This session will offer developers and publishers a comprehensive look into how Xsollasimplifies global operations, allowing studios to focus on creating games while Xsolla handles the business side.

In addition to showcasing their MoR solutions, Xsolla will demonstrate how their payment systems and cross-play/cross-pay features enhance global reach for game developers of all sizes and across all platforms. Xsolla will also showcase how they help video game companies integrate with various payment methods worldwide, allowing developers to monetize their games across different regions easily.

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David Stelzer, President of Xsolla, emphasized the significance of this event for the company: “We’re thrilled to be part of the Tokyo Game Show and to present our latest solutions designed to empower game developers and publishers to expand globally. Our mission is to support the gaming industry with the tools they need to thrive in international markets, and we are eager to showcase how Xsolla can make global expansion easier and more effective.”

Attendees are invited to visit Xsolla’s booth to meet with the team of experts, who will be available to provide insights, answer questions, and discuss how their tailored solutions can help game developers and publishers grow their businesses. For those interested in more in-depth discussions, Xsolla also offers one-on-one meetings to explore specific solutions for global market expansion.

The post Xsolla to Present Global Expansion Solutions at Tokyo Game Show 2024 appeared first on European Gaming Industry News.

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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