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Personalization, Play-To-Earn and the (obligatory) Metaverse

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AdInMo’s 2022 predictions starting with good riddance IDFA; hello personalized advertising relationships that respect privacy.

In-game advertising platform AdInMo’s CEO and Co-founder Kristan Rivers takes a look at three trends shaping the year ahead for mobile gaming.

Personalized advertising experiences will prevail: Consumers, who were already irritated with invasive ads that track them across apps and websites, are realizing their attention is worth a lot more than the value they’ve been receiving from the free-to-play model.

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In a recent Harris Poll, 57% of Gen Zs stated they disliked the current barrage of targeted ads so much that they had curtailed social media consumption or completely stopped using certain platforms.

Consumers will demand that their attention is properly valued or else will simply vote with their eyeballs and move on.

As we inch closer to a cookie-less world, the content-creator/consumer/advertiser relationship will be enhanced by a value-based paradigm. Relevant engagements based on first and zero-party data, complemented by user choice and transparency will create personalized brand experiences and sustain the ‘free content’ ecosystem beyond cookies/IDFA/AAID et al.

Play-to-earn games will be the new hyper-casual: Last year saw games like Axie Infinity propel the play-to-earn revolution. It’s both a fascinating short-term fad and a possible new economy, with immediate downsides as well as long-term upsides.

What gamer doesn’t love the idea of getting paid to play games? The downside is: grinding is inherently not fun.

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Like the early of days hyper-casual games, play-to-earn games will go through a heyday of rapid growth with a lot of crap games churned out in 2022. There will be a lot of losers and a few winners, but by the end of this year the genre will become meaningful and probably the best mainstream enabler for NFTs.

The Metaverse will be mobile and enhance the real world: Only a fraction of the world’s population will ever have an Oculus or PSVR headset that will allow them to “Snow Crash” into the metaverse; but pretty much every single person over the age of 12 has an AR-capable device in their back pocket.

Apple has been a game-changer for mobile gaming since 2007 and I have a bet with our CTO, which for accountability purposes I will share here as well: Within 18 – 24 months Apple will win the metaverse hardware game by releasing an AR device, probably some form of glasses (although I would not be surprised if it was instead based on AirPods headphones), and within six months that device will outsell every AR and VR device – from Oculus to PSVR to HoloLens – sold up to that point.

Time will tell.

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Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network

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Evoplay, the award-winning game development studio, has expanded the availability of its groundbreaking skill-based title, Star Guardians to all its partners following a successful exclusive release.

Star Guardians blends the mechanics of slot games with the immersive action of third-person shooters. Players can choose from a range of unique characters, each equipped with their own special boosters and abilities, adding layers of strategy and customisation.

The game can be experienced in automatic or manual mode, where movement and shooting are controlled by the player, enhancing the skill-based element of the title.

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Released as Evoplay’s flagship title in 2021, Star Guardians was originally released on an exclusive basis for operators. Due to its exceptional performance and popularity, the game is now being rolled out to the studio’s wider partner network.

Evoplay has continued to hone in on skill-based gaming experiences, including its most recent flagship title, the 3D racing game Adrenaline Rush which is currently available as an exclusive to its partners.

Ivan Kravchuk, CEO at Evoplay, said: “By merging role playing game elements with gambling, Star Guardians delivers an innovative and unique gaming experience for players.

“As a first-of-its-kind title, Star Guardians has consistently grown in popularity since its debut. With Gen-Z and millennial audiences playing an increasingly significant role in shaping the industry, we expect this wider release to drive even greater success.”

The post Evoplay rolls out successful third-person shooter title Star Guardians to wider operator network appeared first on European Gaming Industry News.

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BGaming introduces first bird’s eye view crash game Top Eagle

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Popular iGaming content provider BGaming has released its new take on the popular crash game genre with Top Eagle. The title has five unlockable plane skins on top of the default one, motivating personal milestones, a flight history bar and an altitude meter which registers multiplier levels.

Brave players must take off and then open their parachute ahead of the plane’s unfortunate crash. After landing safely and winning the prize, their bets will be multiplied. The altimeter at the bottom right of the screen registers the distance the aircraft covers and reflects the possible winning multiplier. Players who cash out after x2, x5, x10, x50 or x100 unlock additional skins for their plane, with one skin per milestone available.

Further tailored milestones await in Top Eagle, with a special Best Drop icon on the top right of the game field. This displays the highest multiplier value scored throughout the gaming session, while the Leading badge is earned once the plane successfully surpasses the player’s previous longest attempt.

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During each round, the bar at the top of the main game records the biggest multiplier reached before crashing. If the player successfully cashes out, the multiplier shows as white, while a non-winning round remains pale grey.

As in other BGaming crash games, Top Eagle’s autoplay mode allows players to preset the number of flights they wish to take, while the automatic cashout gives them the chance to set a multiplier value at which the game will cash out.

Players may also switch between two energetic soundtracks, “Attack” or “Recon”, to dictate the atmosphere of the game, while changing the skin of their plane as they make progress through the game.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Crash games have quickly become a staple in our portfolio, with their appeal stretching across many regulated markets, including LatAm. With its unique top-down view which offers diversity of the background and the illusion of flight, players will remain engaged for longer.

“This game is not to be missed by both long-term crash game fans looking for a new experience, and new players trying the genre for the first time.”

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PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

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How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

The post PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series appeared first on European Gaming Industry News.

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