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Five AI tools every game developer should have in their toolbelt

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The games industry is no stranger to Artificial Intelligence (AI) in video games. Anyone that’s played a game populated by NPCs or multiplayer games with bots will know that the quality of the AI that defines how they interact with players can be hugely variable. Done well, AI-controlled characters help a game to be more cohesive and engaging.

That’s why research into game AI is an ongoing focus for so many studios, with bigger companies such as Sony exploring advanced AI techniques like reinforcement learning, which has the potential to create the most advanced form of NPCs to be a player’s friend or foe, depending on how they play.

But AI’s capabilities don’t stop there. AI is also changing the way games are developed, adding much greater realism to in-game characters, gaming experience and creating autonomous online bots that are near-indistinguishable from human players.

Electronic Arts is currently developing systems that use machine learning to replicate facial expressions, skin types and body movements from video and photos. In theory, this means that actors would no longer have to come into a  mo-cap studio and there would be a greater range of genders and ethnicities produced in games.

With so much happening in this space, we’ve compiled a list of five AI tools every game developer should have at hand to make their lives easier.

 

Content Generation

One of the most time-consuming processes a developer will have to deal with is content generation, especially in puzzle games where there is a high demand for new levels. But AI technology can help here, using a method known as Procedural Content Generation (PCG), which creates content algorithmically. AI can be used to generate tens or hundreds of variations ready to be reviewed and selected. If the AI is being used for level generation, it’s even possible to use AI bots to play the levels and score them for difficulty or the time it takes to complete them.

PCG allows for quicker content creation and provides developers with more time for creative experimentation. The AI can easily do the heavy lifting, but human input is still crucial to launching a polished product, which is where the developer’s skill comes in.

 

Testing

Unlike mobile apps or web pages, games are one of the hardest forms of software to test due to their sheer variation, the near-infinite number of states a game can have, its custom interaction models, and constant updates.

Games are still mainly tested by humans, which means it can be a lengthy and expensive process. While big studios have the budget to create dedicated teams that focus solely on game testing, smaller developers mostly rely on their network of friends, coworkers and fans. But what happens when they are unable to test every aspect of the game? That is where AI and machine learning steps in.

Testing in video games is complex due to the number of split-second choices a player can make and the outcomes those choices have. In addition, there are interactions with other human and non-human players that are also non-deterministically playing the game, which further complicates things.

The advantage of using AI bots for your playtesting is that they can test quickly, constantly and methodically. For example, bots can be used to test for things like object clipping by running all the possible moves and interactions on a level far faster than a human player..

Cheat Detection

Cheating turns players off multiplayer gaming,  even if they are not directly affected. For players striving to be the best, it’s all too easy to turn to cheat tools that bestow superhero-like powers in the game. Cheating tools range from simple aimbots that assist with aiming and shooting in FPS games like CounterStrike to mining bots in MMOs that control a player’s character and essentially play for them.

Developers can combat the use of cheats with machine learning and behaviour-based detection AI. By collecting data on a player’s behavioural patterns, such as how a player moves the controller or how fast a player reacts, AI can recognise when an action goes beyond normal human behaviour.

While there are plenty of other products that are able to detect cheaters, the advantage of a machine learning system is that it’s continuously learning and adapting itself to fit the game – making it harder for players to fool. This means that developers can employ updates and patches to the game without having to reprogram the AI.

 

Content Moderation

Online toxicity has become a growing problem as more and more games are built around persistent online worlds with thousands of concurrent players. There are times that a small number of players spoil the experience for the majority.  However, AI is a great ally for developers looking to curb such behaviours and safeguard their players.

There are different approaches to moderating game chat. The most common is to use lists of banned words and phrases, which can be used to block posts that use them. The problem here is that gamers can get around moderation by changing letters to numbers or using slang phrases.

A better approach is to use an AI model that can consider the context of the text so that even if a player is being clever with the spelling of a word, it will still be flagged due to its context and intent. This kind of AI is relatively recent, with only a handful of experts working in this field. But, with no signs that toxic behaviours are declining and the number of people playing games increasing, this is a field that will continue to need expert solutions.

Whilst, AI can capture the bulk of comments before they are posted, human moderators are still required as the ultimate arbiters of what content is permissible.  But working as a team, human moderators and AI moderation can together ensure that games are a safe space for all players.

 

AI Player Stand-Ins

The big attraction of online games is the ability to interact and team up with other players.  However, there are not always enough human players to fill in the empty seats; that’s where bots come in.

Bots can act as a reasonable stand-in for human players, with a sophisticated range of behaviours. But it’s still pretty obvious to most when you are playing alongside a bot rather than a real person

One way to address this is to use AI to introduce more variables into the behaviour of the bots. This can give a much more realistic impression of unpredictability, and reproduce things like the risk-taking that you often encounter with human players.

While the combination of techniques used to create effective AI-based bots is fairly new, when done correctly it can create dynamic, adaptive and very human-like bots that add an extra dimension to online play.

 

AI tools are there to help developers

Developers are faced with an immense amount of challenges to develop great games very quickly, but thanks to the latest AI-based tools, there are powerful solutions to some of the most resource-hungry aspects of the development process.

That is why AI is increasingly becoming an essential addition to the game development process, providing developers with the tools, and the insight, to address any issue that arises.  Which, in turn, allows them to unload tedious tasks and concentrate on creative output.

 

 

About modl.ai

Headquartered in Denmark, modl.ai is a team of game developers, engineers and AI experts working together to create AI-driven tools for building better games. Its AI-based tools allow developers to rapidly create and test games and understand their players. modl.ai’s unique technology is designed to accelerate the game development process, automating repetitive and time-intensive tasks and helping developers to enhance and increase player engagement.

modl.ai was founded in 2018 by Christoffer Holmgård, Benedikte Mikkelsen, Lars Henriksen, Sebastian Risi, Georgios N. Yannakakis, and Julian Togelius, who between them have been involved in the launch of more than 30 games and have more than 28,000 citations in technical literature covering AI and game design. In 2019 the company successfully secured seed funding from a number of investors led by PreSeed Ventures, Denmark’s largest and most successful early-stage investor, joined by Saltagen Ventures and Propagator Ventures.

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Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

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Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.

Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.

Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.

2025 in-game rewards include:

• 1 Can = “Energy Flash” Large Decal + 15 min 2XP

• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP

• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP

• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP

• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP

In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.

And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.

“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.

“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.

The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.

The post Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing appeared first on Gaming and Gambling Industry in the Americas.

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Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide

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Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.

“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.

Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.

Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.

The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.

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Investment Opportunities in the Multi-billion-dollar Gaming Sector

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The Gaming industry is growing day by day. It has already become a global entertainment giant. From sweeping open-world quests to quick, addictive mobile games, the industry has expanded into a multi-billion-dollar giant.

The global gaming industry was valued at over £135 billion ($184 billion) in 2023 and is projected to reach £184 billion ($250 billion) in 2030. It is driven by cloud gaming, which eliminates the need for costly consoles, high-speed internet, and immersive technologies like VR and AR. Revenues from VR gaming alone in 2023 exceeded £1.9 billion ($2.6 billion), and the AR gaming business is set to grow at a pace of over 30% annually.

The transition from physical to digital is virtually complete: in large markets, over 90% of games sold today are digital, with downloads, live services, and subscriptions replacing cartridges and discs.

Alternative Ways to Invest in Gaming

The gaming industry is not merely a business of copying the most recent blockbusting release; it’s a rich, diverse ecosystem with several streams of revenue, from historic game publishing to aggressive esports and the burgeoning betting and online gambling sector. Today’s investors are able to access entertainment-oriented and wagering-led segments, each with their distinct risk and reward profiles.

Video Game Development & Publishing

Envision house brands behind the mega-franchises of Call of Duty, FIFA or The Legend of Zelda. These brands have enormous fan bases and generate revenue that stretches far past the initial buy, with in-game purchases, downloadable packs and subscription content keeping gamers engaged and expenditures year-round.

Esports

Esports have now evolved from casual living-room games to multi-million-dollar tournaments streamed live in front of a global audience. Internet gambling on esports competitions is also becoming a niche but growing market, offering a new source of revenue for both organisers and financiers.

Online Betting & Casinos

This segment is focused on convenience, accessibility and growing demand for real-money play. Online gaming sites and casinos are taking advantage of more lenient rules in key markets, so that they now represent a more mainstream and profitable part of the gaming economy.

Spotlight on Online Gambling

Online casinos are no longer merely whirring slot machines; they’re pushing boundaries. Some of the top 20 online casinos have gone beyond traditional slots and table games, incorporating esports betting, skill-based game challenges and interactive live dealer games.

Why does that matter to investors? Easy. It signals flexibility. These platforms are captivating players where they are: at their phones, on streaming websites, and in hybrid entertainment spaces that blur the line between socialising and gaming. This flexibility is what can keep revenue streams consistent even when trends shift.

Why Investors are Paying Attention

The gaming market has something that a lot of others envy: loyal consumers who are spenders on a regular basis. It’s £3 ($5) on a character skin or £36 ($50) on a new game, but the spend is cumulative, and it doesn’t evaporate during poor economies.

And gaming pervades everywhere. A hit title in Japan can find fans in Brazil in days. And for companies, that global reach means multiple streams of revenue and endless room to grow.

Risks in Investment

There is no investment without risk. Regulations change overnight, especially in online gaming. Game developers also come and go with their biggest hit; one flop can jerk their stock price. And in this competitive environment, being new is a never-ending struggle.

Gaming Investment Strategies

Diversify among multiple corners of the sector. That way, you’re not betting everything on one game or one trend. Gaming-focused ETFs deserve a look as well if you enjoy a pre-packaged solution that spreads the risk.

The post Investment Opportunities in the Multi-billion-dollar Gaming Sector appeared first on European Gaming Industry News.

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