gaming
Azerion and MediaMath launch AAA gaming marketplace with one eye on the Metaverse
Strategic partnership will enable marketers to reach Azerion’s audiences across the open-web and deliver privileged access to AAA gaming partners
Azerion, the digital entertainment and media platform, and MediaMath, the acclaimed independent DSP, have announced a brand-new partnership which aims to do for gaming what Walmart and Amazon have done for retail media. With this launch, brands and agencies will be able to reach Azerion’s audience of over 425 million monthly users within both Azerion’s ecosystem and MediaMath’s transparent supply chain.
Gaming represents a huge percentage of mobile device usage, with the average person spending 4.2 hours per day playing mobile games. A brand-safe, lean-in environment, consumers are often more open to engaging with advertisers, leading to higher campaign performance. Under the partnership, MediaMath’s clients will receive privileged access to Azerion’s gaming inventory, ensuring they benefit from its high-performance.
The partnership will enable clients of Azerion and MediaMath to reach these users at scale across multiple touch points within MediaMath’s transparent supply chain, creating exciting opportunities for advertisers of all verticals, with the potential to optimize to both upper-funnel brand metrics like awareness, and lower funnel performance like installs.
The partnership also gives MediaMath’s clients a first glimpse of advertising in the gaming world. Azerion enables brands to programmatically deliver advertising on billboards around a virtual racetrack, town or stadium. As more brands look for innovative ways to connect with their consumers, this represents an exciting opportunity to expand beyond standard digital, without making huge financial investments into bespoke creative executions.
“Gaming is at the heart of Azerion’s platform. Being able to connect brands while consumers are being entertained, not only enhances the gaming experience but enables brands to connect with a more engaged audience. Whether it is giving consumers’ rewards in exchange for viewing an ad or ads that are part of the gaming experience, we believe that there is a significant opportunity for brands to connect with their audiences in a more powerful way” said Sebastiaan Moesman, CRO at Azerion.
“Our gaming partnership with Azerion is an example of how MediaMath is built for innovation and to support our clients in this moment and the next. The gaming marketplace will enable our clients to reach their audiences more effectively and deliver better results through new and existing channels, both on Azerion’s gaming inventory but also achieve scale through MediaMath’s wider transparent ecosystem” said Laurent Cordier, Chief Partnerships Officer at MediaMath. “It is a unique programmatic opportunity for brands, especially for Gaming, Gambling and Entertainment companies, to achieve their marketing goals”.
The solution is due to be launched to brands in the coming weeks.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
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