

eSports
GTRACING Enters into Partnership with Manchester City
Manchester City has signed a new partnership with one of the leading brands of gaming chairs, GTRACING. The partnership will see GTRACING become the Official Gaming Chair Partner of Manchester City’s esports operation and players.
Manchester City’s esports players and GTRACING will collaborate on various content and fan engagement activations throughout the partnership, in addition to the brand featuring across a number of Club digital assets. The parties will also release a line of co-branded gaming chairs.
“We’re delighted to welcome GTRACING as a partner of Manchester City Football Club’s Esports team today. As a Club, we are dedicated to providing authentic esports experiences for our fans and I am pleased that GTRACING will be joining us on this journey as we continue to find new ways to engage with our fans within this space,” Gavin Johnson, City Football Group’s Media Director, said.
“The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTRACING. We are very glad to be able to provide fans with a unique competitive experience through this innovative partnership with Manchester City. Gaming chairs are very important to the esports experience. GTRACING will be committed to focusing on optimizing product innovation to fully meet user needs,” GTRACING founder Aaron Wu said.
eSports
BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE

BETBY, a premium provider of innovative sports betting solutions, has announced the launch of a custom-made Counter-Strike 2 (CS2) league exclusively for CSGOEmpire, a leading operator in the esports sector. This latest addition reinforces BETBY’s commitment to delivering tailored esports experiences that enhance engagement and offer operators unique branding opportunities.
The newly introduced league, integrated into BETBY’s award-winning esports content portfolio BETBY Games, fully replicates the lifecycle of a real CS2 match. It follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb plants, and all the mechanics that define real CS2 gameplay.
Featuring top teams from the HLTV ranking, the league ensures a high level of competition. Additionally, a special guest team, ‘Empire’, representing CSGOEmpire’s brand owners, joins the lineup with an up-to-date roster. This exclusive league was made possible through complex mathematical modeling and advanced infrastructure. It is available only on CSGOEmpire, providing its audience with an unparalleled esports betting experience.
This initiative is part of BETBY’s broader strategic collaboration with Moonrail Limited, the parent company of CSGOEmpire. Through this partnership, BETBY has provided its cutting-edge technology and services to enhance CSGOEmpire’s sportsbook operations, further strengthening its position in the sports betting sector.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our partnership with CSGOEmpire to develop a custom CS2 league highlights our ongoing efforts to push the boundaries of innovation in esports betting. We have meticulously designed this league to replicate the real dynamics of professional CS2 gameplay, ensuring that CSGOEmpire’s users enjoy an authentic and engaging experience that cannot be found anywhere else.”
A representative from CSGOEmpire added: “At CSGOEmpire, we are always looking for ways to bring our users the most authentic and immersive esports betting experiences. BETBY’s ability to develop a fully customized CS2 league that mirrors real gameplay is a game-changer for us. This exclusive league not only strengthens our brand identity but also provides our community with a truly unique betting product they won’t find anywhere else.”
The launch of this league builds upon BETBY’s previous announcement introducing customizable esports tournaments, allowing operators to create tailor-made leagues that align with their brand identity. This framework enables partners to personalize various aspects of their tournaments, from team branding to in-game visuals, making content more engaging and brand-specific. The collaboration with CSGOEmpire is a prime example of how this approach can deliver a unique product that resonates with the platform’s users.
The post BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE appeared first on European Gaming Industry News.
eSports
PandaScore and Playbook Engineering join forces

Pioneering esports odds, data and betting products provider now available to operators powered by leading platform supplier with the integration facilitated by Sporting Solutions
PandaScore, the award-winning provider of esports odds, data and betting products, has integrated its suite of solutions with Playbook Engineering, the global sportsbook platform provider.
The partnership has been facilitated by Sporting Solutions, which has strategic partnerships with both PandaScore and Playbook Engineering.
Playbook Engineering has established itself as a leading sportsbook platform provider, supporting brands such as Star Sports, AK Bets, Priced Up, Bet Wright, Gentleman Jim, and Dragon Bet.
Following the integration, online sportsbooks powered by Playbook Engineering can access PandaScore’s Odds feed allowing them to offer comprehensive and competitive esports odds for some of the most popular disciplines.
The scope of markets and the value of odds are unrivalled with PandaScore using sophisticated models backed by a team of experienced traders including specialist traders for disciplines like CS2, Dota 2 and LoL.
A growing number of platform providers and operators are making a move into the lucrative esports betting space, with PandaScore recently surpassing €1bn of bets through its platform off the back of a sharp rise in demand among players and operators.
Joseph Noone, Senior Sales Manager at PandaScore, said: “Playbook Engineering powers some renowned sportsbooks as well as up and coming brands that are really making an impact.
“It’s great that these sportsbooks can access our esports odds, data and betting products, allowing them to engage new and existing player cohorts with a compelling esports offering that stands out when it comes to the range and value of odds.
“The integration wouldn’t have been possible without our shared partner Sporting Solutions, and stands as an example of what can be achieved when providers work together.”
Luke Cousins, Commercial Director at Playbook Engineering, added: “Sportsbook operators simply can’t ignore the demand for esports betting and in PandaScore, we have a premium odds, data and betting product provider that lives and breathes esports.
“This partnership, done through our mutual friends, Sporting Solutions, further positions Playbook Engineering as a tier-one platform provider to some of the most exciting sportsbook brands around the world. This makes it a win for us, our partners and their players.”
The post PandaScore and Playbook Engineering join forces appeared first on European Gaming Industry News.
eSports
Four Countries Shortlisted to Host GOTF 2027

Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”
Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
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