

gaming
Adverty launches two new mobile games through partnership with Blayze Games
Adverty AB (publ) and Blayze Games, a US-based developer of mobile First Person Shooter (FPS) games, today announce a partnership that sees Adverty’s multi-patented In-Play™ ad technology integrated into hit Blayze titles Bullet Force and Forward Assault, which boast more than 30 million global downloads combined.
The integration represents Blayze Games’s first step into in-game advertising and plays to Adverty’s proven strengths in FPS games, which stand as one of the most potent and effective genres for brand advertising.
“We love FPS games for several reasons – not least the fact that our technology is specifically designed for 3D environments,” explains Thorbjorn Warin, CSO of Adverty. “They are also very attractive to advertisers looking to reach a well-defined and often hard-to-reach ‘gamer’ audience. Third, it is in 3D games such as these that our patented BrainImpression™ technology is at its strongest. These games are so much fun to play. With the addition of Bullet Force and Forward Assault we are further expanding our global reach and we very much look forward to a long partnership with our friends at Blayze Games.”
Clint Wilde, CEO of Blayze Games, adds: “This is our first foray into In-Play™ advertising for our games and we are already extremely happy with the results. We took a few weeks to gradually roll the format out to our user base, carefully monitoring both player feedback as well as technical performance. I am happy to say both were unaffected by the inclusion of this new ad unit, and we are very excited to add a new stream of revenue for our games.”
gaming
Meet Dodo: The New Home for Crash Gaming Fans

Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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