gaming
AdInMo expands its In-Game Ops Team
Mobile InGamePlay brand advertising platform hires former Viacom ad executive
AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform.
Reece Eaton joins as Ad Operations Director to work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory.
Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within the SSP at WideOrbit, running ad operations for dynamic creative business Fresh8 as well as establishing UNION Media’s video ad serving network for programmatic and direct campaigns, now known as Showheroes Group.
AdInMo’s InGamePlay platform programmatically serves click-free brand ads that don’t interrupt game flow. This ensures there is no impact of player immersion and creates more authentic brand experiences for advertisers wishing to reach mobile game players.
CEO and Co-Founder Kristan Rivers said: “Reece brings a wealth of buy-side experience to Team AdInMo which will help us rapidly accelerate the onboarding of our supply and demand partners.”
Reece Eaton added: “Games as an advertising channel has exploded in 2021. The in-game advertising space in particular is attractive to media buyers looking to access hard-to-reach audiences in a cost-effective way. I’m delighted to lead AdInMo’s ad operations to evolve our ad serving capabilities as well as help the in-game advertising sector establish standards and drive best practice through participation in industry taskforce initiatives led by IAB and MRC.”
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
The Code of Conduct is designed to spotlight the processes and technologies already in place at both SPGA member sites and the majority of social casinos offering promotional sweepstakes, also referred to as social sweeps games.
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
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