gaming
Personalization, Play-To-Earn and the (obligatory) Metaverse
AdInMo’s 2022 predictions starting with good riddance IDFA; hello personalized advertising relationships that respect privacy.
In-game advertising platform AdInMo’s CEO and Co-founder Kristan Rivers takes a look at three trends shaping the year ahead for mobile gaming.
Personalized advertising experiences will prevail: Consumers, who were already irritated with invasive ads that track them across apps and websites, are realizing their attention is worth a lot more than the value they’ve been receiving from the free-to-play model.
In a recent Harris Poll, 57% of Gen Zs stated they disliked the current barrage of targeted ads so much that they had curtailed social media consumption or completely stopped using certain platforms.
Consumers will demand that their attention is properly valued or else will simply vote with their eyeballs and move on.
As we inch closer to a cookie-less world, the content-creator/consumer/advertiser relationship will be enhanced by a value-based paradigm. Relevant engagements based on first and zero-party data, complemented by user choice and transparency will create personalized brand experiences and sustain the ‘free content’ ecosystem beyond cookies/IDFA/AAID et al.
Play-to-earn games will be the new hyper-casual: Last year saw games like Axie Infinity propel the play-to-earn revolution. It’s both a fascinating short-term fad and a possible new economy, with immediate downsides as well as long-term upsides.
What gamer doesn’t love the idea of getting paid to play games? The downside is: grinding is inherently not fun.
Like the early of days hyper-casual games, play-to-earn games will go through a heyday of rapid growth with a lot of crap games churned out in 2022. There will be a lot of losers and a few winners, but by the end of this year the genre will become meaningful and probably the best mainstream enabler for NFTs.
The Metaverse will be mobile and enhance the real world: Only a fraction of the world’s population will ever have an Oculus or PSVR headset that will allow them to “Snow Crash” into the metaverse; but pretty much every single person over the age of 12 has an AR-capable device in their back pocket.
Apple has been a game-changer for mobile gaming since 2007 and I have a bet with our CTO, which for accountability purposes I will share here as well: Within 18 – 24 months Apple will win the metaverse hardware game by releasing an AR device, probably some form of glasses (although I would not be surprised if it was instead based on AirPods headphones), and within six months that device will outsell every AR and VR device – from Oculus to PSVR to HoloLens – sold up to that point.
Time will tell.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
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