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Five AI tools every game developer should have in their toolbelt

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The games industry is no stranger to Artificial Intelligence (AI) in video games. Anyone that’s played a game populated by NPCs or multiplayer games with bots will know that the quality of the AI that defines how they interact with players can be hugely variable. Done well, AI-controlled characters help a game to be more cohesive and engaging.

That’s why research into game AI is an ongoing focus for so many studios, with bigger companies such as Sony exploring advanced AI techniques like reinforcement learning, which has the potential to create the most advanced form of NPCs to be a player’s friend or foe, depending on how they play.

But AI’s capabilities don’t stop there. AI is also changing the way games are developed, adding much greater realism to in-game characters, gaming experience and creating autonomous online bots that are near-indistinguishable from human players.

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Electronic Arts is currently developing systems that use machine learning to replicate facial expressions, skin types and body movements from video and photos. In theory, this means that actors would no longer have to come into a  mo-cap studio and there would be a greater range of genders and ethnicities produced in games.

With so much happening in this space, we’ve compiled a list of five AI tools every game developer should have at hand to make their lives easier.

 

Content Generation

One of the most time-consuming processes a developer will have to deal with is content generation, especially in puzzle games where there is a high demand for new levels. But AI technology can help here, using a method known as Procedural Content Generation (PCG), which creates content algorithmically. AI can be used to generate tens or hundreds of variations ready to be reviewed and selected. If the AI is being used for level generation, it’s even possible to use AI bots to play the levels and score them for difficulty or the time it takes to complete them.

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PCG allows for quicker content creation and provides developers with more time for creative experimentation. The AI can easily do the heavy lifting, but human input is still crucial to launching a polished product, which is where the developer’s skill comes in.

 

Testing

Unlike mobile apps or web pages, games are one of the hardest forms of software to test due to their sheer variation, the near-infinite number of states a game can have, its custom interaction models, and constant updates.

Games are still mainly tested by humans, which means it can be a lengthy and expensive process. While big studios have the budget to create dedicated teams that focus solely on game testing, smaller developers mostly rely on their network of friends, coworkers and fans. But what happens when they are unable to test every aspect of the game? That is where AI and machine learning steps in.

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Testing in video games is complex due to the number of split-second choices a player can make and the outcomes those choices have. In addition, there are interactions with other human and non-human players that are also non-deterministically playing the game, which further complicates things.

The advantage of using AI bots for your playtesting is that they can test quickly, constantly and methodically. For example, bots can be used to test for things like object clipping by running all the possible moves and interactions on a level far faster than a human player..

Cheat Detection

Cheating turns players off multiplayer gaming,  even if they are not directly affected. For players striving to be the best, it’s all too easy to turn to cheat tools that bestow superhero-like powers in the game. Cheating tools range from simple aimbots that assist with aiming and shooting in FPS games like CounterStrike to mining bots in MMOs that control a player’s character and essentially play for them.

Developers can combat the use of cheats with machine learning and behaviour-based detection AI. By collecting data on a player’s behavioural patterns, such as how a player moves the controller or how fast a player reacts, AI can recognise when an action goes beyond normal human behaviour.

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While there are plenty of other products that are able to detect cheaters, the advantage of a machine learning system is that it’s continuously learning and adapting itself to fit the game – making it harder for players to fool. This means that developers can employ updates and patches to the game without having to reprogram the AI.

 

Content Moderation

Online toxicity has become a growing problem as more and more games are built around persistent online worlds with thousands of concurrent players. There are times that a small number of players spoil the experience for the majority.  However, AI is a great ally for developers looking to curb such behaviours and safeguard their players.

There are different approaches to moderating game chat. The most common is to use lists of banned words and phrases, which can be used to block posts that use them. The problem here is that gamers can get around moderation by changing letters to numbers or using slang phrases.

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A better approach is to use an AI model that can consider the context of the text so that even if a player is being clever with the spelling of a word, it will still be flagged due to its context and intent. This kind of AI is relatively recent, with only a handful of experts working in this field. But, with no signs that toxic behaviours are declining and the number of people playing games increasing, this is a field that will continue to need expert solutions.

Whilst, AI can capture the bulk of comments before they are posted, human moderators are still required as the ultimate arbiters of what content is permissible.  But working as a team, human moderators and AI moderation can together ensure that games are a safe space for all players.

 

AI Player Stand-Ins

The big attraction of online games is the ability to interact and team up with other players.  However, there are not always enough human players to fill in the empty seats; that’s where bots come in.

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Bots can act as a reasonable stand-in for human players, with a sophisticated range of behaviours. But it’s still pretty obvious to most when you are playing alongside a bot rather than a real person

One way to address this is to use AI to introduce more variables into the behaviour of the bots. This can give a much more realistic impression of unpredictability, and reproduce things like the risk-taking that you often encounter with human players.

While the combination of techniques used to create effective AI-based bots is fairly new, when done correctly it can create dynamic, adaptive and very human-like bots that add an extra dimension to online play.

 

AI tools are there to help developers

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Developers are faced with an immense amount of challenges to develop great games very quickly, but thanks to the latest AI-based tools, there are powerful solutions to some of the most resource-hungry aspects of the development process.

That is why AI is increasingly becoming an essential addition to the game development process, providing developers with the tools, and the insight, to address any issue that arises.  Which, in turn, allows them to unload tedious tasks and concentrate on creative output.

 

 

About modl.ai

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Headquartered in Denmark, modl.ai is a team of game developers, engineers and AI experts working together to create AI-driven tools for building better games. Its AI-based tools allow developers to rapidly create and test games and understand their players. modl.ai’s unique technology is designed to accelerate the game development process, automating repetitive and time-intensive tasks and helping developers to enhance and increase player engagement.

modl.ai was founded in 2018 by Christoffer Holmgård, Benedikte Mikkelsen, Lars Henriksen, Sebastian Risi, Georgios N. Yannakakis, and Julian Togelius, who between them have been involved in the launch of more than 30 games and have more than 28,000 citations in technical literature covering AI and game design. In 2019 the company successfully secured seed funding from a number of investors led by PreSeed Ventures, Denmark’s largest and most successful early-stage investor, joined by Saltagen Ventures and Propagator Ventures.

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XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025

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Xsolla, a leading global video game commerce company, is deepening its commitment to mobile game developers through a strategic partnership with Pocket Gamer Connects (PGC) in 2025. As the industry leader in Web Shop development and management, with over 500+ Web Shops generating revenue, Xsolla is also leading the way in direct-to-consumer monetization in the video game industry. Xsolla will showcase its latest innovations in mobile game monetization, user acquisition, and cross-platform analytics throughout key global PGC events.

Supporting Mobile Developers at PGC Events Worldwide

Xsolla will sponsor Pocket Gamer Connects events in 2025, bringing its expertise in direct-to-consumer monetization and engagement strategies to the following locations:

  • PGC San Francisco (March 17-18)
  • PGC Dubai (May 7-8)
  • PGC Barcelona (June 3-4)
  • PG Summit Shanghai (July 30)
  • Mobile Games Awards at Gamescom (August)
  • PGC Helsinki (October 7-8)

Xsolla will engage with developers at each event through thought leadership sessions, panel discussions, and networking opportunities. It will offer data-driven insights and solutions to help mobile developers maximize revenue beyond traditional app stores.

Advancing Web Shop Monetization with AppsFlyer Integration

A key component of Xsolla’s presence at PGC will be its partnership with AppsFlyer, the global leader in mobile measurement and data analytics. Together, they have developed a first-in-the-industry integration that solves cross-platform attribution challenges, giving mobile game developers the tools to:

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  • Measure Web Shop purchases as in-app events for accurate LTV and ROAS tracking.
  • Seamlessly attribute Web Shop revenue to mobile user acquisition, re-engagement, and retention campaigns.
  • Optimize ad spending across mobile and Web Shops with real-time analytics, all without requiring coding from developers.

Xsolla’s Web Shop solution has already transformed mobile game monetization, enabling 500+ developers to generate direct-to-consumer sales online while pushing players to pay on their mobile devices. By integrating AppsFlyer’s measurement tools, Xsolla ensures that mobile developers gain a complete, end-to-end understanding of the user journey across platforms, allowing them to make smarter business decisions and improve ROI.

“Xsolla’s Web Shop has revolutionized how mobile game developers monetize online, and our integration with AppsFlyer takes it to the next level,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “By bridging the data gap between Web Shops and mobile applications, we empower developers with the insights they need to optimize performance, increase revenue, and engage players more effectively. We look forward to engaging directly with the community and hearing from the Pocket Gamer community throughout the year at each event around the world.”

Strengthening the Global Mobile Gaming Ecosystem

Xsolla’s continued investment in mobile game commerce solutions aligns with Pocket Gamer Connects’ mission to support and connect game developers worldwide. With the combined power of Web Shop, AppsFlyer integration, and a direct presence at major industry events, Xsolla is committed to helping mobile game creators navigate monetization challenges and drive sustainable growth.

“Pocket Gamer Connects is the world’s leading event series for mobile game developers (and others) and we’re thrilled to have Xsolla as a key partner in 2025,” said Chris James, CEO at Steel Media, Pocket Gamer’s parent company. “Xsolla’s expertise in mobile commerce, cross-platform engagement, and Web Shop monetization makes them an invaluable resource for developers looking to scale their businesses.”

By partnering with Pocket Gamer Connects, Xsolla ensures mobile developers worldwide can access the latest technology, insights, and business models to thrive in today’s competitive gaming market.

For more information on Xsolla Web Shop and its integration with AppsFlyer, visit: xsolla.blog/xsolla-appsflyer

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Join us at Pocket Gamer Connects 2025 to connect, learn, and explore new opportunities in the gaming industry.

The post XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025 appeared first on European Gaming Industry News.

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Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched

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With Portside Game Assembly, Gamecity Hamburg is welcoming studio heads and directors from successful indie game studios on a conference ship and other extraordinary locations in Hamburg on June 27. Benjamin Laulan, Co-Founder of Evil Empire, (Dead Cells, The Rogue Prince of Persia) will give a keynote on the Triple-i Initiative started by the French studio. At the Triple-i Showcase 2024, over 30 “iii games” were announced in 45 minutes, and 150,000 views were achieved on YouTube alone. Further speaker on board is Philomena Schwab, Founder of Stray Fawn Studio (Dungeon Clawler, The Wandering Village).

Portside Game Assembly celebrates its premiere as B2B-conference for international indie game leaders on June 27. There will be no direct ticket sales for the conference; instead, a curated list of participants will ensure that only studio heads and decision makers attend the conference on board a ship sailing through the port of Hamburg.

At the same time, the Networking Brunch and the Games Industry Party are open as networking events for interested contacts from the games industry to bring platform holders, publishers, and game companies into contact with the international conference participants. Studio leads from Denmark, Sweden, Switzerland, the UK, France, Spain, Canada, the USA, and Germany are already on board for the conference.

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Portside Game Assembly is set to be a platform for decision makers and studio leads to exchange ideas, learn from each other, and face the challenges of the games industry through collaboration.

As the first announced talk of the conference, Benjamin Laulan (Co-Founder of Evil Empire) will present a keynote on the Triple-i Initiative and how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases. In addition, Philomena Schwab (Founder of Stray Fawn Studio & Publishing) will give a short talk about ways for game idea validation.

The program of the Portside Game Assembly will consist of keynotes, short talks, and roundtables.

 

Selection of already confirmed participants:

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  • Evil Empire (Dead Cells, The Rogue Prince of Persia) / France
  • Stray Fawn Studio (Dungeon Clawler, The Wandering Village) / Switzerland
  • The Game Kitchen (Blasphemous I & II) / Spain
  • Toukana Interactive (Dorfromantik)/ Germany
  • Ghostship Publishing (Deep Rock Galactic) / Denmark
  • Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
  • Chasing Carrots (Halls of Torment) / Germany
  • Foulball Hangover (Hydroneer) / UK
  • Siege Camp (Foxhole) / Canada

The post Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched appeared first on European Gaming Industry News.

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Fourth Star

Fourth Star Launches Immersive Media Streaming Platform

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Fourth Star, the cutting-edge virtual reality immersive media streaming platform, is officially available to the public. This innovative platform transforms traditional entertainment by enabling users to seamlessly watch standard 2D, 180 and 360 immersive media content and movies. Fourth Star redefines how audiences engage with immersive storytelling, offering an unparalleled first-person centric perspective on entertainment.

“Fourth Star is more than just a platform – it’s a revolution in entertainment,” said Greg Simon, Co-Founder & CEO of Fourth Star. “We’ve created an immersive experience where users can not only consume content but also actively participate in it. Our vision is to transform how people experience media content and movies in a way that has never been done before.”

A New Era of Interactive Entertainment

The largest immersive media streaming platform available on Sidequest, users can explore nearly forty unique environments, interact with AI-driven crew, and experience entertainment in an entirely new way. Fourth Star offers a groundbreaking approach to digital engagement, whether socializing in the Cafe, customizing avatars in private Apartments or Ships, or stepping directly into a movie’s storyline.

“The combination of VR, AI, and blockchain in Fourth Star sets a new standard for immersive entertainment,” said Craig Wiltshire, CTO of Fourth Star. “Our vision is to seamlessly integrate all three technologies into the user experience. We are redefining the entertainment experience from passive observation to active creation.”

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Built for Content Partners

Fourth Star is a self-serve platform designed for content partners of all sizes, from individual creators to blockbuster studios. Content partners can set up an account, create content channels, and begin monetizing their work immediately. No integration is required, allowing for seamless onboarding and instant access to a global audience. The Creator Portal empowers partners to distribute and profit from their immersive media with ease, making Fourth Star a truly open and accessible metaverse for digital entertainment.

Key Features of Fourth Star

  • VR Streaming Platform – Users can access nearly forty environments and own their own luxury apartments and ships all equipped with an immersive media streaming entertainment hub.
  • Social & Customization – Connect with others in dynamic social hubs, personalize your avatar, and invite your friends to your own luxury apartment and ship.
  • Player Portal – Users can access the web-based marketplace to explore content, invite friends,
  • Creator Portal – Set up an account, create content channels, and begin monetizing your work immediately. No integration is required, allowing for seamless onboarding and instant access to a global audience.
  • Blockchain Integration – The FSTR token, built on the Polygon blockchain, powers the ecosystem, providing secure transactions and exclusive rewards.
  • AI-Powered Companions – Coming soon

 

FSTR: The Utility Token Powering Fourth Star

FSTR serves as the primary ecosystem currency within the Fourth Star platform, enabling users to purchase Apartments, Ships, AI Companions, and exclusive content. Token holders benefit from:

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  • VIP Access – Exclusive events, early screenings, and red carpet experiences.
  • Discounts – 25% savings on in-app purchases (IAPs) and entertainment content.

A New Paradigm in Entertainment

Fourth Star is designed to deliver the future of entertainment through merging cinematic storytelling with interactive gaming, offering:

  • A seamless transition from passive to interactive experiences.
  • A thriving community for players, creators, and investors.
  • Advanced AI integration for interactive AI characters.
  • Don’t just watch the star in the movie, become the star.

Availability and Access

Fourth Star is now live and available for users worldwide on Sidequest. Whether you’re an explorer, content creator large to small, storyteller, or entertainment enthusiast, Fourth Star provides an immersive space to experience digital entertainment like never before.

The post Fourth Star Launches Immersive Media Streaming Platform appeared first on Gaming and Gambling Industry in the Americas.

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