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Kwalee Recruits Ex-SEGA Director as New Head of Mobile Publishing

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William Cox joins from Ubisoft to lead the company’s mobile game publishing efforts

Kwalee has found its new Head of Mobile Publishing as the company continues to expand on its publishing operations across both mobile and non-mobile platforms. With extensive management and analytical experience in a games industry career spanning 15 years, William Cox takes the reins of all the prolific developer and publisher’s third-party mobile game publishing efforts.

Starting his career with Panasonic, Cox made the jump into the games industry at SEGA, where he held various analytical and publishing roles as he climbed the ranks in a 12-year stint with the company. This spell culminated with him taking the reins as the Director and Country Manager of goGame (a subsidiary of SEGA) in 2017.

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Some career milestones during Cox’s time at Sega include leading Southeast Asia growth to more than 200 team members, spearheading an eight figure investment round, brand partnerships with One Animation and Disney, and multiple high-profile game launches including Disney Crossy Road, Shin Megami Tensei: Liberation Dx2, Oddbods Turbo Run and SEGA Pocket Club Manager. He joins Kwalee from Ubisoft Singapore, where he was Studio Operations Manager.

Cox joins a publisher in Kwalee that is rarely out of the App Store charts, most recently with Traffic Cop 3D: a #1 app (all categories) on the App Store in the USA, the UK and Canada. Leveraging his extensive experience in mobile game publishing and management, Cox’s role will be to help even more developers around the world to publish their mobile games with Kwalee.

David Darling, CEO of Kwalee said:

“Will is thoughtful and analytical and has an outstanding track record in the industry for strategy and management, along with plenty of hands-on experience of game publishing, so we’re thrilled for him to be joining us. We believe that no other publisher gives developers a better chance of success and with Will on board, I’m even more confident of that.”

Incoming Head of Mobile Publishing William Cox had this to say about his new role:

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“I’m thrilled to be joining Kwalee at a time of rapid expansion with many exciting projects in the works. I’ve spent the last decade working in numerous game publishing roles in the US and Asia and can’t wait to bring this experience to the mobile game publishing team at Kwalee. I’m excited to get back to the UK and help bring to life our vision of being the world’s #1 publisher.”

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10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)

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Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.

Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.

Recognizing Early Signs

“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:

Exhaustion and Irritability

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Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.

Gaming Obsession 

If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.

Decline in Academic Performance and Lost Interests

A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.

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Emotional Volatility

Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.

Physical Strain

Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.

Neglecting Basic Needs 

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If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.

Creating a Supportive Environment

While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.

Teamwork and Setting Boundaries

“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.

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Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.

Open Communication

Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.

Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”

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Compliance Updates

SYNOT Games Officially Certifies Over 140 Games in Brazil

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SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.

“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.

“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.

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SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming

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The Social and Promotional Gaming Association (SPGA), an organization dedicated to providing stakeholder education and advocating for the responsible operation of social games offering promotional sweepstakes prizes, today announced the implementation of a Code of Conduct for its operator members.

The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.

Social sweeps games combine the established social casino model, on which Americans have spent over $40 billion in the last decade, and add promotional prizes. No purchase is necessary to win prizes, and the vast majority of users play for free.
The foundational pillars of the Code of Conduct include the application of regulation-grade suppliers, technology, or policies to ensure: 
  • Age verification to limit real money play to users 18 and older

  • Proper identity verification (Know Your Customer or KYC) 

  • Location verification of customers 

  • AML policies to ensure proper transaction monitoring

“The pillars of the SPGA Code of Conduct highlight the technology and processes already in place at most social sweeps operators to ensure that the millions of adults who enjoy these games do so in a safe and reliable environment,” said Camilla Wright of Red Knot Communications, a spokesperson for the SPGA. 
“The standards of the Code of Conduct go above and beyond the accepted best practices for traditional social casinos.”
In the months ahead, the SPGA will release more details on the Code of Conduct, introduce additional pillars, and engage an external firm to certify member compliance with the Code.  
“We look forward to continuing to develop the Code of Conduct to further strengthen the commitment of SPGA members to compliance and player protection while providing consumers with a highly social and engaging experience that is always free to play,” said Wright.      
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