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Central Europe
Pixel Federation joins the Playing for the Planet Alliance
Together with SEGA Europe, Bandai Namco Entertainment Inc, Perp Games and Creative Assembly, Pixel Federation joins the fight to save our planet.
Pixel Federation is the first games company in Slovakia to pledge to keep environmental activity at the heart of its games.
Pixel Federation, a Slovakia-based game development studio, today announces its membership of the Playing for the Planet Alliance. After a successful year of landmark new games and local efforts to fight the pandemic, Pixel Federation is now implementing environmental initiatives, joining the Playing for the Planet Alliance, facilitated by the UN Environment Programme (UNEP).
The Playing for the Planet Alliance is driving the video games industry to reduce its carbon footprint and integrate environmental activities in live games. In joining the Alliance, game companies have made commitments to positively impact the environment, ranging from integrating green activations in games to reducing emissions. Green activations refer to educational content focusing on different environmental topics integrated in video games. Pixel Federation is determined to make environmental contributions a key part of its strategy moving forwards; prior to joining the Playing for the Planet initiative, it participated in a project ‘10,000 trees’ by the city of Bratislava planting close to 100 trees in the city.
Lucia Sickova, one of four co-founders and Chief Learning Officer at Pixel Federation said, ‘Participating in the Playing for the Planet Alliance will drive us even further in our awareness of our climate change activities.’
She continued: ‘The world is changing in front of our eyes and I truly believe each and every one of us can be the cause for the change that needs to happen. Every small decision an individual makes is the difference we can make to our planet. Being the first game developer in Slovakia to join Playing for the Planet Alliance is just the start of a set of new initiatives we are putting in place so we can play our part in making the world a greener and cleaner place for future generations.’
Core Commitments
As part of the Playing for the Planet Alliance Pixel Federation has committed to undertake the following initiatives, among others:
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First, Pixel Federation will inspire action by supporting off-the-grid (physical) innovation through education. Pixel Federation already supports and works with a number of key educational projects aimed at supporting tech and innovative education and opportunities for young people in Slovakia. Pixel Federation’s next initiative is to educate people around supporting our planet and provide students with tangible and innovative solutions to tackle climate change.
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Pixel Federation will host on-the-grid events (in game) to target its already dedicated fanbase, encouraging action against deforestation and ocean cleaning. Games including fan favourites Diggy’s Adventure, Trainstation 2 and Port City – which cumulatively see 250,000 DAU (daily active users) – will host these in-game events to drive action in a rewarded capacity, and inspire physical activity outside of the game.
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Pixel Federation pledges to map its carbon footprint in 2021, with the long-term aim of achieving net-zero emissions.
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Pixel Federation will also participate in the Green Game Jam 2022.
These commitments will see Pixel Federation driving environmental change in the gaming industry, and even further within tech in Eastern Europe, encouraging fans and users to take action.
Annually, the Playing for the Planet Alliance’s Green Game Jam brings together the biggest names in the games industry across mobile, consoles and PC to educate and empower millions of players to act for the environment. Thrilled to be part of the Green Game Jam, one of Pixel Federation’s core beliefs is supporting the next generation of game developers. It is already doing this through a number of impactful charitable projects that focus on encouraging and driving education, technology skills and opportunities for young people in Slovakia as well as existing Pixel Federation employees and Slovakian developers.
“When it comes to climate, keeping all our emissions down will require all hands on deck. The video gaming industry is a new ally in the race for a net zero and nature positive planet.” said Sam Barratt, Chief of Youth, Education and Advocacy Unit of the UN Environment Programme (UNEP). “We are delighted to have the support of Pixel Federation. The commitment of these gaming companies shows recognition that we all must play our role in the global effort to lower carbon emissions and effect real change towards sustainability.”
The games industry and related technologies are constantly growing and adapting, and with a global reach, people are rightfully looking to this industry to see how it is participating in the fight against the climate crisis. The Playing for the Planet Alliance already has the likes of Sony, Microsoft and Ubisoft in its corner, and now with Pixel Federation joining the ranks, game developers from every corner of the globe are coming together to tackle this emergency head-on.
Central Europe
GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12!
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The highly anticipated GamingTECH CEE Awards 2025 is entering its next thrilling phase as the online voting period kicks off on February 12 and runs through February 28, 2025. Nominees, get ready to enter the spotlight and prepare your communications campaigns! From the moment voting opens, all nominated companies and individual professionals will be visible, giving them the opportunity to rally support via social media and beyond to secure votes.
The GamingTECH CEE Awards celebrates outstanding achievements, embracing the latest advancements and industry trends in the region. Following a rigorous nomination process that concluded on January 19, the upcoming online voting session will determine the shortlists.
Key Dates:
- Online Voting Period: February 12–28, 2025
- Shortlist Announcement: March 4, 2025
- Final Live Vote & Awards Ceremony: March 25, 2025, at the Prague Gaming & TECH Summit
New Rule for 2025:
This year, the GamingTECH CEE Awards introduces an important update: Each voter will only be allowed one vote for the entire online voting period. Nominees are encouraged to actively engage their industry peers and supporters to maximize their chances of advancing to the finals.
From “Shortlisted” to “Finalist”
Additionally, only shortlisted nominees who confirm their attendance at the Awards by purchasing a ticket for the Prague Gaming & TECH Summit will be eligible to advance to the final voting stage. This ensures a fair competition for the Awards between equally committed finalists, and a strong industry presence at the Summit to foster greater networking and engagement.
The final live vote will take place at the Prague Gaming & TECH Summit on March 25, 2025, where all event participants will have the opportunity to cast their votes and determine the ultimate winners. The winners will then be officially announced at the GamingTECH CEE Awards Ceremony, proudly sponsored and presented by Endorphina.
Awards Categories:
Company Categories:
- Best Support for Responsible Gambling
- Best Testing Laboratory
- Best Payments Service Provider
- Best Affiliate
- Best Affiliate Program
- Best Sports Betting Provider
- Rising Star – Sports Betting Technology
- Best Esports Service Provider
- Best Online Casino Platform
- Rising Star – Online Casino Technology
- Online Casino Innovator
- Best Online Casino
- Best Sports Betting Operator
Individual Categories:
- CEE iGaming Leader of the Year: Recognizing an individual from the CEE region who has demonstrated exceptional leadership, vision, and a strong impact in the iGaming industry. This person has driven growth and innovation in the region, setting the benchmark for others.
- CEE Rising Star in iGaming: Celebrating an individual from the CEE region who has shown remarkable promise and potential in the iGaming industry early in their career. This award highlights emerging talent that is expected to shape the future of iGaming in the region.
- CEE Innovator of the Year: Awarding the individual who has introduced the most groundbreaking innovations in the CEE iGaming sector. This person has significantly contributed to the evolution of the industry through unique products, services, or technologies tailored to the regional market.
- CEE iGaming Influencer of the Year: Honoring a prominent individual whose influence and insights have significantly shaped the CEE iGaming community. Their thought leadership, content, or social presence has driven trends and fostered growth within the regional iGaming space.
- Best iGaming CEO in CEE: Recognizing the CEO based in the CEE region who has led their company to new heights with outstanding strategic direction and business acumen. This award honors their ability to navigate the unique challenges of the CEE market and achieve exceptional business growth.
Get Involved & Secure Your Spot
Set your reminders and be ready for action on 12 February 2025! Encourage your peers, partners, and clients to participate in the voting process and ensure that your company or favorite nominee makes it to the final stage!
For more details on the awards, voting process, and ticketing information, visit https://hipther.com/events/prague/gamingtech-awards/ or contact HIPTHER at [email protected].
Join us in shaping the future of gaming and technology in CEE – Cast your vote and be part of the journey!
The post GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12! appeared first on European Gaming Industry News.
Central Europe
DFL and Tipico Extend Partnership Until 2029
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Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.
As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.
Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.
The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.
Central Europe
Promatic Games now live in Slovakia
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Promatic Games, a polish game-tech brand and a slots studio specializing in game design and software solutions for online casinos, officially entered the Slovak market on January 24th, 2025. Eurogold, a long-time partner of Promatic Group in the land-based gaming sector, became the first online casino in Slovakia to launch 10 of the studio’s popular online slot games.
“Entering the Slovak market has been a significant milestone for us. This year, we are focused on strengthening our presence in Central Europe, with Slovakia, the Czech Republic, Romania, Croatia and other markets in the region as key strategic priorities. Our portfolio of over 100 online slot games is designed to meet the expectations of players in these markets, as proven by our success in Poland. Partnering with a long-time customer for our initial launch in Slovakia was a natural choice, but our ultimate goal is to become a widely recognized game provider in the country and a trusted partner for all operators “– says Maciej Makuszewski, Head of iGaming at Promatic.
The collaboration with Eurogold online casino marks a significant milestone in Promatic Games’ journey. This partnership brings a selection of top-tier games to Slovak players, including fan-favorites such as Jumping Fruits, Ultra Reels, 81 Show, and Miss Inferno Deluxe. As a highlight for this market, Promatic Games has developed an exclusive slot for Eurogold – Kmeťo King Deluxe – which is a tribute to a popular Slovak folk singer Igor Kmeťo. The game is available exclusively at Eurogold.sk and features some of Mr. Kmeťo’s music during the gameplay. The launch of Kmeťo King Deluxe underscores Promatic Games’ commitment to delivering localized and tailored gaming experiences for new audiences.
All ten games introduced to the Slovak market have successfully passed rigorous certification by TSU Laboratory, a local Slovak authority specializing in game testing and certification. TSU ensures that all gaming software complies with international standards, guaranteeing fairness, reliability, and security for players. Promatic Games’ adherence to these high standards emphasizes the company’s dedication to delivering trusted and quality experiences.
Promatic Games is already preparing its next lineup of titles, promising to bring even more unforgettable gaming experiences to Slovak players. The new games will include, amongst others, Janosik 30 game based on the character of both Polish and Slovak folk hero. This expansion signals the company’s dedication to growing its presence in the Slovak market while maintaining the exceptional standards it is known for.
The post Promatic Games now live in Slovakia appeared first on European Gaming Industry News.
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