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How Adtech Platform AudioMob Is Changing The Mobile Game Monetization Through Amazon Web Services

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AudioMob was founded after we spotted a tremendous monetization opportunity for game developers.

Rewarded video ads in mobile games have made developers and publishers money, but always at the expense of interrupting games. Yet these interruptions don’t just irritate players, they can even push them away from a game entirely, thereby damaging retention. This can be incredibly frustrating for game developers, who have put time and craft into building games that they want to have thrive, both creatively and commercially.

In considering the solution to this challenge, the core AudioMob concept was born. We let advertisers reach their consumers and game developers monetize their games without interrupting gameplay by using audio ads. ‘In-game audio ads’ are what we do, and we’ve seen developers implement them in truly interesting ways.

Larger tech companies, such as Facebook and Google, already offer ad platforms. This begs the question – why create a new platform?

The answer is straightforward. Existing Demand Side Platforms (or DSPs) cannot deliver audio ads in-game. Our Ad Platform enables advertisers to serve In-game audio ads with banners while users play their game. Therefore, players are given something to click on to head to a landing page or another app, should they feel engaged by the ad.

That potential is most powerfully demonstrated through an active example of AudioMob. Grammy award winning artist Nas and his label Mass Appeal created the following audio ad in order to promote his new album, King’s Disease II. They were confident that mobile games would expose them to wider audiences. This also presents an example of how personal and direct audio ads can feel.

Amazon Web Services (AWS) suite has proved to be a powerful tool in helping us achieve our vision for in-game audio ads as an option that is better for players, advertisers, and game developers.

Why Amazon Web Services?

What we’re doing is unique, so we needed to build a unique stack, and AWS matched our vision and ambition. Be it hosting everything from our user interface to providing a Content Delivery Network (CDN), AWS lets AudioMob serve audio content worldwide in milliseconds.

Meeting AudioMob Privacy Requirements with AWS

On the subject of digital advertising, undoubtedly you will notice the privacy conversation occurring around the world. We believe audio advertising makes it possible to respect the privacy of our users while ensuring the games and apps we love remain free to play.

We’ve deliberately built privacy-first adtech that places contextuality at its core. This approach allows for the ‘best of both worlds,’ letting ads find relevant audiences without utilizing personal data.

However, ad campaigns inevitably generate large amounts of data. This includes the data about a campaign’s success as well as aggregated contextual data held for 90 days and more. And that means we have data to keep safe beyond the data that is processed and stored so that it can be analyzed for insight.

AWS infrastructure aligns with our privacy stance and has achieved numerous internationally-recognized certifications and accreditations. It has demonstrated compliance with rigorous international standards, such as ISO 27017 for cloud security, ISO 27701 for privacy information management, and ISO 27018 for cloud privacy.

Meeting Advertiser Demand with EC2

Choosing the AWS product line started with building our own DSP. A DSP ultimately lets advertisers buy ad space within websites and apps. Ours is known as the AudioMob Ad Platform, and it lets advertisers create, manage, and set the targeting criteria of their advertising campaigns, thereby delivering the right ads to the right people, optimizing, analyzing success, and much more.

When artists or brands want to start a campaign through the AudioMob Ad Platform, they upload an mp3 file and a banner image that is instantly compressed through our internal code hosted on AWS. Compressing those larger file assets to a global average of 35KB, AudioMob can later distribute those ads without latency concerns and into countries with slower mobile data connection speeds. Rendering and content load issues become non-existent.

AWS Elastic Cloud Computing (EC2) provides instant access to server space, computing power, and various databases. Purpose-built to make web-scale cloud computing easier for developers like us, EC2’s accessibility in 25 regions and 81 availability zones globally allows for an efficiency never seen before.

As a leader within the adtech industry, we couldn’t build our own equivalents to what AWS offers. We’re motivated to deliver player-centric ads that impact equally well for advertisers and game developers. To do that well, we have employed the AWS stack knack for scalability and elasticity, global reach, and intelligent data storage options.

Delivering Ads with CloudFront

Over 2.8 billion mobile gamers spend an average of 26 minutes per day on gaming apps. This provides AudioMob the unique opportunity to quickly serve audio ads to around 40,000 games. Based on the last three months of internal data, this allows an average impression rate of 372,908 per day, leading to a 1,000% increase in click-through-rate as compared to traditional banner ads.

We let advertisers reach users based on age, gender, location, language, mobile device, and mobile carrier through our Ad Platform. The process works as follows: ad slots open in games and are filled in a fraction of a second, as multiple advertisers make a bid for the opportunity to connect with a player. This makes a Content Delivery Network essential, as our audio content must reach the end user in any location defined by our advertisers without delay.

Wherever we deliver an ad in a game, AWS’ Cloudfront’s vast geographic spread puts us anywhere globally, thereby ensuring that AudioMob fills the available advertising space extremely fast, and with minimal latency. Furthermore, this ensures that we fill ads in a timely manner, and can continue to deliver the non-interrupting audio ads into mobile games anywhere that advertisers have specified.

Before these developments, we handled many of these processes in-house, which was pretty costly to our bottom line. AWS’s Cloudfront integration allows data serving capabilities without transfer fees for origin fetches, and it offers custom Transport Layer Security (TLS) certification at no charge. Most importantly, the highly secure Content Delivery Network provides both the network and application comforting levels of security.

Meeting Reporting Requirements with S3, RedShift, and Glacier

Measuring creative engagement and providing campaign reporting is critical in advertising. We have built volume detection with selected partners, so that brands can be sure that players hear ads rather than mute them or set the volume extremely low. Furthermore, we can track whether users mute, close, or click on an ad. However, all of this requires data processing, storage, and reporting.

At AudioMob, we utilize Amazon S3 to store our campaign serving logs and RedShift for analysis. That lets us keep our data secure, while giving advertisers the power to optimise their audio ad campaigns based on the insights we provide using RedShift.

RedShift is a column-oriented DBMS database management system (DBMS) that stores data tables by column rather than by row and utilizes parallel processing to enable fast execution. This makes querying large amounts of data extremely fast and lets our advertisers query campaign data within milliseconds (0.7 seconds).

In addition, we utilize the AWS cold storage solution S3 Glacier. For data inquiries older than five years, this yields slower but reasonable query times (around 100x our RedShift query times). This is achieved by using Amazon Redshift Spectrum, which lets us query data from older campaigns directly from our log files stored on Amazon S3.

AWS facilitates the potential of audio

Ultimately, AWS has provided AudioMob with backend tools and services that greatly aid the performance of the ad format we’ve created. It’s been a perfect accompaniment to our rapid growth, helped us stay elastic and scalable, let us meet the needs of real-time international bidding, and support our data values and strategy. As well, of course, it lets our tech empower advertisers to reach wider audiences.

“The team here at AudioMob are extremely proud of everything we built ourselves, from the in-game audio ad concept to executing and expanding our company. We did those things ourselves – but AWS has facilitated our progress in myriad ways, and ultimately been a tremendous help in letting us deliver on our vision of in-game audio ads as a more user friendly and seamless advertising experience.” – Wilfrid Obeng, Co-Founder & CTO, AudioMob

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Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights

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Current Games, a new name in indie publishing, based in the Netherlands, announced that it has assumed publishing rights for Cyber Clutch: Hot Import Nights, a heart-stopping, breakneck combat racing game, soaked in a neon lit future where speed and survival are the only routes to success!

A thrilling arcade style experience, Cyber Clutch: Hot Import Nights was first launched in Early Access on Steam in 2024, building a loyal community of dedicated fans passionate in seeing the game succeed. Current Games have heard the call and have spent a considerable amount of time diligently working under the hood, implementing a host of game-changing upgrades, delivering a fully revamped, nitro-powered experience, worthy of the Hot Import Nights (HIN) brand.

With the major update due to go live on July 24th 2025, speed demons are in for the ride of their lives as Cyber Clutch: Hot Import Nights power-ups on Steam, as well as launching on PlayStation®5, Xbox Series X|S and Epic Games® Store!

Make no mistake, this is no mere tweak, from July 24th, a whole host of surprises await fans of the game and newcomers alike. Some of the changes include:

  • An all-new sprawling racing track to discover and master
  • More cars mean more fun! Discover your favourite vehicles and race like your life depends on it!
  • Major balancing changes based on extensive community feedback
  • A new single player career mode with championship races
  • Overall improvements to the game’s experience and stability

In taking over publishing for Cyber Clutch: Hot Import Nights Current Games is keen to emphasise their commitment to engaging with and supporting the community. Planned initiatives arriving soon include the reactivation of the games’ Reddit account, a new Discord server and a planned playtest scheduled for pre-launch.

In Cyber Clutch: Hot Import Nights, street legends are built after dark, as gamers brave enough to face the neon-soaked streets of the future, race, fight, and ultimately conquer with up to eight players competing head-to-head in a fight to survive and pass the winning line alive.

Each chariot in Cyber Clutch: Hot Import Nights is equipped with an arsenal of outlandish offensive and defensive weapons, enabling players to outmanoeuvre and outgun their opponents as they speed towards victory. Choose from a diverse range of customizable vehicles across three weight classes, each with distinct advantages. Lightweight vehicles boast speed but sacrifice defence, while heavyweight vehicles offer greater protection at the cost of agility. Weapons can be charged through pickups or by executing perfect drifts, adding a strategic layer to the high-speed action.

Accessible yet challenging, easy to play, impossible to put down, ruthlessly hard to master and never anything less than exhilarating, Cyber Clutch: Hot Import Nights is racing like you’ve never experienced before!

Roderick Roode, CEO of Current Games commented on the major upgrade and console release of Cyber Clutch: Hot Import Nights, “We are honoured to assume publishing rights for Cyber Clutch and determined to give this high-impact combat racing experience the love, attention and polish it deserves. Cyber Clutch has attracted a loyal audience in the year since launch, but we know the game is destined for even bigger things, and we’re thrilled to finally deliver a fully levelled-up experience, which we’re convinced will delight combat racing fans. In addition, we’re excited to bring the full Cyber Clutch experience to more gamers than ever, releasing on PlayStation, Xbox and the Epic Game Store, and cannot wait to see players assume their position on the starting grid later this month.”

The post Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights appeared first on European Gaming Industry News.

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German Federal Research Minister Dorothee Bär to open gamescom 2025

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Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.

gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.

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Global release of Trophy Hunter – test your skills in the next evolution of hunting games

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On July 3, 2025, Trophy Hunter – the latest game developed by the Ten Square Games team – launched globally across major markets. With this title, the company expands its presence in the fast-growing hunting game segment, where it already has solid experience. Trophy Hunter is the third Ten Square Games project in this genre – this time designed as a skill-based game, offering an accessible yet competitive experience for a broad player base.

“- Ten Square Games was one of the pioneers in the mobile hunting games segment. Since the release of Hunting Clash, the market has grown significantly, and players’ expectations have evolved. Trophy Hunter is our response to those changes – a skill based game that emphasizes fast-paced gameplay, reflexes, and strategic decision-making. We’re building on a world we know well, but offering a new style of play that opens up fresh growth opportunities,” says Jakub Noganowicz, Product Owner of Hunting Clash and Trophy Hunter.

About Trophy Hunter

Trophy Hunter is a hunting game designed for players who enjoy quick, dynamic gameplay and competitive PvP action. Its core mode features three-round duels where precision, reaction time, and decision-making under pressure matter most – rather than exploration or resource management. Players can upgrade their personal base (Hunter’s Lodge), customize weapons, and compete in a structured league system.

“- The launch of Trophy Hunter is a test for both an alternative gameplay model and a more hybrid approach to monetization. We see this moment as the conclusion of the game’s first development phase. Now begins the most important stage – one driven by player feedback. The success of the project will depend not only on how the game is received but also on our ability to scale the title and consistently grow its player base,” says Andrzej Ilczuk, CEO of Ten Square Games.

Trophy Hunter follows a free-to-play model with microtransactions that let players upgrade weapons and ammo. It also features rewarded video ads**, allowing revenue generation from non-paying users. Thanks to hybrid monetization and a lower entry threshold, Trophy Hunter is aimed at a broader audience. Its lower cost per acquisition offsets the lower ARPU* compared to other Ten Square Games titles. The hybrid business model allows room for scalable growth and expanding the game’s reach.

From prototype to global release

Development on Trophy Hunter began in Q1 2024. In the final production phase, the core development team included 10 directly involved contributors.

In late June 2025, as part of pre-launch preparations, Ten Square Games removed the test version of the app from Google Play and the App Store, replacing it with the final version and opening preregistration. Over 500,000 players only on Google platform used the opportunity to ensure the fastest possible access to the game on global launch day. Those who preregistered received an exclusive in-game reward – a replica of the Beretta BRX1 rifle and 10 rounds of special ammunition. This was made possible thanks to Ten Square Games’ collaboration with the globally recognized Beretta brand, originally established for Hunting Clash.

What’s next

At launch, the game includes 9 playable arenas. The release marks the beginning of a new development chapter for Trophy Hunter. The roadmap includes progressive content expansion and ongoing testing of the game’s global scalability. If this proves successful, future updates will bring more arenas, new gameplay modes, a LiveOps system, Battle Pass, and additional features to boost player engagement and expand challenge variety.

* ARPU – average revenue per user
** Rewarded video – an ad format where players voluntarily watch a video ad in exchange for an in-game reward.

The post Global release of Trophy Hunter – test your skills in the next evolution of hunting games appeared first on European Gaming Industry News.

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