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Neobank ZELF Expands Into Gaming: Launches Banking in Discord

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ZELF releases banking functionality in the popular gaming messenger Discord

Fintech will enable the trade of in-game assets in a safe and a fiscally compliant way for players to earn real money

Powering the Play-to-Earn revolution, positioning ZELF as the first neobank of the metaverse

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Discord currently has 140 million users with 70% of those using the chat server to game

Today, ZELF, the leading Gen Z neobank embedded in popular social messengers, is releasing a banking integration for Discord, the leading chat server for gamers. The new functionality enables a world-first: a way for gamers to do their banking within Discord, their “always-on” messenger and the possibility to trade virtual assets (skins, in-game cosmetics, weapons etc.) in their favorite games, through real money transactions. From this month, users will be able to order their ZELF gaming card straight from Discord.

As Play-to-Earn gains momentum, traditional game manufacturers are coming under increased pressure from players who need a way to capitalize on their skills and in-game investments. At the same time, Play-to-Earn NFT game publishers are facing demands from regulators to implement controlled, fiscally regulated solutions to combat money laundering, assure taxation and anti-terrorism financing compliance.

ZELF has already begun integrating with several leading game manufacturers to help them curb illegal trade of in-game assets. According to BNP Paribas, the size of this market is currently $19bn. With ZELF, game operators will be able to share in the revenue of out-of-the-game exchanges, sales and even loans, while providing more transparency and fairness to the market and much needed transaction guarantees for the buyers and sellers. Until now, game manufacturers could only tackle this by banning it in their terms and conditions, suing marketplaces and shutting down players linked to such transactions.

Elliot Goykhman CEO & Founder of ZELF stated: “We are really excited that our technology will allow players worldwide to capitalize on their gaming skills, while providing a safe environment for buyers and sellers to trade virtual assets outside of their favorite games. ZELF in Discord will bring much needed security and transparency for the P2P transactions of skins, weaponry, characters, in-game cosmetics and much more, enabling the future of metaverse banking.”

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“The economic models of NFT-based play-to-earn games have garnered much speculation, which is why we’re excited to extend play-to-earn functionality to popular non-crypto games. In providing these kinds of controlled financial services to the gaming industry, we are helping to ensure the sustainability of the gaming economies. We believe our tech is coming at the right time to position ZELF as the bank for the gaming generations and the first neobank of the metaverse,” he concluded.

This latest move from the neobank represents a horizontal expansion of its existing messenger base, but also a vertical expansion into the gaming industry, where it aims to achieve first mover advantage in banking for games and virtual worlds. Launched in 2020, ZELF has already gained more than one million registered users and plans to grow to five million by the end of 2022.

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10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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European Gaming Congress 2024 (Warsaw, Poland)

Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

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The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.
The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure: 
  • Age verification to limit real money play to users 18 and older

  • Proper identity verification (Know Your Customer or KYC) 

  • Location verification of customers 

  • AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA. 
“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”
In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.  
“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.      
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